The Leader - September 2007 - (Page 116) I Nd ustr y t ra cker by richard kadzis Grasping the subtleties of emerging markets taleNt caN defINe Global strateGy Some of the more fascinating cases that we track through our global network of 7,000 members and 9,000 or so other contacts in 24 countries are about emerging markets. ray h o o v e r , t v s & a s socIa tes Developing markets are the new frontier, and corporate real estate (CRE) people are blazing the trail benchmarking, then enabling, entry into them. Service providers are a big part of the trend, too, thanks to outsourcing, integrated portfolios and other forces. Where are companies going today? CoreNet Global Applied Research Center results show that next to North America, Developing markets are the new frontier, and corporate real estate people are blazing the trail benchmarking, then enabling, entry into them. th e le ade r 116 september / october 2007
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