Automotive News - March 12, 2018 - MAXDigital - S2

A better way to sell a car?
We have a solution

Table of contents
3

A hard sell. Customers say
buying a car is like pulling teeth.
Salespeople are calling it quits.
What's the deal?

5

A more profitable path to a
purchase. Dealerships should
start with these three principles.

6

'Brand promise'? It defines your
dealership, tells customers why
they should buy from you.

7

Tech tonic. Technology can help
dealerships strengthen bonds with
shoppers, support sales staff.
Manager, Content Studio: Katie Kieft
Writer: Julie Liesse
Copy Editor: Bob Allen
Designer: Denise Mai

For more than 15 years, MAXDigital has helped dealers adapt
to the digital world, with pioneering software solutions for
purchasing, pricing and the merchandising of inventory.
So, when our customers came to us asking for help with
the sales process, we took a hard look at how the path to
purchasing a vehicle has evolved.
What we found is a lot of consumer dissatisfaction with
the way cars are bought and sold. In our just-completed
annual survey, 41% of dealers told us they are considering
changes to their sales process in the next year. A whopping
63% say they hope to make the sales process more of a
consultation between salesperson and customer. To make
that happen, nearly half say they are looking to add or
upgrade the technology they provide to sales teams.
Reflecting the new transparency of the online world,
40% of dealers also told us they are considering moving to
a low- or no-haggle pricing strategy.
(Read more from our annual dealer survey at
maxdigital.com/turnover.)
After much thought and hard work, our team is offering
what we think is one solution addressing many of these
issues: MAX Path to Purchase. This revolutionary new
product will be unveiled at the 2018 NADA Show.
We believe our new product can provide dealerships
a framework to re-create the path to a purchase-and in
the process, increase customer satisfaction, improve how
the sales staff functions and, most important, protect your
hard-won profits.
Even if you decide that MAX Path to Purchase is not
the right product for your dealership at this time, or if you
are grappling with these issues and are looking for a new
vision for how to sell cars, call us. Our team of industry
veterans understands the challenges dealerships face,
and we are here to help.


https://maxdigital.com/inventory-turnover/

Table of Contents for the Digital Edition of Automotive News - March 12, 2018 - MAXDigital

Automotive News - March 12, 2018 - MAXDigital - SIntro
Automotive News - March 12, 2018 - MAXDigital - S1
Automotive News - March 12, 2018 - MAXDigital - S2
Automotive News - March 12, 2018 - MAXDigital - S3
Automotive News - March 12, 2018 - MAXDigital - S4
Automotive News - March 12, 2018 - MAXDigital - S5
Automotive News - March 12, 2018 - MAXDigital - S6
Automotive News - March 12, 2018 - MAXDigital - S7
Automotive News - March 12, 2018 - MAXDigital - S8
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