Automotive News - Media Kit 2008 - (Page 7) Marketing to marketing people. There's no more efficient way to reach automotive marketers than our specifically targeted Marketing Edition. Bound into 17 issues of the National Edition, these special editions reach over 25,000 marketing and advertising executives, who control nearly $20 billion in marketing expenditures. If you want to influence automotive marketers, talk to them directly - in the Marketing Edition of Automotive News. - Marketing Circulation: Advertising Agencies & Media Companies Dealers Manufacturers & Suppliers Other Circulation Publisher’s own data for the September 10, 2007 issue. 26,071 5,120 8,289 12,231 431 Nearly $20 billion is spent annually in domestic automotive advertising. Rank 1 Category Total Consumer Magazine $2,089.2 Business Publication $85.5 Newspaper Outdoor $5,024.5 $343.8 Network TV Spot TV Automotive $19,799 $2,955.5 $5,217.1 2006 Domestic Advertising Spending By Category: Spanish Cable TV Language TV Networks $300.9 $1,348.0 Syndicated TV $163.5 Radio $1,543.8 Internet $727.2 Black & White 1x Rate (w x h) 70” Full Page (276.2 x 368.3mm) 40” 4 col x 10” Jr. Pg. (203.2 x 254mm) 35” 5 col x7” Half Pg. (254 x 177.8mm) 30” 3 col x 10” (152.4 x 254mm) 14” 1 col x 14” (50.8 x 355.6mm) 10” 2 col x 5” (101.6 x 127mm) 1” 1 col x 1” (50.8 x 25.4mm) 80” 8 col x10” Jr.Sprd (406.4 x 254mm) 140” 2-Page Spread (552.5 x 368.3mm) Four-Color Process Rates (including frequency discounts for the most frequently used ad space units): Size (w x h) 1x 3x 6x 9x 12x 18x 26x 36x 52x 70” Full Page (276.2 x 368.3mm) $11,420 $11,078 $10,735 $10,392 $10,050 $9,822 $9,593 $9,365 $9,136 8,888 8,604 8,320 8,132 7,942 7,754 7,564 40” Jr. Page (203.2 x 254mm) 9,455 9,172 8,080 7,821 7,564 7,392 7,220 7,048 6,876 35” Half Page (254 x 177.8mm) 8,595 8,337 15,839 15,480 15,120 14,761 14,400 80” Jr. Spread (406.4 x 254mm) 18,000 17,461 16,920 16,380 19,299 18,860 18,422 17,983 17,544 140” 2-Pg. Sprd. (552.5 x 368.3mm) 21,930 21,273 20,614 19,956 $8,845 6,880 6,020 5,160 2,408 1,720 172 13,760 17,690 Rates effective October 1, 2007 (Rate Card No.75) Rates - OEM and Marketing Editions TNS Media Intelligence, 2007. Dollars are in millions. Color Rates (other than black) Per Page AAAA Standard Colors $945 (ads less than 35 inches) $710 Matched Color $2,195 (ads less than 35 inches) $1,645 Four-Color Process $2,575 (ads less than 35 inches) $1,930 Five-Color (Four-Color Process Plus Matched Color) $4,575 (ads less than 35 inches) $3,430 Per Spread $1,405 $1,055 $3,240 $2,430 $4,240 $3,180 $7,685 $5,765 7
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