Automotive News - Media Kit 2008 - (Page 21) Webinar Opportunities Webinar: It’s like a seminar, without airfares or hotel bills. You don’t have to be an IT expert. It will lead to leads. With an Automotive News webinar, or online seminar, you can have presenters in Detroit and Tokyo and an audience in São Paulo and Geneva -simply by clicking onto a website. Our webinars can be up to 60 minutes long and are streamed via a regular browser window, like Internet Explorer. And they’re interactive -- users can pose questions you can answer in real-time. Like any seminar, you provide the topic, presenters and presentation materials, like PowerPoint slides. Other than that, sit back and relax. Automotive News manages the entire process, promotes the event and secures the audience, using our extensive database of registered website users, print subscribers and previous webinar attendees. Webinar topics can range from new technologies to auto industry issues. You can demonstrate a product or a process, you can educate prospects and you can develop qualified leads. Our webinars average more than 300 registrants, and all of them are prime prospects. As a sponsor you will get the entire database of registrants and attendees, including all answers to customer questions. Audience view Presenter’s view It’s not over when it’s over. Your presentation materials are archived and promoted online for three months after the actual webinar. That means the materials will continue generating prospects long after the event. Included with an Automotive News Webinar 60-minute live streaming audio with synchronized presentation. Lead data Registration page with client’s logo, descriptive text, and up to 10 standard fields of data. Webcast “lobby” page with client’s logo, description text, help page link, “test your system” link and player download links. Event console with client’s logo, choice of color scheme, slide area, Q&A area, speaker bio/photo area, “e-mail a friend” link and help page link. Up to five polling questions per webinar. Three to five promotional e-mails, as well as confirmation e-mail with Outlook reminder option, two e-mail reminders and two e-mail follow-up messages. Archived event for three months and accessible via autonews.com. Promotional ads in Automotive News and on autonews.com, when space permits. Presentation Manager software and one-hour training session for developing slide materials. Optional features, available for an additional cost: longer archiving, online surveys, console customization, additional e-mail reminders/follow-up messages, e-mail domain blocking and an event archive on CD. Online registration 21 http://autonews.com
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