Automotive News - Media Kit 2008 - (Page 4) National Edition No other industry publication can match the quality of the Automotive News audience. Our National Edition reaches 76,100 paid subscribers,* including the industry’s top leaders and decision-makers. They read it cover to cover, and they pass it along. Unparalleled readership. Research shows that for every dealer subscriber to Automotive News, there are an additional 2.9 readers Manufacturers and Suppliers have a pass-along rate of 3.6 As an advertiser, that means your message is seen by thousands of additional readers every week, or a total audience of more than 300,000 people in the automotive industry. Only one publication delivers an audience this vast and this desirable: Automotive News. Readership by Business/Occupation* Auto Manufacturers/ Suppliers 20,592 Dealers & other automotive retailers 31,883 Marketing & Advertising Services 5,550 F&I 6,478 IT/Consulting Services 5,175 Other 7,158 Our readers are the leaders of the automotive world - dealers, company presidents, top executives, senior management and their peers. They’re men and women with a passion for the automotive business. Both newsmakers and decision-makers, they rely on Automotive News to help inform their business and purchasing decisions. The typical Automotive News reader is: •Influential– •Engaged– •Loyal– Our readers buy Automotive News, so you know they read it. Automotive News is the only publication in the industry with 100% paid circulation. And with 74% renewing their subscriptions annually,* it’s an indispensable tool for the vast majority of our readers. 4 *Source: June 2007 ABC Publisher’s Statement. **Source: Macro International Inc. study verified by Audit Bureau of Circulations. Full study results available upon request. Source: Erdos & Morgan, 2007. Full details available upon request. Our readers consume news - and specifically Automotive News - with a passion. They spend more than 35 minutes per week reading Automotive News. ** That’s week in and week out, from cover * to cover.
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