The Leader - January/February 2009 - (Page 52)

In duStr y P rOfIle Rising to the Occasion Ascendas Brings New Age Business Space to Asia-Pac by rIchard KadzIS the maInStreamIng Of alternatIve wOrKPlace StrategIeS (awS) IS gOIng glObal, and aScendaS IS helPIng lead the way In aSIa-Pac, IndIa and beyOnd. T his Singapore-based developer and workplace solutions provider is at the heart of a robust AWS growth trend that’s providing its sustainable development focus and occupier clients with both a hedge against a challenging economy and a strategic asset for long-term risk reduction, innovation, competitive advantage and much more. The big picture is encouraging. New findings from a CoreNet Global study show a 33 percent AWS adoption rate for Asia and 31 percent for India, which bolsters the Ascendas agenda in those regions. No doubt, the opportunities are considerable. For example, the new CoreNet study – conducted jointly with Microsoft Corporation – also shows China’s AWS adoption rate at 40 percent among major multinational corporations. These early adoption ratios hold promise across Asia-Pac, considering North America’s has reached 81 percent and Europe is at 51 percent already. Ascendas equates alternative and flexible workplace strategies with what it calls a “New Age Business Space” outlook, which serves as an ideal prototype for the 2009 CoreNet Global learning theme of “Where We Work: Catching Up to the Future.” "What CoreNet Global members are saying is that our corporations want to retain the best talent and to do that we are seeing more flexibility in the definition of workplace and work style," according to Dr. Prentice Knight, CEO of CoreNet Global. The future for Ascendas is focused in the same direction outlined by Dr. Knight. As an organization that delivers end-to-end real estate solutions, it serves a range of industry segments and assists corporate clients, local enterprises and research organizations through the entire real estate life-cycle process. Ascendas “develops, manages, leases and markets hi-tech, industrial, office and commercial, logistics and distribution, incubator, and built-to suit-spaces, as well as science, business, and information technology parks,” Business Week magazine recently reported. “The company also offers 2 0 0 9 th e le ade r 52 january / february

Table of Contents Feed for the Digital Edition of The Leader - January/February 2009

The Leader - January/February 2009 Contents Leadership Message from the CEO Real Estate in the News Mergers and Aquisitions Assessing Green Building Performance Measuring Space You Actually Use Global Trends in Sustainable Real Estate Whirlpool’s Lee Utke Northmarq’s Kevin Farrell Plastics: Hoping for Resiliency in Resins Regional Profile: Heartland Holding Strong Industry Profile: Ascendas Brings New Age Business Space to Asia-Pac Industry Tracker From the Applied Research Center Discovery Forum Findings Capital Corner Career Development Young Leader Economic Development in the News Learning Spotlight Connect With CoreNet Global Index of Advertisers A Look Ahead In our Next Issue Calendar of Seminars

The Leader - January/February 2009

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