The Leader - November/December 2008 - (Page 42)

IN SID E NO KI A S I E M E N S N ETWORKS ’ J OINT V ENTU R E: PE TE R DORAN BUI LDS THE ‘ ANYTI ME , ANYW HE RE ’ WORK CULT URE NOKIA SIEMENS NETWORKS – NSN FACTS ° Joint venture launched June, 2006, to capitalize on emergence of social media ° Combining Nokia’s Network Business Groups and carrier-related businesses of Siemens to form one of the world’s largest telecommunication equipment makers ° Total annual revenue: US$21 billion (€$15-billion) ° Total employees: 60,000 worldwide ° Total corporate and other enterprise customers: 1,400 in 150 countries ° Corporate headquarters: Espoo, Greater Helsinki, Finland ° Europe divisional headquarters: Munich, Germany ° Services divisional headquarters: Delhi, India ° Main business units ° Radio Access ° Broadband Access ° Converged Core ° IP Transport ° Operations and Business Software Services ° Acquired UK-based Apertio for convergence tools enabling delivery of multimedia content to handsets DENMARK: AN INFORMAL WORK SPACE IN COPENHAGEN. tends. It’s the same expanded set of strategic competencies outlined in CoreNet Global’s CoRE 2010 research initiative, combining real estate and asset management with general management skills and “business acumen,” as Doran proﬁles it. The ‘Re-Skilling’ of CRE That’s why Doran’s head of CRE strategy is the former head of quality for a business unit. “We need fully-rounded professionals for CRE to be taken seriously” by the business, Doran remarks frankly. “Our six key focus areas are on the enterprise, and CRE is one of them.” Acknowledging today’s war for talent inside many corporate enterprises, Doran – a native of Belfast, Northern Ireland – shares some concern that “developing our own people so that they can partner with our business leaders and deliver valued advice with responsive solutions” can be challenging. Regardless, it’s about gaining knowledge of the core business balanced with the abil2 0 0 8 THE LE ADE R ° Demonstrated commitment to sustainability ° ‘Network Green’ partnership with T-Mobile to reduce environmental impacts of manufacturing is a prime example ° Announced goal to reduce energy use by 6 percent by 2012, exceeding official EU target of 5 percent ° Use 25 percent renewable energy in operations by 2009, increasing to as much as 50 percent by the end of 2010 ° 2007 data show 70 percent of company waste was recycled ity to manage networks of people and talent within the virtually networked organization – another top attribute of CRE departments that are aligned with business planning, company objectives, and their corresponding measurements of success. He refers to it as the “re-skilling” of the CRE team where metrics and results aren’t communicated so much in terms of efﬁciencies like cost of occupancy per person. Rather, they are tied to measures of effectiveness like productivity, environmental and energy impact, employee engagement, and space utilization. Quantitative skills are still needed, for sure. But the qualitative side of the CRE equation is also becoming more pressing. Softer skills like the ability to communicate and manage, or even drive, big changes are getting to be as important as ﬁnance, project management or portfolio optimization. Thanks to the ongoing globalization and, now, virtualization of business and commerce, things will continue to change, 42 NOVEMBER / DECEMBER

Table of Contents Feed for the Digital Edition of The Leader - November/December 2008

The Leader - November/December 2008 Leadership Contents Message from the CEO Real Estate in the News Leveraging Business Geography My Work @ Bank of America Blending the Old with the New A Tool for Growth Creating Real Estate Value Nokia-Siemens Networks’ Peter Doran DTZ’s James Maddock Annual Economic Development Directory The Georgia Report Location Profile: Magdeburg, Germany Linking Corporate Real Estate to the Enterprise 3rd Quarter 2008 Adding Value in Challenging Times Australia and New York Shell’s Paul Huston Economic Development in the News A Look Ahead In our Next Issue Calendar of Seminars Index of Advertisers Chapter Learning: The Global Perspective

The Leader - November/December 2008

For optimal viewing of this digital publication, please enable JavaScript and then refresh the page. If you would like to try to load the digital publication without using Flash Player detection, please click here.