Content - Fall 2007 - (Page 24) Content Sources Mailing It In CPC MEMBEr LISTInG AAP Custom Ben Johnson 817-963-5956 aapcustom.com Ad Age Group Suzanne Hermalyn 508-497-8688 adage.com Adweek Custom Media Wright Ferguson 646-654-5105 adweek.com Meredith Parenthood Group Custom Solutions Georgia Galanoudis 212-499-1537 BeTuitive Publishing Todd Smart 312-832-1500 betuitive.com Business in Vancouver Paul Holden 604-608-5154 biv.com Campbell Ewald Publishing Jeremy Morris 586-558-4424 campbell-ewald. com CMP Integrated Marketing Solutions* Chris Harding 831-426-2344 cmp.com Cross Content Communicao Marcelo Bauer 55-11-3661-1001 crosscontent.com. br/english Curtco San Diego Heather Back 619-744-0535 sandiegomag.com Custom Solutions from SmartMoney Marc Gartenberg 917-934-6714 smartmoney.com/ customsolutions D Custom Kristen Bohn 214-939-3636 dcustompublish ing.com DCP Jim Offel 925-943-1111 dcpubs.com Doubledown Media Jim Gabal 646-723-2153 doubledown media.com Edelman Custom Publishing Lauren Schuler 404-262-3000 edelman.com Fanning Communications John J. Fanning 708-293-1430 fanningcom munications.com Future Plus John Gower 44-1225-822733 futureplus.co.uk Don’t let rising postal rates scare you away from custom projects. Plenty of options exist for cutting costs. By William Spain The Magazine of the Custom Publishing Council PREMIERE ISSUE 24 GETTY IMAGES chief marketing officers who are wondering whether high postal rates will impact their custom projects needn’t worry—there are a wide variety of steps and measures clients and their publishers can take to avoid being squeezed by the mailman’s bill. Solutions for cutting costs range from co-mailing to drop shipping, and from shrinking trim size to seeking preferential periodical rates. All are effective strategies for shaving a few bucks off the cost of getting the goods to the target on time. It’s no secret that postal rates are on the rise, increasing between 18 percent and 21 percent after the last hike. But the rate hikes have also hurt consumer titles as well, which pass the increases along to advertisers via higher rates and to readers through increased subscription costs. The Custom Publishing Council is actively involved in seeking solutions. Currently, a representative from a CPC member company sits on the Mailers Technical Advisory Committee (MTAC), a joint effort between mailers and the U.S. Postal Service. The committee covers a wide range of topics and issues with the common goal of sharing technical information, advice and recommendations on matters concerning mail-related products and services. Also, custom publishers have been actively lobbying the Postal Service for rate relief, urging the adoption of an interim rate that would fall between current rates for standard mailings and those for consumer periodicals, which are less. There is no question that mailing rates play a key role in custom publishing, and http://dcustompublshing.com http://aapcustom.com http://campbell-ewald.com http://dcpubs.com http://adage.com http://cmp.com http://doubledownmedia.com http://adweek.com http://crosscontent.com.br/english http://edelman.com http://sandiegomag.com http://fanningcommunications.com http://betuitive.com http://smartmoney.com/customsolutions http://futureplus.co.uk http://biv.com
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