The Leader - September/October 2008 - (Page 56) Y ou th IN k th eY’r e h ot, B u t the Y’ re No t: to p -10 o v e rrate D I Nv e s tme Nt De s tI NatI o Ns $50.23/sq. m./month common in Sao Paulo. Foreign companies currently operating in the area include Arcelor, Toshiba, Fiat, IBM, and Google. What You NeeD to kNoW In order to choose an investment destination that affords a long-term competitive advantage, multinationals must look beyond the saturated hotspots favored by news headlines and secondary sources. Only an in-depth, on-theground analysis will determine the optimal location for a particular manufacturing or service operation. After decades of rapid investment, the hottest cities in emerging markets are often not the wisest choice for IT/ KPO/BPO and manufacturing locations. Today’s most attractive investment locations are frequently the lesser known tier-two and -three cities that offer an attractive combination of labor and real estate costs, labor availability, infrastructure and investment incentive packages. These cities, which may still be in the process of building or expanding an international airport, opening economic development zones and industrial estates, or attracting their first investment by a high-profile multinational corporation, are commonly the ideal investment location for a company focused on the future. Companies looking to invest abroad should first complete a detailed site location analysis based on the critical and important criteria influencing the strategic, operational and financial success of their planned operation. Based on our experience in the dynamic markets of Asia, Eastern Europe and South America, such an analysis is unlikely to lead a company seeking the ideal manufacturing or IT/KPO/BPO location to one of the hotspots discussed above. It will likely reveal that a company will best be able to capitalize on a specific location’s benefits by splitting its operations – having sales and mar- In NY: “Our Location In An Empire Zone Lets Us Operate Virtually Tax-Free.” Kevin Miles Operations Manager Spear USA O swego County, NY is home to two New York State designated Empire Zones (EZs) in Fulton and Oswego. Qualified EZ businesses can operate virtually tax-free for up to 10 years.* Bring your business to our EZs and take advantage of: • A sales tax exemption • Credit for real property taxes • Investment/wage tax credits • Abundant energy with utility discounts • Three years of unlimited free water in the Oswego EZ • Exceptional financing options • Available skilled workforce & training programs • Logistics-friendly environment with highway, rail, air or ship transport • Close proximity to Canada, and all major Northeastern markets Call or visit us online for the whole story: L. Michael Treadwell, CEcD (315) 343-1545 www.OswegoCounty.org *Site Selection Magazine, 9/04 303 OpOs EZ_leader.indd 1 7/12/07 9:21:54 AM 2 0 0 8 th e le aDe r 56 septemBer / octoBer http://www.oswegocounty.org http://www.oswegocounty.org
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