The Leader - January/February 2008 - (Page 23) U N itiN G sepa r a te pie ce s to cre ate a W ho le : s p ri Nt’ s mo s ai c p ro G ram linked to the business strategy (value proposition). The Market level provides a holistic view of the BU strategy and the ERE optimized plan. At this level, the common real estate practice of program management is occurring and the whole spectrum of real estate services is delivered in accordance with an optimized plan for the enterprise. Another discovery in the building of Mosaic was that there was a need for a methodology to manage the information in such a way as to make it available and easily accessible at all three levels and to all ERE associates. Mosaic paved the way for a Knowledge Management Strategy. This consists of defining the appropriate repositories which includes a “Cybrary” to store information; it also defines a plan for keeping information current and accessible to associates and binds all of the levels of information management together. The ability to move seamlessly between levels is critical to the Mosaic program. Having the data structure in a manner to allow this is a cornerstone for success. ere aliGNmeNt With BUsiNess UNit strateGY them to their unique locations. The result is a list of requirements, defined by the business group, needed to achieve the greatest effectiveness and efficiency for their business to perform the function. ERE then formulates a plan to obtain the appropriate data from the business unit’s support groups and adds pertinent real estate data for the market. In addition, the ERE CRM function in the Strategic Planning organization is incorporating the Mosaic program approach to acquiring and incorporating the business unit’s strategy at all three levels (space, portfolio and market) of real estate strategy. This allows for our business units to have a single source for strategic level interface that can fully articulate plans and activity at all levels. This point of interface also benefits ERE in that business unit strategy information can be captured and included in ERE planning. This information is then proliferated throughout the ERE organization for all groups to utilize in their plan development. implemeNtatioN In order to ensure that Mosaic’s strategic plans are synchronized with the Sprint Nextel corporate strategy, each Mosaic optimization plan is developed by working with business unit management area vice presidents, directors and managers in a market to identify the critical requirements that are “most important” in defining the optimal locations. Those requirements are adapted into spatial data elements which are then prioritized and mathematically weighted. The local management ‘educates’ ERE by articulating their business functions and processes, then relating Mosaic utilizes the three levels of strategy in different stages. The first stage, Space Optimization Strategy (SOS) ensures the fundamental and critical informational elements of the real estate portfolio are highly accurate and up to date. SOS begins with floor plan functionality and associates categories of portfolio, building and utilization data in several spatially enabled databases. These systems allow viewing and managing content as process changes occur, like moving employees between cubicles. Historically, this process required manual “floor walk” audits to acquire new data, which was then manually updated in the floor plan drawing system before appropriate reports could be provided. This process has recently been enhanced by utilizing a revolutionary approach to managing and validating the data with the use of tablet PC’s combined with Sprint Nextel’s wireless broadband connectivity. This functionality has redefined the way that utilization data and work flow information is maintained. Sprint Enterprise Real Estate is able to walk a space to validate and make updates directly to the floor plan drawing in real time. This affords real time knowledge of space utilization, which extends beyond just metrics. There is a better work flow and work process. Trends and patterns can be observed to include the way “mobile” workers utilize space and technology. In addition, the single interface provides the functionality to perform direct observation studies to achieve a greater level of visibility to space utilization at a granular, hour by hour view, as needed. The SOS functionality has helped to achieve optimal solutions in floor plan design, space configurations and better alternative work space planning. The second stage of the program, Portfolio Optimization Strategy (POS) drives real estate centric value. Optimal building stacking solutions are developed based on analytic measurements of a user-defined set of buildings. This can be achieved faster and with less resource utilizing Mosaic’s POS function to analyze various sets of building metrics. The process of the past required arduous, labor intensive analysis of complex and continually changing information: multiple BUs, headcounts, technology infrastructures, critical adjacency 2 0 0 8 the le ade r 23 J aN Ua rY / F e B rUa r Y
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