Automotive News - June 2, 2008 - (Page 16)

16 • JUNE 2, 2008 ADVERTISING STAFF Chrysler’s Chernoby: Growing up gearhead M ark Chernoby comes across as pretty relaxed for a guy in charge of a top-secret vehicle development program vital to the future of Chrysler LLC. He is just as happy spending a day on Spider Lake in northwest Michigan as he is poring over the technical details of core components. In April, Chernoby was named head of Project D, Chrysler’s Circulation 313-446-0450 Advertising 313-446-6050 Classified Advertising 313-446-6065, 800-388-1800 E-mail rgreer@crain.com Web site www.autonews.com ADVERTISING AND SALES DETROIT Person to person moonshot mission to develop a variety of vehicles off a new midsized global vehicle platform. The 1155 Gratiot Ave., Detroit, MI 48207-2997 313-446-6790 Fax: 313-446-8030 REVERSE YOUR CUSTOMER TURNDOWNS. JOE WILSSENS Chrysler’s Mark Chernoby: “Instead of running around town getting in trouble, we spent time there fixing each other’s cars.” assignment came as a shock. Chernoby’s predecessor, Mike Donoughe, left the company just two months after being named to the Project D job. Chernoby has held several engineering posts at Chrysler. Among them: head of advance vehicle engineering; executive engineer at the Chrysler Proving Grounds; manager of the company’s large-car platform; and head of the Noise, Vibration and Harshness Laboratory. He chairs the Society of Automotive Engineers Technical Standards Board and is a member of the Hydrogen Technology Advisory Committee reporting to U.S. Energy Secretary Samuel Bodman. Name: Mark Chernoby Title: vice president and chief engineer, Project D, Chrysler LLC Age: 46 Family: Married, two children Lives: Lake Orion, Mich. Education: Master’s in engineering and M.B.A., University of Michigan What was your first car? A 1970 Plymouth Roadrunner — one heckuva lot of fun. It had a 383 with a bench seat in the front and a four-speed pistol grip. Probably more car than a teenager deserves. What’s your ultimate dream car? Actually, with my lifestyle, a nice big four-wheel-drive Dodge Ram would suit me just fine. Why did you get into the car business? I grew up as a teenager in a divorced family. There are times when you become the man around the house. So I grew up enjoying hands-on activities, fixing things, working on things. I grew up with gearheads. Instead of running around town getting in trouble, we spent time there fixing each other’s cars. What are your hobbies? Golf. Fishing. I like hunting and working around the yard. Virtually any outdoor activity. But I’m getting a little old for those pickup tackle football games. What about a boat? I have two — a pontoon boat and a boat one might call a fish and ski boat. I have a place up north south of Traverse City on Spider Lake. What music are you listening to now? Bob Seger. Some of the stuff you resonate with from the late ’70s early ’80s, like Boston, the stuff I remember from high school days. In high school and college, my son was very big with classical music, so we’ll click on the classical station. What’s the last book you read? Who Moved My Cheese? (by Spencer Johnson). It’s about how you manage being a change agent. It’s a very funny, anecdotal little story. I enjoy the challenge of being a change agent. — Bradford Wernle We approve every customer in writing in 30 seconds or less… so you can convert your turndowns into approvals and sales. Our Guaranteed Credit Approval Program allows you to eliminate customer turndowns and provides 3 different financing programs to meet your customers’ needs and your profit requirements. Isn’t it time you geared up for higher profits with Credit Acceptance? NASDAQ: CACC Changing lives since 1972. creditacceptance.com or 1-800-873-0512 Rick Greer Director of Sales and Marketing rgreer@crain.com 313-446-6050 Kathleen C. Lightbody, klightbody@crain.com, 313-446-6037 Russ Procassini, rprocassini@crain.com 313-446-0350 Karen Rentschler, krentschler@crain.com 313-446-6058 Jerry Salame, jsalame@crain.com 313-446-0481 Regional Sales Managers Bryan Foster, Marketing Director bfoster@crain.com, 313-446-6013 Ellen Dennehy Director of Relationship Marketing edennehy@crain.com, 313-446-6039 Cheryl Rothe, Marketing Manager crothe@crain.com, 313-446-6767 Lance Graves, Promotion Art Director lgraves@crain.com, 313-446-0469 Brandi Johnson, Marketing Coordinator bnjohnson@crain.com, 313-446-0326 Marie Hingst Classified Advertising Manager mhingst@crain.com, 313-446-6065 Dolores Lanivich, Denise Hendricks Classified Advertising Sales LOS ANGELES Justus Breese jbreese@crain.com, 323-370-2446 Pacific Region Sales Manager Lauren Ford, lford@crain.com 323-370-2447 Todd Landau, tlandau@crain.com 323-370-2466 Regional Sales Managers 6500 Wilshire Blvd., Los Angeles, CA 90048-4947 Fax: 323-655-8157 NEW YORK Scott Ghedine sghedine@crain.com, 212-210-0126 Henry Woodhouse hwoodhouse@crain.com, 212-210-0125 Regional Sales Managers 711 Third Ave., New York, NY 10017-4036 Fax: 212-210-0489 CHICAGO Jim Farnan, Regional Sales Manager jfarnan@crain.com, 312-649-5257 360 N. 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Table of Contents Feed for the Digital Edition of Automotive News - June 2, 2008

Automotive News - June 2, 2008 Gas prices fuel industry's new era Chrysler faces tricky dealer mergers Honda may crank out more Civics in N.A. Mercedes will move into Chrysler Pacifica studio Ford to offer hatchback version of Fiesta Prestige Automotive sells stores but keeps Black Enterprise top spot Dealership marketers take to text messaging Senate to hear personal pleas on roof crush rule Magazine: Chrysler, Fiat are talking Former Fla. dealer gets jail for bilking bank That guy Alfred had possibilities Ford will make next Mustang look smaller Pontiac subcompact may come to U.S. GM: Battery glitch cuts hybrid sales Porsche exec: CAFE 'will not change our nature' Japanese rivals race for lithium batteries Jatco boosts CVT capacity in Mexico for N.A. vehicles Mercury deserves a better chance Rising gas prices have changed the U.S. market Marketing and sales: Context and content Mexico's Nemak grows beyond North America Buyers didn't quit GM; GM quit on its buyers Brand perceptions change slowly Bloggers are journalists, too Nice HQ, Nissan, but where's Nobe? Chrysler's Chernoby: Growing up gearhead Picture this Mitsubishi hopes new gearbox widens Evo's appeal Openlane gets funds Obituaries Survey: Going green can get your auto ad noticed Inrix: Router can reduce traffic delays Mazda6 gets own platform for U.S. ... sort of Mazda6 set to take on mid-sized sedan heavyweights Troubled or not, the United States still beckons What's next? More transplant models headed this way Exports help as Mitsubishi sorts things out Irma Elder: 'This is one of the toughest times we have had' Fitzgerald: Dealers, consumers need alliance Can Bertone design a comeback? Family-owned business struggles for survival Some design houses fall on tough times Hughes: Not a subscriber? No problem American Axle lines up new non-U.S. business GM think tank works to boost service business Toyota offers gas card as tire incentive VW turns to common software to develop products Continental's Calif. office targets Asian carmakers ZF sees chassis, axle opportunities in N.A. Flex: A new Ford image ... or just over the top? Ford targeted Flex interior quiet, ride Ex-dealership managers say firings were over religion Dealers Genesis in Toledo: It's a long story Back woes sideline Nardelli GM: 19,000 take buyouts Panama to head Nissan Mexicana Wilhite jumps to Jumpstart Dauch sons move up, out Kozyra leaves Continental Ford to lay off salaried staff More small cars to arrive in 2009-10 Even on used market, big trucks go begging Auto advertisers adopt mpg mantra Industry to motorists: We're here to help Diesel prices hit suppliers' Mexico sites Can Camry catch F series? Leno's words of wisdom for automakers Nissan's carbon credits ease global warming guilt Automotive CEOs' pay pales next to peers' Year of the Small Car can't come too soon Foreign suppliers adding capacity in Southeast From cows to kimchi: Making Alabama sweet home for Koreans After light-truck push, cars are king again Mexican suppliers expect sales record in '08

Automotive News - June 2, 2008

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