Automotive News - Media Kit 2008 - (Page 22) Online Rates & Specifications Ad Unit Website Advertising (maximum file size is 20k for JPG and GIF, 50k for Flash format) Home Page Top Leaderboard 728 x 90 Exclusive for 1 week Home Page Medium Rectangle 300 x 250 Exclusive for 1 week Home Page Branding Bar 300 x 100 Exclusive for 1 month Home Page Half-Page ad 300 x 600 Exclusive for 1 week Home Page Lower Leaderboard 728 x 90 Exclusive for 1 week Home Page Roadblock (all ad positions except Branding Bar) Exclusive for 1 week Run of Site Top Leaderboard Run of Site Branding Bar Run of Site Full Site Branding Bar Run of Site Lower Leaderboard 728 x 90 300 x 100 300 x 100 728 x 90 Size Time Period Category Sponsorships - OEM Category Sponsorships - OEM Category Sponsorships - Retail Category Sponsorships - Retail Category Sponsorships - Marketing Category Sponsorships - Marketing Data Center Top Leaderboard Data Center Medium Rectangle Data Center Half-Page ad Data Center Lower Leaderboard Thought Leadership Box 728 x 90 300 x 250 300 x 600 728 x 90 300 x 250 300 x 600 300 x 250 300 x 600 300 x 250 300 x 600 1 of 5 per month Exclusive for 1 month Exclusive for 1 month 1 of 5 per month 1 of 3 per month 1 of 3 per month 1 of 3 per month 1 of 3 per month 1 of 3 per month 1 of 3 per month 90,000 90,000 350,000 90,000 90,000 90,000 Guaranteed Impressions* Price $4,250 $4,250 $5,500 $4,250 $2,250 $15,000 160,000 550,000 900,000 160,000 40,000 40,000 20,000 20,000 10,000 10,000 $6,250 $7,500 $12,000 $3,250 $5,250 $5,250 $2,750 $2,750 $1,500 $1,500 Event Sponsorships - Detroit/NAIAS Event Sponsorships - Detroit/NAIAS Event Sponsorships - All others Event Sponsorships - All others Webinars 60-minute Webinar: $30,000 for one event. Discounts are available for multiple webinars. E-mail Newsletter advertising (maximum file size is 20k for JPG and GIF. Flash format is not accepted) Weekly Top Leaderboard 728 x 90 Exclusive for 1 week 30,000 Weekly Category Sponsorship 300 x 250 Exclusive for 1 week 30,000 Weekly Text Logo and up to 50 words Exclusive for 1 week 30,000 Weekly Lower Leaderboard 728 x 90 Exclusive for 1 week 30,000 Daily Top Leaderboard 728 x 90 Exclusive for 1 week 100,000 Daily Medium Rectangle 300 x 250 Exclusive for 1 week 100,000 Daily Text Logo and up to 50 words Exclusive for 1 week 100,000 Daily Lower Leaderboard 728 x 90 Exclusive for 1 week 100,000 Breaking News Alerts Top Leaderboard 728 x 90 Exclusive for 1 month 300,000 Breaking News Alerts Medium Rectangle 300 x 250 Exclusive for 1 month 300,000 Breaking News Alerts Lower Leaderboard 728 x 90 Exclusive for 1 month 300,000 728 x 90 300 x 250 728 x 90 300 x 250 Up to 5 titles Exclusive for 1 month Exclusive for 1 month Exclusive for 1 month Exclusive for 1 month Exclusive for life of Content 1 of 3 for life of Content Exclusive for life of Content 1 of 3 for life of Content Exclusive for 1 month 50,000 50,000 50,000 50,000 N/A $2,750 $2,750 $3,500 $1,500 $8,000 600,000 200,000 45,000 15,000 $12,500 $5,000 $5,000 $1,750 $1,500 $1,000 $1,000 $1,000 $2,750 $2,750 $1,500 $1,500 $4,500 $4,500 $2,500 22 *Impression level guarantee is based on number of ad impressions served via Open AdStream. Any shortage will be made up by Automotive News at no extra charge.
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