Contract Magazine - June 2018 - 89

STORY
Architect and Interior Designer
David Dewane and Blu Dot
Client STORY
Where New York
What 2,000 square feet on
one floor
Cost/sf Withheld at client's
request
For a full project source
list, see page 110 or visit
contractdesign.com.

For the past six years, sisters Rachel and Jenny Shechtman-founder
and COO of New York retail space STORY, respectively-have been
installing new environments in their storefront concept space in West
Chelsea, about a block from the High Line. Themes, which change
every three to eight weeks, have included love, wellness, and being
home for the holidays, each showcasing its own relevant spatial
design and merchandise.
The most recent iteration, which popped up for eight weeks
in April and May, was called "Work/Space," a topic that continues
to prompt constant conversation as businesses and workers wrestle
with open versus closed environments, co-working, and the merger
of home and work life.
"We think of ourselves as a magazine that comes to life, and this
is a topic that everyone is talking about," says Jenny.
STORY teamed up with Chicago architect David Dewane,
consultant and curator Aaron Dignan, and Blu Dot creative lead Nadia
Haddad, who together created a modern, informal environment that
would explore emerging ideas in workplace design while also creating
an exciting, diverse place to shop.
Designed to optimize productivity
Dewane's concept, inspired by theories in Cal Newport's book Deep
Work, is based on the Greek concept of "Eudaimonia," which is a state

of overall happiness and healthiness. His physical manifestation,
which he calls the "Eudaimonia Machine," consists of a progression
of five interconnected spaces that are designed, as he puts it,
"to unlock our potential as co-workers and creators." This pop-up
was a modified version of his plans for offices, which don't, of course,
contain merchandise and other shopping opportunities.
"This is an environment made specifically for knowledge workers,
whose jobs are very cognitively demanding," Dewane says.. "Usually
that involves deep focus on a hard problem for some period of time.
But we're also social animals. We want to come out of that focus
and be social again."
Visitors to STORY's Work/Space moved continuously from
zone to zone, divided informally by sheetrock walls with large cut-out
entryways and built into STORY's permanent palette of polished
concrete floors, floor-to-ceiling windows, and ceiling-mounted track
lights. Each space-an evolving collaboration between the creative
team and the clients-contained room-specific graphics, merchandise,
and Blu Dot fittings, furnishings, and lighting.
"Our brand tends to be more accessible, more user friendly,
than other higher-end modern furniture brands. Rachel liked that,"
says Maurice Blanks, co-founder of Blu Dot, who also appreciated
the ability to experiment with the merger of office, residential,
and retail design.
contract


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Contract Magazine - June 2018

Table of Contents for the Digital Edition of Contract Magazine - June 2018

Contract Magazine - June 2018
Contents
Editorial
Industry News
ICFF NYC
Coverings
HD Expo
Designer You Should Know: Yaiza Armbruster
Columnist: Designing a Better Survey
Product Focus: Invisible Innovation
NeoCon Preview
LinkedIn
Story
Hudson’s Bay Company
Holder Construction
Designers Select: Breakout Spaces
Sources
Backpage
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Contract Magazine - June 2018 - ICFF NYC
Contract Magazine - June 2018 - 39
Contract Magazine - June 2018 - 40
Contract Magazine - June 2018 - 41
Contract Magazine - June 2018 - Coverings
Contract Magazine - June 2018 - 43
Contract Magazine - June 2018 - 44
Contract Magazine - June 2018 - 45
Contract Magazine - June 2018 - HD Expo
Contract Magazine - June 2018 - 47
Contract Magazine - June 2018 - Designer You Should Know: Yaiza Armbruster
Contract Magazine - June 2018 - 49
Contract Magazine - June 2018 - 50
Contract Magazine - June 2018 - 51
Contract Magazine - June 2018 - Columnist: Designing a Better Survey
Contract Magazine - June 2018 - 53
Contract Magazine - June 2018 - 54
Contract Magazine - June 2018 - 55
Contract Magazine - June 2018 - Product Focus: Invisible Innovation
Contract Magazine - June 2018 - 57
Contract Magazine - June 2018 - 58
Contract Magazine - June 2018 - 59
Contract Magazine - June 2018 - NeoCon Preview
Contract Magazine - June 2018 - 61
Contract Magazine - June 2018 - 62
Contract Magazine - June 2018 - 63
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Contract Magazine - June 2018 - Holder Construction
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Contract Magazine - June 2018 - Designers Select: Breakout Spaces
Contract Magazine - June 2018 - 109
Contract Magazine - June 2018 - Sources
Contract Magazine - June 2018 - 111
Contract Magazine - June 2018 - Backpage
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Contract Magazine - June 2018 - Cover4
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