Automotive News - Media Kit 2008 - (Page 14) Print Specifications Publication Trim Size: 10 7/8” (276mm) x 14 1/2” (368mm) Printing: Heat-set web offset Binding: Saddle stitched Paper Stock: Gloss coated, 36lb., basis weight. Edit page Size: Full page is 70 column inches: 5 columns wide, 14” (356mm) deep. Space is available in any number of columns or inches as desired. Column width is 2”. Space sold in multiples of 1/4” (6.5mm) per column with minimum space of one column inch. Bleed Ads: No extra charge for bleeds. Specifications for bleed ads: Single page bleed 11 1/8” (283mm) x 14 3/4” (375mm) Spread bleed 22” (559mm) x 14 3/4” (375mm) Trim size 10 7/8”(276mm) x 14 1/2” (368mm) Mechanical Requirements (w x h) Reverse Ads Reverse black and white advertisements are accepted at no additional charge. Keep live matter a minimum of 1/2” (13mm) from trim at sides, top and bottom. Supplied Digital Advertisement All advertising should be provided in a digital format. G Required format for black & white or four-color digital advertisement is hi-res Adobe Acrobat PDF file format (version 3.0 compatible) with all fonts and images embedded. G Embedded images must be a minimum of 266 ppi (pixels per inch) Color images must be CMYK. G Postscript Type 1 fonts are strongly preferred. G Files containing Open Prepress Interface (OPI) comments will not be accepted. G Files containing RGB or LAB images will not be accepted. For further instructions on how to prepare your digital advertisement and upload to Crain’s Digital Ad Processing Center, go to www.crain.com/digital_ad Two-color Process Standard AAAA and SWOP process colors are solid traps using process inks and are available at Standard Color Rate. Please refer to the current rate card for rates. G Blue = 100% process cyan G Magenta = 100% process magenta G Yellow = 100% process yellow G Red = 100% process magenta and 100% process yellow G Green = 100% process cyan and 100% process yellow Pre-Press Specifications . File Preparation To assist our printer in obtaining a good press match on a web offset press, it is important to follow general industry guidelines when preparing files and proofs: G 120 line screen is recommended, not to exceed 133 line screen. G Maximum density in any one area, all colors, should not exceed 300%, with only one solid color. G Reverse lettering in four-color advertisements should be spread with dominant color forming shape of letters. Thin lines, serifs, small and medium-size lettering should be restricted to one color only. G Preferred proofs are Kodak Approvals or Iris proofs prepared 5-7% heavier than the file to simulate press gain and ink coverage to our web offset press. G Color lasers or low quality ink jet prints are not acceptable for color guidance. G Follow AAAA/ABM/MPA recommended standards for process ink color formulations. G Direction of roller travel should be from side to side of pages (not top to bottom) to match press conditions. G Recommended proofing stock is a 60 lb. basis weight of 70 (nominal) brightness. Inserts In advertising that looks like “editorial,” the type fonts must be substantially different from the fonts used in Automotive News headlines, display type and body type. A border around the page will help distinguish it from Automotive News editorial. Most editorial-looking ads will require at least one prominent “ADVERTISEMENT” heading at the top. Advertisements supplied to Automotive News without an acceptable color proof will be printed to SWOP standards. The Printer and/or Publisher cannot be held liable for color complaints when files are submitted without an acceptable color proof. Four-color Process The reproduction quality of four-color advertisements printed in Automotive News will depend largely on the quality of the supplied digital files and proofs. Please visit www.crain.com/digital_ad for further information. 14 PMS Inks or Pre-Mixed Inks PMS inks or pre-mixed inks require dedicated print units and will be billed at Matched Color Rate; please refer to current rate card for rates. Tipped Inserts Minimum size: 6” x 6” Maximum size: 9” x 12” No trim will be taken. Inserts should be supplied finished to size. Standard Insert Dimensions Single page: 11 3/16” x 14 7/8”: four pages 22 3/8” x 14 7/8” untrimmed. This allows 1/8” trim at top. Printed matter should be positioned accordingly. Insert Requirements To ensure inserts meet the publication’s mechanical requirements and postal regulations, samples or mockup dummies, on the specified paper stock, must be submitted to the Production Department. Contact your Automotive News regional sales manager or production manager for specific mechanical requirements. http://www.crain.com/digital_ad http://www.crain.com/digital_ad
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