Automotive News - July 21, 2008 - (Page 20) 20 • JULY 21, 2008 INSIGHT Tapping mapping for an extra eye on the road Tim Moran autonews@crain.com A little help What is it? Advanced driver assistance systems What does it do? Links in-car safety and convenience systems with map data Does it drive the car? No. Driving information such as speed warnings are signaled to the driver, who takes action. Is it here yet? BMW, Toyota and Nissan have early versions on the road. If your car knew what was around the next curve and could choose the best speed for safety and efficiency, would you let it? That’s the promise of map-based advanced driver assistance systems. Such systems are being developed for North America and Europe with data from navigation mapping leaders Navteq and Tele Atlas. The mapping companies say drivers will welcome an extra eye on the road ahead, especially as more content arrives in the connected vehicle of the future. The systems will link data from the growing array of in-car sensors — including radar and video from advanced adaptive cruise control and lane departure warning systems — with global positioning data. The systems then will check to make sure the vehicle is tracking correctly with the road. The goal of the systems is a vehicle that can “think for itself when the driver is not thinking,” as one panelist said at the Telematics Detroit conference held in May in suburban Detroit. Warning: Curve ahead Drivers consistently say they don’t want the car to take control from them. But they also say they would welcome guidance from a car that leads to safer, more fuelefficient driving. A survey by Navteq of more than 1,000 drivers in the U.S. and Germany found a majority would like Curve speed information Advisories about speed limits and safe speeds for specific sections of road Assistance with fuel-efficient driving, such as which gear and what speed to use when climbing a hill to maximize mpg Source: Navteq In this prototype, the car helps the driver make smart decisions. The map data recognize the unseen portion of the road ahead and match the car’s speed, traction and driver behavior to predicted norms. It then displays a suggested speed in the head-up display. The large screen to the right is part of the test and won’t be used in production cars. Your map knows there’s a sharp double curve ahead, even if you can’t see it yet. In the future, your car might alert you to such hazards with signals like these: a warning on the right and a suggested speed on the left. Early versions In 2005, BMW launched an early version of such a system on its 3, 5 and 6 series. Map-based data can prevent acceleration by the adaptive cruise control when the vehicle is in a freeway exit lane or other limited driving situation. And in Japan, some systems already use known road geometry with real-time traffic to set up ideal traffic routing and cruising speeds. Most drivers say they don’t want a car that intervenes in their driving. But surveys show that many would like their car to be more helpful when it comes to economical driving, warning about unsafe conditions or spotting traffic signals and stop signs. Kevin Moran, business development director for Navteq, told the conference that a survey of more Engineers developing map-based driver assistance programs use this large extra screen to plot the route ahead, along with suggested speeds and alerts. A production car wouldn’t have the large screen. an audio warning that a stop sign was just over the next hill, Moran said. North American and European drivers concurred on three features: 1. Advice for speed on curves. 2. Advice about safe road speeds on particular stretches of highway. 3. Fuel economy enhancement for their particular drive. Drivers of high-end vehicles told surveyors they would welcome, in this order, advice and warnings on fuel economy, stop signs and traffic lights; speed advice; and curve assistance. Drivers of midmarket vehicles ranked their priorities as economy, speed, traffic devices and blind spots. train to recognize a particular hill and help a driver choose the most efficient acceleration for fuel economy. On the horizon are systems that may recognize that a driver is in a hot spot for accidents and help that vehicle avoid driving patterns that have led to prior accidents, Husby said. “I see a great opportunity for that, but you have to have the right infrastructure in place for that,” he said. “The industry hasn’t come together on that yet.” Husby said he didn’t think such map-reliant systems are far in the future. “I don’t think we’re measuring it in five or 10 years,” he said. “I think we’re looking at having new offerings in two or three years.” Robert Denaro, vice president for driver assistance systems at Navteq, said in-car systems such as lane departure warnings and adaptive cruise control, when combined with powerful map data, probably will encourage rapid market penetration by driver assistance systems. than 1,000 respondents in Europe and North America found that mapenhanced driver assistance has high appeal, even at a cost of $500 to $1,000 per vehicle. Such systems might display a “virtual red line” speed for an upcoming curve or give Virtual rumble strips Moran said properly executed driver assistance systems would follow the example of rumble strips, which have reduced run-off-the-road accidents dramatically when installed along high-risk routes. “They make no demand on the driver; they’re not there until they’re needed,” Moran said. Map-based driver assistance systems could serve as a “virtual” rumble strip, focusing a driver’s attention when concentration is needed for an upcoming curve or if the vehicle’s wandering path indicated driver distraction or drowsiness. Jonathon Husby, vice president of automotive, telematics and transportation for Tele Atlas, said the digital-mapping company already has several attributes of a driver assistance system out in the field, including curve and speed information. Under prototype development right now is slope information, which could be coupled with a vehicle’s power- creased 80 percent, Denaro said. “There are two classes of things happening here,” he said. “One is where we’re enhancing the performance of an existing system that uses sensors in the car, and the other is where we’re enabling an entirely new system. You have more integrated functionality.” A map-based system can take signal inputs from something local, such as a lane departure camera, and combine that with another system, such as a headlight-aiming function, to produce a car that anticipates circumstances. “I would predict that in 2009 we’ll see the first systems that are doing this” in trucking fleets, Denaro said. He sees two kinds of systems taking the lead. The first would be predictive cruise control. “You set a band around a speed, and the algorithm, based on the predictive nature of the map, makes decisions on accelerating or decelerating within that band,” Denaro explained. The second would be so-called ecodriving, where the system cues the driver how best to drive economically. Steps to self-driving cars Tele Atlas’ Husby said the ultimate vision for driver assistance systems and the map systems they use is the pure autonomous vehicle — the selfdriving car of the far future. “We’ve got to keep our eyes on that, but there’s going to be several iterations of product coming out with subtle introduction of things before we get to the pure autonomous vehicle,” he said. While some drivers decry anything that might diminish their pure driving experience, many others are utilitarian drivers who don’t love their commute and want the car to help them be more productive. Said Husby: “Everyone wants to have a safer experience.” c 70% fewer crashes? “People say, ‘Well, I’m not sure safety sells.’ But I guarantee you, as soon as there’s a model of car out there where there’s data that says this particular car seems to have 70 percent less crashes than other cars of its type, buyers will want it, they will seek it out,” Denaro said. That percentage may sound unreasonable. But consider the rumble strip example Navteq cites. When the New York State Thruway installed the bumpy roadside warning strips in 2003, run-off-the-road accidents de- http://www.ilocategps.com http://www.ilocategps.com
Table of Contents Feed for the Digital Edition of Automotive News - July 21, 2008 Automotive News - July 21, 2008 Gray sky, not blue; store values wilt Sour Chery: Bricklin suit claims corruption Germans in U.S. eye VW work S.C. warranty insurer faces shutdown LaNeve: Make do with less marketing money Tesla CAFE: 244 mpg Lincoln's big crossover Schaeffler goes shopping: Can supplier land Continental? Dealers cut, shift their ad spending Truck for the times? Oklahoma pickup gets 37 mpg For Chrysler sensations, glory days are gone Kuzak: Redone Fords must have best fuel economy The Fisher brothers: Quite a body of work Kazamai concept: Mazda's design heard round the world 3 years later, Mitsubishi, UAW resume contract talks Big-pickup production will plunge Nason's NHTSA: More rules, fewer penalties A vote for the Volt Hyundai: Genesis gives brand a new beginning in luxury GM may survive; to thrive, it needs hot products GM just bought some time Green can be cool; it's up to the maker Why don't we drive diesels in the U.S.? Hooray! Joint effort stops airbag deaths All-Stars: Look beyond top brass Leno was right about U.S. cars Toyota recalls Siennas, disputes safety issue This time, the industry embraces connectivity Telematics connects with consumers Telematics gets no respect — the word, that is Tapping mapping for an extra eye on the road Drivers can check CO2 'tire print' Pay As You Drive insurance tracks cars to trim costs Subscribers, sponsors may fund telematics services Big-truck sales fall 14% in June Continental plant to make brakes Lear to shut Mo. seating plant Modine shifts production to Ky. Linamar buys Visteon plant Picture this Lexus revamps 'Taste' marketing extravaganzas Suzuki hires new auto ad agency Fisker turns to Finnish firm to make first hybrids American Suzuki gets new president Canada sales slip 5.6% in June Dealers A big fuel saver: Easy-rolling tires (but watch braking) MPG now! Automakers race to boost efficiency Products — not entire brands — likely to be ditched Pared ad budget is back on the chopping block GM goal: Big small-car profits Congress mulls arbitration bill 2009 Mazda6 price: $19,220 Copart files antitrust suit Denton's out, Leuliette's in as Dura CEO June output falls 13.8% Dodge Challenger: Not quite a sellout Magazine is raided in Renault espionage case Ya gotta believe: Dealers buy GM stock States of the auto industry Will the big guns pull the trigger? Lear a year later: Icahn's offer in hindsight Midcourse correction in Toyota's global sales outlook Chattanooga: A good site better Automotive News - July 21, 2008 Automotive News - July 21, 2008 - (Page Intro) Automotive News - July 21, 2008 - Gray sky, not blue; store values wilt (Page 1) Automotive News - July 21, 2008 - Gray sky, not blue; store values wilt (Page 2) Automotive News - July 21, 2008 - Lincoln's big crossover (Page 3) Automotive News - July 21, 2008 - Truck for the times? Oklahoma pickup gets 37 mpg (Page 4) Automotive News - July 21, 2008 - Truck for the times? Oklahoma pickup gets 37 mpg (Page 5) Automotive News - July 21, 2008 - 3 years later, Mitsubishi, UAW resume contract talks (Page 6) Automotive News - July 21, 2008 - 3 years later, Mitsubishi, UAW resume contract talks (Page 7) Automotive News - July 21, 2008 - A vote for the Volt (Page 8) Automotive News - July 21, 2008 - A vote for the Volt (Page 9) Automotive News - July 21, 2008 - Hyundai: Genesis gives brand a new beginning in luxury (Page 10) Automotive News - July 21, 2008 - Hyundai: Genesis gives brand a new beginning in luxury (Page 11) Automotive News - July 21, 2008 - Why don't we drive diesels in the U.S.? (Page 12) Automotive News - July 21, 2008 - Why don't we drive diesels in the U.S.? (Page 13) Automotive News - July 21, 2008 - Leno was right about U.S. cars (Page 14) Automotive News - July 21, 2008 - Leno was right about U.S. cars (Page 15) Automotive News - July 21, 2008 - Toyota recalls Siennas, disputes safety issue (Page 16) Automotive News - July 21, 2008 - Toyota recalls Siennas, disputes safety issue (Page GM1) Automotive News - July 21, 2008 - Toyota recalls Siennas, disputes safety issue (Page GM2) Automotive News - July 21, 2008 - Telematics connects with consumers (Page 17) Automotive News - July 21, 2008 - Telematics connects with consumers (Page 18) Automotive News - July 21, 2008 - Telematics gets no respect — the word, that is (Page 19) Automotive News - July 21, 2008 - Tapping mapping for an extra eye on the road (Page 20) Automotive News - July 21, 2008 - Pay As You Drive insurance tracks cars to trim costs (Page 20A) Automotive News - July 21, 2008 - Pay As You Drive insurance tracks cars to trim costs (Page 20B) Automotive News - July 21, 2008 - Pay As You Drive insurance tracks cars to trim costs (Page 20C) Automotive News - July 21, 2008 - Subscribers, sponsors may fund telematics services (Page 20D) Automotive News - July 21, 2008 - Subscribers, sponsors may fund telematics services (Page 21) Automotive News - July 21, 2008 - Linamar buys Visteon plant (Page 22) Automotive News - July 21, 2008 - Picture this (Page 23) Automotive News - July 21, 2008 - Fisker turns to Finnish firm to make first hybrids (Page 24) Automotive News - July 21, 2008 - Canada sales slip 5.6% in June (Page 25) Automotive News - July 21, 2008 - Canada sales slip 5.6% in June (Page 26) Automotive News - July 21, 2008 - Canada sales slip 5.6% in June (Page 27) Automotive News - July 21, 2008 - Canada sales slip 5.6% in June (Page 28) Automotive News - July 21, 2008 - Canada sales slip 5.6% in June (Page 29) Automotive News - July 21, 2008 - Canada sales slip 5.6% in June (Page 30) Automotive News - July 21, 2008 - Canada sales slip 5.6% in June (Page 31) Automotive News - July 21, 2008 - Dealers (Page 32) Automotive News - July 21, 2008 - MPG now! Automakers race to boost efficiency (Page 33) Automotive News - July 21, 2008 - GM goal: Big small-car profits (Page 34) Automotive News - July 21, 2008 - Denton's out, Leuliette's in as Dura CEO (Page 35) Automotive News - July 21, 2008 - Denton's out, Leuliette's in as Dura CEO (Page 36) Automotive News - July 21, 2008 - June output falls 13.8% (Page 37) Automotive News - July 21, 2008 - Chattanooga: A good site better (Page 38) Automotive News - July 21, 2008 - Chattanooga: A good site better (Page 39) Automotive News - July 21, 2008 - Chattanooga: A good site better (Page 40)
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