The Leader - September/October 2008 - (Page 63) lea DIN G IN ch a lleN GIN G t I me s : aDDI NG aG I lI tY, BuI lDI NG G lo Bal co mp e tI tI v e Ne s s harrIs: We’re an extension of the employee value proposition, a big component of it. A lot of people stay with the company because we offer choice in the way you can work, where you work, how you work. So it’s a big factor. We’re developing more and more core business skills to understand the business proposition and knowing the economic underpinning of those decisions. Those are the skills allowing CRE to pick up almost any initiative in a company and drive it. tamBurro: people and the technology. We’ve talked about this for some time, but I think that’s where we really can deliver value to the enterprise. BertasI: olhasso: Everything that CRE is doing is all about enabling global competitive advantage, and I think the last time any of us checked that wasn’t getting any easier. EDITOR’S NOTE: The CoreNet Global-CPN Corporate Real Estate Roundtable conducted at the 2008 CoreNet Global Summit in San Diego was reported for LEADER by Senior Contributing Editor Richard Kadzis. The value proposition is more and more around integration. It’s the workplace, the The CRE department has a significant impact on the brand image associated with the company, along with the financing, risk management and mitigation around all the money that goes through budgets and people. It’s back to that integration piece, as Mark said. Depending on the company, portfolio, industry segment and geography, it’s a balancing of those things that forms a unique value proposition for the client. Adding Value to People through Education BUILDING OWNERS & MANAGERS INSTITUTE INTERNATIONAL 2 0 0 8 th e le aDe r 63 septemBer / octoBer http://www.BOMI.org http://www.BOMI.org
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