Automotive News - Media Kit 2008 - (Page 6) OEM & Marketing Editions If you want to reach OEM customers directly, you've come to the right place. Our highly targeted OEM Edition is bound into 26 issues of our National Edition. And it's read by over 40,000 executives who rely on Automotive News for specific and detailed coverage of OEM news and events. Automotive News can make it simple for you to target the OEM audience - and get specific. - Get specific with the OEM audience. OEM Circulation: Vehicle Manufacturers Suppliers and Other Manufacturers Financial/Investment/Legal/Insurance Advertising/Marketing Services Media/Information Services Consulting Services Education/Organization/Government Services IT/Ecommerce Publisher’s own data for the May 28, 2007 issue. 40,675 7,559 13,206 6,532 3,521 2,075 4,109 2,470 1,203 Pass-along Readership. Research shows that manufacturers and suppliers in the U.S. and Canada who subscribe to Automotive News share their copies with an average of 3.6 additional readers, extending the reach of your message to all critical layers in the specifying process.* ADMINISTRATION- includes department management, purchasing, data processing & personnel MANUFACTURING & PRODUCTION - includes quality control ENGINEERING AND DESIGN- includes styling and R&D OTHER - other titles SALES & MARKETING/COMMUNICATIONS - includes customer service OPERATIONS - includes plant management and plant engineering Total Manufacturer and Supplier Readership: CORPORATE - includes corporate, group management and financial 93,185* 18,964 5,858 4,022 1,985 23,472 13,036 25,848 6 *Source: Macro International Inc. study verified by Audit Bureau of Circulations. Full study results available upon request.
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