Automotive News - January 14, 2008 - (Page 37) ADVERTISMENT GM dealers: custom advertising is the name of game. Earl Repp The door has been opened for GM dealers across the nation to take control of their advertising creative, media placement and digital strategy. And dealers couldn’t be happier with the decision. “These independent business people know exactly how to speak to their markets,” says Ferdinand Jay Smith, CEO of Jay Advertising. “Advertising in L.A. needs to say something different than it might in, say, New York, Chicago, or Florida.” “Right now we have the best products in the history of General Motors,” states Smith. “Look at them. Drive them. They’re incredibly competitive. For the dealers’ investment, they should have the impactful retail they have been demanding.” Retail that will ultimately deliver a more diverse variety of customers to their showrooms. With control now back in the dealers’ hands—and with significant changes in the advertising agency landscape—Smith stresses the importance of dealers doing their homework. “Dealers need to be sure that they’re signing up for custom creative, not simply local market tags on the same old ads.” Smith adds, “dealers now have a choice,” and urges them to call him directly to learn more. “One call and I’ll personally show you the difference that Jay Advertising can make in your sales. And just like the dealers we serve, we will put our service reputation on the line against anyone.” Contact Ferdinand Jay Smith by phone at 1-800-836-6800 or e-mail at ferdinand.smith@jayadvertising.com FERDINAND JAY SMITH Jay Advertising’s CEO Ferdinand Jay Smith: “Customizing dealer advertising is here.” “Compound Thinking” puts Jay Advertising at the top of automotive retail class. Matt Smythe When it comes to generating results-driven, custom retail automotive creative for their dealer constituents, the lights are always on at Jay Advertising. This is a creative community that prides itself on creating some of the most effective retail Automotive advertising in the U.S. today. “Our design was to blend writing, art & animation, film, music production, video editorial, account service, media strategy and buying into one dynamic location—like a creative compound” states Ferdinand Jay Smith, CEO. Jay Adver tis ing Custom Creative Now that’s horsepower of a different color. GM dealers, you now have a choice. You can completely control your marketing approach with the agency that has a world-class creative team, backed by a seasoned professional account service group and skilled media negotiators working to expand your ability to sell cars and trucks. Call Jay Advertising to help you generate custom television, radio, print and web-based creative that will fire-up your sales. 30 continuous years of GM car experience 15 continuous years of GM truck & SUV experience Complete in-house broadcast & digital production facilities Award-winning creative and account supervisory teams Customized media research, planning & buying services Full promotional coordination and activation capabilities World-class digital team delivering retail solutions “Naturally, the ‘Compound Thinking’ that comes from our group is an integral part of why we’ve been so successful,” Smith says. “It gives us the ability to work end-to-end on a number of projects without having to out-source as many agencies do. It’s a great equation, and our dealers love it,” he adds. “Thirty-plus continuous years of GM car experience—fifteen-plus continuous years with GM trucks and SUVs— is proof that it works.” According to Evan Brown, Director of Media at Jay, “with our in-house media research, planning and buying capabilities, we customize the media as deeply as we customize the creative.” Brown adds, “and with our expertise in creating and placing web-based/digital media, the effectiveness of our creative product is extended tremendously.” Add to that a seasoned and long-tenured account service group with market experience across the country, and the result is a reputation among GM dealer groups as the go-to agency for smart, creative work that drives sales. “We are signing GM dealer groups now to be ready to go to market beginning April first,” says Smith. “The sooner dealers call me, the quicker we can make plans for the everimportant spring selling season.” The agency can be reached by calling: 1-800-836-6800. If you want creative that speaks to your customers, speak to us today. Call 1.800.836.6800, or e-mail Ferdinand Jay Smith at : ferdinand.smith@jayadvertising.com to learn more. ADVERTISMENT
For optimal viewing of this digital publication, please enable JavaScript and then refresh the page. If you would like to try to load the digital publication without using Flash Player detection, please click here.