Automotive News - Media Kit 2008 - (Page 17) Online Audience Audience participation, verified. Automotive News engages the services of ForeSee Results to regularly survey our autonews.com visitors, and to provide both weekly and quarterly results. We use this customerprovided information to continually make our website more relevant to our readers - and to assure our advertisers that they can rely on our data and our results. ForeSee Results research shows that autonews.com is frequented by all segments of the automotive industry, including automakers, suppliers, dealers, marketing experts and by finance and insurance companies. They confirm that most readers log on to get the latest auto industry news, but many of them come for the wealth of information in our Data Center. Others take advantage of our archives to find historical articles and information. And still others appreciate our online classified advertising. Whatever they're looking for, they find it at autonews.com. 67% of our online users visit autonews.com more than once a week, and 32% of them say they log on every day. That's not according to us, it's according to leading online research company ForeSee Results, who use the respected American Customer Satisfaction Index (ACSI). Audience Composition IT/eCommerce provider 1% Consultant 10% Bank/ Insurance/ Financial services 2% Advertising/ Marketing/ Media 8% Other 15% New and used vehicle dealers and vendors 24% Automaker 18% Significant research findings: G G G G G G Supplier 22% 67% of users visit the site more than once per week. 32% of users visit the site every day. 82% of users visit the site primarily for current news, 7% mentioned the Data Center, 4% mentioned the archives, and 7% mentioned classified advertising or other content. 80% of users are registered on the site. 51% of users are print subscribers to Automotive News. 70% of users consider autonews.com to be their primary source of online auto industry information, and the next closest named site (detnews.com) was named by only 4% of users. Source: ForeSee Results survey of more than 300 users who had visited at least 4 pages of the website between August 16 and September 17, 2007 17 http://autonews.com http://autonews.com http://autonews.com http://autonews.com http://autonews.com http://detnews.com
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