Automotive News - November 3, 2008 - (Page 23)

INSIGHT NOVEMBER 3, 2008 • 23 Expect stop-start’s big start to arrive in 2010 Wim Oude Weernink woweernink@craincom.de Europe-centric Predicted global production of cars equipped with stop-start in 2010 Europe Asia Total 2.5 million 300,000 2.8 million Forecasters see 2010 as the big year for Europe’s manufacturers of stopstart systems, which turn the engine off when a vehicle stops and restarts it when the driver’s foot leaves the brake. An estimated 2.8 million vehicles with stop-start will be made globally that year. About 2.5 million of those vehicles will be made in Europe and the rest in Asia, according to consultancy IHS Global Insight. That’s up dramatically from last year, when about 54,000 stop-stop-equipped vehicles were made, an estimated 53,350 in Europe. Stop-start maker Valeo SA is looking forward to the surge because it does not make a profit on the system at current volumes. “Today we manufacture 1,000 a month, so it doesn’t make sense. But we knew that,” Valeo CEO Thierry Morin told Automotive News Europe earlier this year. “It will be a profitable business by 2011, when we have the volumes, in particular from PSA.” The French supplier has a contract with PSA/Peugeot-Citroen to equip more than 1 million vehicles with a stop-start system by 2011. Valeo says the contract is worth 700 million euros, or $897.4 million at current exchange rates. Valeo now supplies stop-start for Citroen, Mercedes and Smart vehicles. Valeo’s top stop-start rival is Robert Bosch GmbH, which supplies its system for BMW and Mini vehicles. Bosch, the world’s largest supplier, anticipates that by 2012 half of all new cars sold in western Europe will have stop-start. Source: IHS Global Insight The secondgeneration BlueMotion Golf, with start-stop, is expected to emit only 99 grams per kilometer of CO2 vs. 119g/km without stop-start. Nieuwenhuis, director of the Centre for Automotive Industry Research at Cardiff University in Wales. Andrew Close, a senior technical research analyst at IHS Global Insight’s London office, said simple versions of stop-start cost an automaker $64 to $320. He said systems that include brake regeneration cost about $447. Bosch and Valeo are the two top suppliers of stop-start systems. Global Insight predicts they will remain on top despite competition from Continental AG, Delphi Corp. and Denso Corp. enough fuel savings to compensate for its high price. New stop-start systems operate smoothly and are standard on many models offered in Europe. “It is a minimal requirement in the CO2 reduction battle because it is simple and not expensive,” said Paul To further reduce CO2 in future models, stop-start will be combined with fuel-saving tweaks such as better aerodynamics, longer gear ratios and low-rolling-resistance tires. The result can be substantial. Without stop-start, the BlueMotion version of the Volkswagen Golf emits 119 grams per kilometer of CO2. VW uses the BlueMotion label for versions that have the lowest CO2 in a model line. When it debuts in 2009, the secondgeneration BlueMotion Golf, with start-stop, is expected to emit only 99 grams per kilometer of CO2. If it can reach that target, the Golf’s CO2 emissions will be below those of the Toyota Prius: 104g/km. c MAKE THE MOST OF EVERY OPTIONS SALE WITH ADVENT HEADREST VIDEO SYSTEMS. From where we sit, no car should ever roll off your lot without Advent LCD screens looking back at you. That’s why we created systems to match the most popular vehicles on the market. And it’s why we make sure Advent systems are always easier to install, easier to service—and easier to sell. Advent—from the leaders in mobile video. Available only at new-car dealers. Take this opportunity to call 1-800-645-7750, or go to audiovox.com. North America: 2011 IHS Global Insight forecasts a 2011 launch for stop-start in North America. The driving force behind the planned surge in stop-start demand in Europe is tougher regulations on vehicle emissions that are due in 2012. Bernd Bohr, head of Bosch’s automotive division, says that development of stop-start “is picking up much faster than it would have without the current CO2 discussion.” The European Commission wants automakers to reduce carbon dioxide emissions 17.7 percent to 130 grams per kilometer by 2012 from 158 grams per kilometer last year. For gasolinepowered vehicles, that equates to cutting CO2 to 7.4 ounces per mile from 9.0 ounces per mile. Makers of tires, air conditioners and alternative fuels would be responsible for another 10 grams per kilometer reduction. Depending on the model and driving conditions, the average CO2 reduction offered by stop-start is 8 to 15 percent. That kind of fuel savings is attractive to customers. About a quarter of the participants in a recent Harris Interactive survey said they were “very or extremely likely” to purchase stop-start in their next vehicle. Between May and June, Harris surveyed 19,933 people in the five major markets in Europe: Germany, France, Italy, Spain and the United Kingdom. Not expensive Stop-start is not new. In the early 1980s, versions of the Volkswagen Golf and Fiat Ritmo had stop-start. The technology was dropped because it hurt performance and did not provide 30 Built-in Games • Game Controller • Auxiliary Input • Wireless Headphones © 2008 Audiovox Corporation. Advent is an Audiovox brand. http://www.audiovox.com http://www.audiovox.com

Table of Contents Feed for the Digital Edition of Automotive News - November 3, 2008

Credit? Come and get it, industry groups say GM's product delays signal dire health Ford sticks with small-car plans Mitsubishi CEO: Let's halt Galant production in U.S. A dealer â and his reputation â on the ballot Help vehicles shed pounds American Axle posts loss UAW hires bailout adviser Ford to spend $200 million to upgrade 2 Ky. plants No off-lease cars? Certified will find others Arlena Sawyers China's stock market plunge has spooked car shoppers Advantage, Ford: Mulally likes owning Ford Credit Supplier execs join innovation panel at congress Quietly, Mini seeks 500 drivers to lease electric car for a year Reynolds bolsters document business Winterkorn: Audi needs to build in U.S. The great revenue drop of 2008 Bidders bet they can rebuild Heard 1 size fits all NADA: Give us tax incentives, dealer loan guarantees Campaigns' climate, energy plans hit economic wall Detroit 3 need and deserve U.S. help now Chrysler needs a buyer, but not GM Dealers pay fair share of taxes Washington hurts, not helps, electrics Compressed natural gas is the best fuel New ads aim to raise Suzuki's low profile Suzuki's new ad strategist: This brand has soul Fuel efficiency is coming â it just takes time Electrics edge closer by 2010 Tougher CAFE standards loom R&d chiefs shift gears for an electric future Japan carmakers lead charge into electrics Buffett backs BYD's sketchy plan for U.S. electric car Q&A: BYD envisions 2010 exports to U.S., Europe Girding the power grid for an electric fleet Hype powers plug-in vehicles Coachbuilders see salvation in electric cars Electric vehicles are charging into Europe Expect stop-start's big start to arrive in 2010 Flexibility will help Honda survive the storm Nardelli: Bailout not perfect â but needed Audi goes high-tech to boost service Acura offers quick service to win business Toyota's fashion fan Picture this Hondaâs N.A. operating profit falls 80.6% in quarter Aug. RV shipments fall 44% VW drops hints about car for new Tenn. plant Mexico sales fall 10.7% in September Honda to boost CR-V, end Civic output in Ohio Ford and GM jockey for steel discounts Dealers Ford Credit seeks to tap $700 billion package GM will end a used-car incentive early Nissan, Mitsubishi, Mazda recast fiscal 2009 forecasts Metaldyne to bondholders: Take 30% or Chap. 11 looms Detroit 3 ties hurt profits of dealer groups GM takeover would eviscerate Chrysler ranks, model lineup Mitsubishi plans electric hauler To match Toyota, Nissan offers 0% loans Sticker, sticker at the mall, what's the cheapest of them all? The Versa Waiting is what it's all about, Alfa Buy Chrysler? GM should sell Buick to SAIC Pickups pumped up by pump price plunge Chrysler hybrids, we hardly new ye Ghosn: Your best partner is a president in your pocket Sonic wins, but Mercedes wants last word

Automotive News - November 3, 2008

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