Automotive News - Media Kit 2008 - (Page 9) The Green Car (NAT & OEM) Issue Dates - June 16, November 17 The auto industry is witnessing a "green" revolution. With a growing sense of urgency, automakers are accelerating their R&D work on diesel powertrains, hybrids, fuel cells, ethanol and other "green" technologies. These special issues will cover the race to put "green" vehicles on the road. Close Dates June 2, Nov 3 Information Technology (NAT & OEM) Issue Dates - July 21, December 15 Automakers, suppliers and dealers are all developing methods to use information technology to their best advantage. These special sections provide information that will help them stay informed about the growing role IT departments are playing in the auto industry. Close Dates July 7, Dec 1 Manufacturing (OEM) Issue Date - August 11 Just in time for the Management Briefing Seminars in Traverse City, Michigan, this special OEM section looks at the relationship between OEMs and their suppliers. Bonus distribution at the Management Briefing Seminars. Close Date - July 28 Automotive Design (NAT & OEM) Issue Date - September 22 This special report focuses on trends and innovations in automotive design and the individuals shaping the cars of tomorrow. Bonus Distribution at the Paris Auto Show. Close Date - Sept 8 Talk from the Top: Global CEOs (OEM) Issue Date - October 6, 20, November 3 CEOs of the world’s automakers unveil their plans for the year ahead and answer tough questions posed by the editors of Automotive News. The November 3 issue will have Bonus Distribution at SEMA. Close Dates Sept 22, Oct 6, 20 Innovative Dealers (NAT) Issue Date - October 13 Auto dealers around the country are challenged to find new ways to increase and retain their customer base. This special section looks at those dealerships that are competing and succeeding with flair. Close Date - Oct 1 Vehicle Technology (NAT & OEM) Issue Date - November 3 This special section looks at the 10 best and worst technologies on today's automobiles and makes predictions for future technology failures and successes. Bonus Distribution at SEMA. Close Date - Oct 20 GfK Starch All ads 14” or larger in these issues are automatically included in a GfK Starch readership study, to gauge the effectiveness of the advertisement. 9
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