Automotive News - 2008 Guide to China's Auto Market - (Page 18)

18 GLOBAL AUTOMAKERS/JOINT VENTURES Volkswagen China Investment Co. 3A Sanlitun Road, Chaoyang District, Beijing 100027, P.R. China (86) 10-6505-3232, www.volkswagen.com.cn Top executive: Winfried Vahland, president and CEO Despite tough competition from General Motors, Toyota and surging Chinese brands, Volkswagen AG extended its lead in China’s car market in 2007. Rolling out fresh models with new technology and improving its image with Chinese consumers helped VW boost its share to 17.5 percent at the end of 2007, up 1.6 percentage points from 2006, according to Automotive Resources Asia. Last summer, Volkswagen China Investment Co. began offering new models. In June, it introduced the Skoda brand to China with the launch of the Octavia. VW wants Skoda to be its volume brand in China, and Skoda models will start at lower prices than Volkswagen or Audi cars. The Octavia started well, selling nearly 32,000 units in six months. VW has beefed up its r&d capability in China. For example, in 2007 it announced that Shanghai Volkswagen Automotive Co. would design the interior and exterior of a car aimed at North America and China. VW began to see results in 2007 from a 2005 restructuring aimed at, among other things, cost reduction through centralized purchasing and increased localization. VW also improved customer service in China last year. Shanghai Volkswagen and FAW-VW boosted their scores on the J.D. Power customer satisfaction survey. — Alysha Webb JV: FAW-Volkswagen Automotive Co. Dongfeng Street, Changchun, Jilin Province 130011, P.R. China (86) 431-5990-151, www.faw-volkswagen.com Top executive: An Tiecheng, president 2007 2006 Capacity 660,000 450,000 Production 490,000 346,787 Unit sales 469,169 345,318 Models produced: Audi A4, A6; VW Bora, Caddy, Golf, Magotan, Jetta, Sagitar Ownership: China FAW Group Corp. Volkswagen AG Volkswagen Investment Co. Audi AG 60% 20% 10% 10% JV: Shanghai Volkswagen Automotive Co. No. 63, Luo Pu Road, An Ting, Jiading Distict, Shanghai 201805, P.R. China (86) 21-5956-1888, www.csvw.com Top executive: Chen Zhixin, general manager Ownership: 2007 2006 Shanghai Automotive Industry Corp. 50% Capacity 450,000 450,000 Volkswagen AG 40% Production 466,139 350,630 Volkswagen Investment Co. 10% Unit sales 456,424 349,088 Models produced: VW Passat, Touran, Passat Lingyu, Polo, Santana, Santana 3000, Skoda Octavia Powered by Progress LEONI Hivocar The Quality Connection ® High-voltage cables for hybrid and fuel cell powered vehicles. SAE 2008 World Congress, April 14 – 17 2008, Detroit, Michigan, Booth 1019 LEONI Kabel GmbH · Stieberstrasse 5 · 91154 Roth, Germany · Phone +49 9171-804-2218 · Fax +49 9171-804-2232 · E-mail cable-info@leoni.com · www.leoni-automotive-cables.com 2008 GUIDE TO CHINA’S AUTO MARKET Automotive News • J.D. Power and Associates • Automotive Resources Asia http://www.volkswagen.com.cn http://www.volkswagen.com.cn http://www.faw-volkswagen.com http://www.csvw.com http://www.leoni-automotive-cables.com

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