Automotive News - 2008 Guide to China's Auto Market - (Page 17)

GLOBAL AUTOMAKERS/JOINT VENTURES Toyota Motor China Investment Co. Room 3806-11, Jin Guang Center, Hujialou, Chaoyang District, Beijing 100020, P.R. China (86) 10-6597-3995, www.toyota.com.cn Top executive: Isogai Masashi, general manager Toyota Motor Corp. was a late bloomer in China. But it is closing fast on the market leaders. The company still trails Volkswagen AG and General Motors in overall sales. But last year it leapfrogged domestic rival Honda Motor Co. to be the top Japanese brand in the country. Toyota now is eyeing a 53.8 percent sales increase to 700,000 units this year on its way to 1.0 million in the early 2010s. Sales jumped 62.3 percent to 455,038 vehicles in 2007. As a sign of Toyota’s ascent, the Camry was the third-best-selling car in China last year. Looking ahead, Toyota will have to navigate the pitfalls of quick expansion as it sets up new sales outlets and boosts production to meet demand. Japanese press reports are rife with speculation that the company will soon build an eighth assembly plant in China. Toyota also will have to deepen the roots of 17 TOYOTA CAMRY its Lexus luxury lineup. By the end of January, Toyota had 469 sales outlets in China, up from 366 in November 2006. Lexus sales points, however, rose to 39, from just 13. Plant 2 of Sichuan FAW Toyota Motor Co., which makes Land Cruiser SUVs and Prius hybrid vehicles, struggled. In 2006, the joint venture sold just 4,858 vehicles. Sales dropped to 2,925 units last year, reflecting Chinese disenchantment with the pricey Prius. Prius sales tumbled 80.7 percent to a paltry 414 vehicles in 2007. And the model could get squeezed even further as Chinese manufacturers roll out cheaper hybrids of their own. Still, Toyota’s overall sales are expected to get a big boost from an influx of fresh product. Lexus launched its top-of-the-line LX 570 SUV in January, just as SUV sales began to pick up in China. A redesigned subcompact Vios appeared in February. Meanwhile, Toyota will get positive spillover from December’s launch of a refreshed Land Cruiser. Finally, a next-generation Yaris is expected around midyear. — Hans Greimel JV: Tianjin FAW Toyota Motor Co. — Plant 1 No. 2, Liuli Road, Yang Liu Qing, Xiqing District, Tianjin 300380, P.R. China (86) 22-2794-4050, www.tftm.com.cn Top executive: Masahiro Kato, general manager 2007 2006 Capacity Production Unit sales 120,000 106,449 105,239 120,000 116,445 116,459 Models produced: Toyota Corolla, Vios Ownership: Toyota Motor Corp. FAW Xiali Automobile Co. First Auto Works Toyota Motor Investment Co. JV: Sichuan FAW Toyota Motor Co. — Plant 1 No. 9 Tiaodenhe South Road, Chenghua District, Chengdu City, Sichuan Province 610051, P.R. China (86) 28-8471-7126, www.sftm.com.cn Top executive: Hoshino Haruaki, general manager 2007 2006 40% 30% 20% 10% Capacity Production Unit sales 13,000 10,952 11,028 10,000 6,139 6,077 Models produced: Toyota Land Cruiser, Prado Ownership: FAW Group Toyota Motor Corp. Toyota Tsusho Corp. 50% 45% 5% Tianjin FAW Toyota Motor Co. — Plant 2 No. 81 9th Ave., Tianjin Tai Da Economic-Technological Development Area Tianjin 300457, P.R. China (86) 22-6623-0666, www.tftm.com.cn Top executive: Masahiro Kato, general manager 2007 2006 Sichuan FAW Toyota Motor Co. — Plant 2 No. 5 Dongfeng St., Changchun City, Jilin Province 130011, P.R. China (86) 431-5786-808, www.sftm.com.cn Top executive: Hoshino Haruaki, general manager 2007 2006 Capacity Production Unit sales 120,000 100,000 99,403 91,914 99,410 91,776 Models produced: Toyota Crown, Reiz Ownership: Toyota Motor Corp. FAW Xiali Automobile Co. First Auto Works Toyota Motor Investment Co. Capacity Production Unit sales 40% 30% 20% 10% 10,000 2,698 2,925 10,000 5,054 4,858 Models produced: Toyota Land Cruiser, Prius Ownership: FAW Group Toyota Motor Corp. Toyota Tsusho Corp. 50% 45% 5% Tianjin FAW Toyota Motor Co. — Plant 3 No. 81 9th Ave., Tianjin Tai Da Economic-Technological Development Area Tianjin 300457, P.R. China (86) 22-6623-0666, www.tftm.com.cn Top executive: Masahiro Kato, general manager 2007 2006 Capacity Production Unit sales 180,000 64,462 63,999 – – – Models produced: Toyota Corolla, Ex Ownership: Toyota Motor Corp. FAW Xiali Automobile Co. First Auto Works Toyota Motor Investment Co. JV: Guangzhou Toyota Motor Co. No. 8 Huangge Duan Huangge Zhen, Shi Nan Road Nansha Economic Development District, Guangzhou City Guangdong Province 511400, P.R. China (86) 20-3939-8888 Top executive: Kuzuhara Toru, general manager 2007 2006 40% 30% 20% 10% Capacity 200,000 Production 170,277 Unit sales 170,294 Models produced: Toyota Camry 200,000 61,281 61,254 Ownership: Guangzhou Automobile Industry Group Co. Toyota Motor Corp. 50% 50% 2008 GUIDE TO CHINA’S AUTO MARKET Automotive News • J.D. Power and Associates • Automotive Resources Asia http://www.toyota.com.cn http://www.toyota.com.cn http://www.tftm.com.cn http://www.sftm.com.cn http://www.sftm.com.cn http://www.tftm.com.cn http://www.tftm.com.cn

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