Automotive News - October 16, 2017 - Supplement - S38
38 | OCTOBER 16, 2017
L E X U S E S C O N D I D O , E S C O N D I D O , C A L I F.
An open-air deck offers space for events ranging
from corporate meetings to weddings.
EAT, SHOP, GET HITCHED
California dealership is centerpiece of 326,000-square-foot retail mecca
Printed in Automotive News June 26, 2017
C
John Irwin
jirwin@crain.com
ustomers who drop off their vehicles
at Lexus Escondido in Southern California have a lot more to look forward to than a drab waiting room.
The dealership is the centerpiece of a
326,000-square-foot facility built in 2009 that
has amenities ranging from an upscale
restaurant to outdoor spaces that will host a
summer concert series, not to mention the
occasional wedding.
The Centre, as it's known, is designed to
draw potential customers into the dealership
and keep existing customers coming back,
said Drew Davis, the Centre's general manag-
clothing store, a library, massage chairs and an
er. The dealership's ownership group rents
art gallery featuring the work of local artists.
space to businesses that offer services potenIn addition, it has about 25,000 square feet
tial vehicle buyers might want.
of space for events ranging from corporate
"It's about respecting people's time," Dameetings to weddings. It hosts about
vis said. "Time is their most precious
600 events each year, Davis said.
commodity today, and if they can
come here and do multiple
To attract and keep
things at once and really maxiWork or relax
customers, dealership
mize their time, you're really
It's all part of ownership's viowners rent space
taking care of them."
sion to draw customers in and
to businesses
The building catches cuschange the way they think
whose services
tomers' attention with sweepabout dealerships, Davis said.
potential vehicle
ing glass windows and large
"If you want to work, if you
buyers might want.
signs bearing logos for Lexus
want to relax, if you want to come
and Vintana, the 10,000-squareeat, we kind of have it all covered
foot restaurant on the building's sechere," he said.
ond floor, overlooking the entryway.
He says customers are more likely to want
The building also has about 5,000 square feet
of retail space, including a salon, a boutique
see ESCONDIDO, next page
Table of Contents for the Digital Edition of Automotive News - October 16, 2017 - Supplement
Automotive News - October 16, 2017 - Supplement - Intro
Automotive News - October 16, 2017 - Supplement - S1
Automotive News - October 16, 2017 - Supplement - S2
Automotive News - October 16, 2017 - Supplement - S3
Automotive News - October 16, 2017 - Supplement - S4
Automotive News - October 16, 2017 - Supplement - S5
Automotive News - October 16, 2017 - Supplement - S6
Automotive News - October 16, 2017 - Supplement - S7
Automotive News - October 16, 2017 - Supplement - S8
Automotive News - October 16, 2017 - Supplement - S9
Automotive News - October 16, 2017 - Supplement - S10
Automotive News - October 16, 2017 - Supplement - S11
Automotive News - October 16, 2017 - Supplement - S12
Automotive News - October 16, 2017 - Supplement - S13
Automotive News - October 16, 2017 - Supplement - S14
Automotive News - October 16, 2017 - Supplement - S15
Automotive News - October 16, 2017 - Supplement - S16
Automotive News - October 16, 2017 - Supplement - S17
Automotive News - October 16, 2017 - Supplement - S18
Automotive News - October 16, 2017 - Supplement - S19
Automotive News - October 16, 2017 - Supplement - S20
Automotive News - October 16, 2017 - Supplement - S21
Automotive News - October 16, 2017 - Supplement - S22
Automotive News - October 16, 2017 - Supplement - S23
Automotive News - October 16, 2017 - Supplement - S24
Automotive News - October 16, 2017 - Supplement - S25
Automotive News - October 16, 2017 - Supplement - S26
Automotive News - October 16, 2017 - Supplement - S27
Automotive News - October 16, 2017 - Supplement - S28
Automotive News - October 16, 2017 - Supplement - S29
Automotive News - October 16, 2017 - Supplement - S30
Automotive News - October 16, 2017 - Supplement - S31
Automotive News - October 16, 2017 - Supplement - S32
Automotive News - October 16, 2017 - Supplement - S33
Automotive News - October 16, 2017 - Supplement - S34
Automotive News - October 16, 2017 - Supplement - S35
Automotive News - October 16, 2017 - Supplement - S36
Automotive News - October 16, 2017 - Supplement - S37
Automotive News - October 16, 2017 - Supplement - S38
Automotive News - October 16, 2017 - Supplement - S39
Automotive News - October 16, 2017 - Supplement - S40
Automotive News - October 16, 2017 - Supplement - S41
Automotive News - October 16, 2017 - Supplement - S42
Automotive News - October 16, 2017 - Supplement - S43
Automotive News - October 16, 2017 - Supplement - S44
Automotive News - October 16, 2017 - Supplement - S45
Automotive News - October 16, 2017 - Supplement - S46
Automotive News - October 16, 2017 - Supplement - S47
Automotive News - October 16, 2017 - Supplement - S48
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