The Leader - November/December 2007 - (Page 59)

a DDI NG va lu e to cor por a te eN terp rI s e : ro N blaNke N ap p lI e s p ro ce s s , le aDe rs hI p aND s t rat e G y the plant and office surveys are done this year and the installations are completed by the end of 2008. “We use our own products and we implement it ourselves, which equates to an economic benefit for Philips,” he related, also implying a classic supply-chain integration of products, policies and practices that embody the full definition of enterprise sustainability. tIGhter kpIs To implement the energy-savings initiative Pender is following data and guidelines documented in the Competence Center – none of which are implemented until tested and proven. “It’s not a one-off exercise,” he insisted. Neither is MacKenzie-Carmichael’s involvement in getting a new workplace innovation program into place. He’s leading an integrated team including IT, HR and the Philips Design Department. “People are working less traditionally than before. How can we better serve the new ways they work?” he asked. That the program is driven by the Not only has corporate real estate played an increasing leadership role in workplace practices, it’s been elevated to more strategic roles in M&As, portfolio optimization, decision support, location strategies, global expansion, outsourcing and more. business and supported by CRE also means “the challenge is to provide an innovative workplace . . . adaptable to the different businesses,” according to Aleck. Benchmarking the portfolio in a variety of ways is one approach. Philips measures employees’ commuting time as part of this. The initiative also supports more mobility and remote work for some parts of the business. Blanken considers the objective strategically, saying it’s about “tightening KPI’s” and thus reducing the footprint of the workplace. “There are different ways of occupying space with a 50 percent utilization rate,” he offered. Implying technological advances, Blanken also observed, “It was a struggle to keep workplace on the agenda in the mid-1990s, but the last two years it’s an easier sell.” It’s an interesting 10-year path that Blanken plotted. Not only has CRE played an increasing leadership role in workplace practices, it’s been elevated to more strategic roles in M&As, portfolio optimization, decision support, location strategies, global expansion, outsourcing and more. And it’s all being delivered around the mantra of adding value to the global enterprise. What’s the one key element that an effective corporate real estate executive needs to navigate in an informed way across this spectrum of enterprise-level competencies? When asked, Blanken winked. “Process, of course!” c aree r t I p s f r o m ro N b la N k e N o f p hI lI p s Advice for emerging leaders n n n n Give it time Learn the profession Don’t go too fast Stay externally focused Career track n n n n n n n Studied civil engineering and law Worked as a stress engineer in mid-80s for Dutch companies Bay Networks (Dot.Com) in mid-90s Nortel via Bay Networks M&A in 1998 Sun Microsystems in 2000 Infineon 2004-05 Philips International B.V. starting 2005 phI lIps Goal Double Sales from Green Products As a producer of consumer lifestyle, medical, lighting and other energy-related products, and with nearly €EUR 30 billion in annual sales, Philips has a strong opportunity to reduce carbon and commit to other ‘green’ practices. One example: Philips announced that by 2012, it aims for 30 percent of total revenues to come from Green Products, compared with 15 percent of group sales in 2006. This commitment is part of Philips’ latest EcoVision program that focuses on reducing the energy consumption of its products and facilities. Philips’ fourth EcoVision program also aims to increase the energy efficiency of its operations by 25 percent and double its investment in green innovations to EUR 1 billion in the next five years. Source: www.newscenter.philips.com 2 0 07 the le aDe r 59 November / December http://www.Dot.Com http://www.newscenter.philips.com

Table of Contents Feed for the Digital Edition of The Leader - November/December 2007

The Leader - November/December 2007 Leadership Contents Message from the CEO Real Estate in the News Investing in India 110 to One Smaller Workspaces, Better Workspaces Innovating the Workplace Through Design Sustainability and Energy Efficiency Getting It Right Using Location Intelligence to Reinvent Franchises Philips International’s Ron Blanken CB Richard Ellis’ Karen Ellzey The State of Louisiana’s Mike Olivier Industry Tracker Economic Developer Directory Discovery Forum Findings Career Development Emerging Leader Economic Development in the News A Look Ahead Executive Development Spotlight

The Leader - November/December 2007

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