State of the Industry Report 2007-2008

Chapter Five Chapter 5 CORPORATE SOCIAL RESPONSIBILITY (CSR) and SUSTAINABILITY Corporate soCIal responsIbIlIty (Csr) and sustaInabIlIty In the popular sense, sustainability equates to “green,” or the “planet” piece of the 3BL. CSR Morphs into Sustainability • The “people” aspect is often addressed through CRE workplace, location with the dramatic shift Csr morphs into terms changed from CSR to Sustainability in 2007 and community reinvestment to The hierarchy ofsustainability practices. The hierarchy of terms changed from CSR to issues like the pricewithoil, dramatic shift toglobal warming, “profit” driver has always been therecarbon of the energy use, issues reducing carbon emissions, as an • The Sustainability in 2007 credits and carbon regulation. Built Environment Carbon Emissions Are Largest Contributor of CO 2 U.S. Carbon Emissions by End -User Sector: 1970 - 2006 2,500 % of carbon emissions (2006) 38.2% 33.8% 28.0% 1,500 Industrial 2,000 Buildings 1,000 Transportation 500 0 1970 1980 1990 2000 Year Buildings are responsible for 38% of U.S.fossil Source: U.S. Energy Information Administration © 2007. CoreNet G lobal. All rights reserved. -fuel carbon emissions chapter five While CoRE 2010 placed primary emphasis on the concept of CSR, the context is increasingly essential component, but Line, or 3BL, clarity like the price of oil, energy use, global warming, focused around the term “sustainability.” The idea of the Triple Bottom 2007 brought newremains on affordability and ROI. reducing carbon emissions, carbon credits and carbon in regulation. also identified within CoRE 2010 as People, Planet and Profit. place, as While CoRE 2010 placed primary emphasis on the concept of CSR, the context is increasingly focused around the term “sustainability.” The idea of the Triple Bottom Line, or 3BL, remains in place, as also identified within CoRE 2010 as People, Planet and Profit. new busIness drIVers High energy prices Greater public awareness Adoption of green practices new Cre drIVers Economics that work Proliferating business cases LEED™ BREEAM™ & Energy Star™ From the CRE standpoint, “green” is tied closely to energy prices and carbon emissions. These are the two big changes surrounding the CoRE 2010 Sustainability dimension in 2007. other key points: • 2007 showed that sustainability is now a CRE driver and, by extension, a fast-rising part of the global corporate agenda. • It’s a critical issue now and over the near term. • The sustainability focus differs from one global region to another. State of the Industry 2007-2008 17 http://www2.corenetglobal.org/home/index.vsp

Table of Contents Feed for the Digital Edition of State of the Industry Report 2007-2008

State of the Industry Report 2007-2008 Contents Chapter 1: Introduction : CoRE 2010 Framework and Report Structure Chapter 2: The Changing Business Environment Chapter 3: Executive Summary of Key Findings and Conclusions Chapter 4: CoRE 2010 Adoption Rate Chapter 5: Sustainability/Corporate Social Responsibility Chapter 6: Global Sustainability Survey and Roundtable Findings Chapter 7: Workplace Practices/Work Environments Chapter 8: Workplace Related Issue: The War for Talent Chapter 9: Asset Management/Portfolio Optimization Chapter 10: Solutions Delivery Chapter 11: Location Strategies/The Strategic Role of Place Chapter 12: Location Related Issue: Site Selection Morphs to Portfolio Alignment Chapter 13: Strategic Competencies/Enterprise Leadership Skills Chapter 14: Competencies Related Issue: The War for Talent in Corporate Real Estate (CRE) Chapter 15: Integrated Resources Infrastructure Solutions – IRIS Chapter 16: Technology and the Web Chapter 17: Technology Related Issue: Removing the Obstacles to Industry Data Standards Acknowledgements and Sources

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