Automotive News - November 3, 2008 - (Page 16)

16 • NOVEMBER 3, 2008 ADVERTISING STAFF Half-termarket Marketing Worldwide makes spoilers, running boards and interior trim packages. Here’s how it works with Toyota to turn aftermarket options into factory options. 1. Marketing Worldwide ships parts and installation manuals to Toyota’s vehicle processing centers for cars coming off the ship or out of the automaker’s North American assembly plants. 2. Toyota employees install the parts. 3. Toyota’s involvement ensures the manufacturer’s warranties remain valid. Source: Marketing Worldwide Circulation 313-446-0450 Advertising 313-446-6050 Classified Advertising 313-446-6065, 800-388-1800 Web site www.autonews.com ADVERTISING AND SALES DETROIT 1155 Gratiot Ave., Detroit, MI 48207-2997 313-446-6790 Fax: 313-446-8030 FOR YOU & YOUR CUSTOMERS National Savings Event SM A Volkswagen Tiguan sports a running board from Marketing Worldwide. Customizer uses direct approach to quality Patricia Scott pscott@crain.com HAPPENING AT DEALERSHIPS NATIONWIDE NOVEMBER 12-23, 2008 Action Integrated Marketing has h has 12 DAY, MULTI-MARKET created a powerful promotion that UNPRECEDENTED SALES EVENT uniﬁes dealerships nationwide and offers consumers relief from their current automotive situation. From the availability of ﬁnance funds ﬁnance to the savings that are available to JUST those that buy a car right now, the N.A.R.S.E. is the event both car buyers Complete event package including TV, radio, newspaper, and dealers have been waiting for. website, market exclusivity, point-of-purchase and more $ ONE DEALER OR GROUP PER MARKET Call NOW or see event samples at 2990 DON’T GET LEFT OUT OF THIS UNPRECEDENTED NATIONAL EVENT www.ActionIM.com Customizing vehicles is one of the highest-margin businesses in the auto industry. Dealers, aftermarket installers and automakers all want a piece of the action. Last year, U.S. customers bought $38.1 billion worth of auto accessories, the Specialty Equipment Market Association reports. The annual SEMA show in Las Vegas, to be held Tuesday through Friday this year, is a magnet for dealers and others. But consumer fears about spotty workmanship and voided warranties continue to dog the aftermarket. ACTION INTEGRATED MARKETING PROVIDES FULL-SERVICE & EVENT MARKETING SOLUTIONS FOR DEALERSHIPS NATIONWIDE 800.478.8818 Ext. #152 Working directly Enter Marketing Worldwide Corp., of Howell, Mich. Marketing World- wide designs, engineers and manufactures customized original equipment and works directly with automakers. Marketing Worldwide says its delivery model doesn’t compromise quality or workmanship. The company, known as MWW, makes exterior equipment such as rear spoilers, front grilles, running boards, body panels, stainless-steel door sills and performance exhaust systems. Its interior systems include custom trim packages, seat heater systems, iPod interfaces and adaptive lighting systems. For the past eight years, MWW has delivered its products to Toyota Motor Corp.’s vehicle processing centers, where vehicles are checked after they come off the ship or the North American assembly line. The MWW products are installed by Toyota technical teams before the vehicles reach the dealership, Rainer Poertner, executive vice president of MWW, said in a telephone interview. MWW trains the teams and supplies installation manuals, but Toyota employs the workers. Installation carried out this way retains the Toyota warranties because Toyota oversight assures adherence to quality standards. Poertner said the logistics of custom installation are too complicated for automakers to do at the factory. Doing it in the vehicle processing center benefits the customer, the automaker and MWW, he said. Rick Greer Director of Sales and Marketing rgreer@crain.com 313-446-6050 Kathleen C. Lightbody, klightbody@crain.com, 313-446-6037 Russ Procassini, rprocassini@crain.com 313-446-0350 Karen Rentschler, krentschler@crain.com 313-446-6058 Jerry Salame, jsalame@crain.com 313-446-0481 Regional Sales Managers Colleen Robar Director of Marketing Communications crobar@crain.com, 313-446-0331 Ellen Dennehy Director of Relationship Marketing edennehy@crain.com, 313-446-6039 Cheryl Rothe, Marketing Manager crothe@crain.com, 313-446-6767 Lance Graves, Promotion Art Director lgraves@crain.com, 313-446-0469 Brandi Johnson, Marketing Coordinator bnjohnson@crain.com, 313-446-0326 Classified Advertising Sales Jim McCarter Marketplace Advertising Director jmccarter@autonews.com, 313-446-6065 Melissa McKay Classified Sales Manager mmckay@autonews.com, 313-446-1642 Denise Hendricks, 313-446-6066 LOS ANGELES Justus Breese jbreese@crain.com, 323-370-2446 Pacific Region Sales Manager Todd Landau, tlandau@crain.com 323-370-2466 Fax: 323-655-8157 Regional Sales Manager 6500 Wilshire Blvd., Los Angeles, CA 90048-4947 NEW YORK Scott Ghedine sghedine@crain.com, 212-210-0126 Henry Woodhouse hwoodhouse@crain.com, 212-210-0125 Regional Sales Managers 711 Third Ave., New York, NY 10017-4036 Fax: 212-210-0489 CHICAGO Jim Farnan, Regional Sales Manager jfarnan@crain.com, 312-649-5257 360 N. Michigan Ave., Chicago, IL 60601-3806 Fax: 312-649-5265 CONFERENCES Libby Irwin, Conference Director lirwin@crain.com, 313-446-0420 Shauna Vercher-Morrow, Special Events Manager svercher-morrow@crain.com, 313-446-0485 WWW.AUTONEWS.COM John Fitzgerald, Director of Business Planning and Online Commerce jfitzgerald@crain.com, 313-446-1679 DEVELOPMENT J Ferron, Director of Strategic Development jferron@crain.com, 313-446-0434 CIRCULATION subs@crain.com 888-446-1422 (U.S. & Canada) 313-446-1662 (all other locations) Fax: 313-446-6777 To subscribe via the Web www.autonews.com/subscribe.htm Patrick Sheposh, Circulation Director Lauren Cialella, Circulation Manager Jennifer Natone, Assistant Circulation Manager Subscriptions U.S. 1 year, $155; 2 years, $266. Canada $239 (U.S.); other countries, $395. Single copy sales, $5 per issue plus shipping. Reprints Mike Shober, The YGS Group, 800-494-9051, Ext. 100 automotivenews@theygsgroup.com Microfilm ProQuest Information and Learning Co. 800-521-0600 Adding makers In the past year, MWW has signed agreements with supplier Hyundai Mobis and, through MWW’s subsidiary Colortek Inc., with General Motors, Chrysler LLC and Ford Motor Co., Poertner said. MWW delivers accessories for the Kia Sorento SUV and Sportage crossover and the Hyundai Sonata sedan. MWW also has developed spoilers for the Ford Focus and Chrysler Sebring sedans and the Chevrolet Silverado pickup. In Europe, Modelworxx GmbH, MWW’s German subsidiary, supplies BMW AG and Toyota Motor Europe. In February, MWW was awarded a contract worth $7 million to $9 million over the next three to five years to design, manufacture and deliver customized accessory programs for 2009 Toyota models. The contract covers a lip spoiler and bridge spoiler for the Corolla sedan and a rear spoiler for the Matrix hatchback. c PRODUCTION Terry Driscoll, Production Manager tdriscoll@crain.com, 313-446-6062 Larry Williams, Production Supervisor AUTOMOTIVE NEWS EUROPE www.autonewseurope.com Jason Stein, Publisher jstein@craincom.de/+49-8153-907522 Nina Sauer, Sales and Marketing Director nsauer@craincom.de/+49-6992-884646 AUTOMOBILWOCHE www.automobilwoche.de Helmut Kluger, Publisher hkluger@craincom.de/+49-8153-907402 Thomas Heringer Sales and Marketing Director theringer@craincom.de/+49-8153-907404 http://www.autonews.com http://www.actionim.com http://www.actionim.com http://www.webastoshowroom.com http://WWW.AUTONEWS.COM http://www.autonews.com/subscribe.htm http://www.autonewseurope.com http://www.automobilwoche.de http://www.webastoshowroom.com

Table of Contents Feed for the Digital Edition of Automotive News - November 3, 2008

Credit? Come and get it, industry groups say GM's product delays signal dire health Ford sticks with small-car plans Mitsubishi CEO: Let's halt Galant production in U.S. A dealer â and his reputation â on the ballot Help vehicles shed pounds American Axle posts loss UAW hires bailout adviser Ford to spend $200 million to upgrade 2 Ky. plants No off-lease cars? Certified will find others Arlena Sawyers China's stock market plunge has spooked car shoppers Advantage, Ford: Mulally likes owning Ford Credit Supplier execs join innovation panel at congress Quietly, Mini seeks 500 drivers to lease electric car for a year Reynolds bolsters document business Winterkorn: Audi needs to build in U.S. The great revenue drop of 2008 Bidders bet they can rebuild Heard 1 size fits all NADA: Give us tax incentives, dealer loan guarantees Campaigns' climate, energy plans hit economic wall Detroit 3 need and deserve U.S. help now Chrysler needs a buyer, but not GM Dealers pay fair share of taxes Washington hurts, not helps, electrics Compressed natural gas is the best fuel New ads aim to raise Suzuki's low profile Suzuki's new ad strategist: This brand has soul Fuel efficiency is coming â it just takes time Electrics edge closer by 2010 Tougher CAFE standards loom R&d chiefs shift gears for an electric future Japan carmakers lead charge into electrics Buffett backs BYD's sketchy plan for U.S. electric car Q&A: BYD envisions 2010 exports to U.S., Europe Girding the power grid for an electric fleet Hype powers plug-in vehicles Coachbuilders see salvation in electric cars Electric vehicles are charging into Europe Expect stop-start's big start to arrive in 2010 Flexibility will help Honda survive the storm Nardelli: Bailout not perfect â but needed Audi goes high-tech to boost service Acura offers quick service to win business Toyota's fashion fan Picture this Hondaâs N.A. operating profit falls 80.6% in quarter Aug. RV shipments fall 44% VW drops hints about car for new Tenn. plant Mexico sales fall 10.7% in September Honda to boost CR-V, end Civic output in Ohio Ford and GM jockey for steel discounts Dealers Ford Credit seeks to tap $700 billion package GM will end a used-car incentive early Nissan, Mitsubishi, Mazda recast fiscal 2009 forecasts Metaldyne to bondholders: Take 30% or Chap. 11 looms Detroit 3 ties hurt profits of dealer groups GM takeover would eviscerate Chrysler ranks, model lineup Mitsubishi plans electric hauler To match Toyota, Nissan offers 0% loans Sticker, sticker at the mall, what's the cheapest of them all? The Versa Waiting is what it's all about, Alfa Buy Chrysler? GM should sell Buick to SAIC Pickups pumped up by pump price plunge Chrysler hybrids, we hardly new ye Ghosn: Your best partner is a president in your pocket Sonic wins, but Mercedes wants last word

Automotive News - November 3, 2008

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