The Leader - January/February 2008 - (Page 22) U N itiN G sepa r a te pie ce s to cre ate a W ho le : s p ri Nt’ s mo s ai c p ro G ram F IG. 1 strateGic iNFormatioN maNaGemeNt market program management knowledge management Aggregation of relevant data sets (content) Spatial Analytics (technology) Analytic/Predictive Modeling (capability) Optimization Plan (value proposition) holistic portfolio Aggregation of data for subset of whole (content) CAD/CAFM (technology) Analysis/Scenario Modeling (capability) Proactive Decisions (value proposition) project management space Data collection and maintenance (content) Traditional real estate data base (technology) Reporting (capability) Real-time response (value proposition) granular activity management the enterprise that ERE has applied and leveraged within Mosaic. The first is a recognition of three “natural breaks” in real estate information and management of that information as a continuum that starts with the most granular elements and moves up to a complete and holistic view. These natural breaks correspond to the three levels of Mosaic’s strategy (space, portfolio and market) and can be categorized at each level according to (1) the content or information that is utilized, (2) the technology which is leveraged, (3) the capability created by the assemblage of content and technology, and (4) the value proposition that is created at each level as a result. ERE has found that the most granular data elements are at the Space level which is defined as the collection and maintenance of data elements (content) utilizing traditional data base applications (technology). This allows for basic reporting (capability) and drives real time responses (value proposition) for the business customer. This is commonly known in real estate practice as activity management which focuses on things such as small move projects, individual requests and IMAC. The continuum proceeds to the Portfolio level, which utilizes data sets that are aggregated for a set of buildings (content) that requires an action to be taken. This level utilizes database applications, but combines them with the capability of CAD systems (technology). This, in turn, enables analysis and scenario modeling (capability) to achieve proactive decisions (value proposition) for ERE and the enterprise. This is often referred to, at this level, as project/ transaction level management where projects such as major restacks are planned and handed off to implementation teams for execution. Finally, the Market level is the highest and most strategic aspect of real estate information. It can be defined as the aggregation of all relevant data sets in the marketplace, internally and externally (content). Essential to the market level is the utilization of spatial analytics and GIS, in combination with the CAD applications (technology). This aggregation of technologies and content provides an analytic approach to predictive modeling (capability) to achieve an optimized real estate plan directly 2 0 0 8 the le ade r 22 J aN Ua rY / F e B rUa r Y
For optimal viewing of this digital publication, please enable JavaScript and then refresh the page. If you would like to try to load the digital publication without using Flash Player detection, please click here.