Max Digital Custom Insert - S2

CONTENTS
3

The new sales model
In the era of internet retailing,
dealers change purchasing
process to satisfy savvy shoppers.

4

Trade tension for trust
The trade-in "genie behind the
curtain" needs to be congenial,
collaborative with customers.

6

This career's a hard sell
Dealers hope better training and
tools will slow troublesome turnover
of talent from the showroom.

7

Transparency: The clear choice
Dealers are adapting the sales
process to meet expectations of
well-informed consumers.

Produced by

Writer: Julie Liesse
Manager, Content Studio: Katie Kieft
Designer: Denise Mai
Copy Editor: Bob Allen

2 | MAXDIGITAL | JULY 2018

a new path to
sales success
I

t seems like everything in the auto retailing business is
changing, all at once. The way cars are made, marketed
and sold is being transformed in the digital world.
For more than 15 years, MAXDigital's mission has
been to help dealers adapt to this new world, with
pioneering software solutions to purchase, price and
merchandise inventory.
At the 2018 NADA Show, we unveiled our newest
solution: MAX Path to Purchase, a revolutionary new
product that provides a framework for a sales process
that is more in line with the way customers want to buy a
car. MAX Path to Purchase is now being tested with select
dealer groups across the country.
Early returns are very positive. Dealers tell us that their
customers really respond to the product - because it
allows them to follow the precise purchase path, from the
trade-in process to signing the final paperwork, and gauge
whether they're an hour or three hours away from driving
off with their new vehicle.
For their part, salespeople say that providing customers
with step-by-step evidence proving the value of their car
reduces the pressure to negotiate prices.
Some of the best feedback centers on the ability of
MAX Path to Purchase to turn the trade-in appraisal
into a transparent, collaborative process between the
salesperson and customer.
We believe dealerships recognize the need to offer a
sales process that consumers desire in the modern era.
We know our new product can provide a framework to recreate the path to purchase - and, in the process, increase
customer satisfaction, improve how the sales staff functions
and, most important, protect your hard-won profits.
Although it's a time of great change in the industry, it's
also an exciting time to be an auto dealer. If you are ready
to embrace the future and are looking for a new vision
for how to sell cars, call us. Our team of industry veterans
understands the challenges dealerships face, and we are
here to help.



Table of Contents for the Digital Edition of Max Digital Custom Insert

Contents
Max Digital Custom Insert - Intro
Max Digital Custom Insert - S1
Max Digital Custom Insert - Contents
Max Digital Custom Insert - S3
Max Digital Custom Insert - S4
Max Digital Custom Insert - S5
Max Digital Custom Insert - S6
Max Digital Custom Insert - S7
Max Digital Custom Insert - S8
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