Automotive News - March 24, 2008 - (Page 56)

56 • MARCH 24, 2008 Land Rover ads focus on heritage Mark Rechtin mrechtin@crain.com Customer SUBARU Incentives Cash rebate Finance rate Cash rebate Finance rate Cash rebate Finance rate Cash rebate Finance rate Incentives in this table are a summary of retail programs offered. Programs may vary by region and model. BMW Expires April 30. 2008 models 3 series – 3.9-4.9% Impala, Silverado 2500HD, Silverado 3500HD $1,500 Express, Impala $1,500 Equinox $1,000 Colorado, HHR $0-$500 Aveo, Cobalt – Malibu, Uplander – GMC Envoy $3,000 Sierra 1500, Yukon, Yukon XL $1,500-$2,000 Savana, Sierra 2500HD, Sierra 3500HD $1,500 Acadia, Canyon $0-$500 Hummer H2, H3 $2,000 Pontiac Grand Prix $2,000 G6 $1,500 Vibe $1,250 Torrent $1,000 G5, Solstice – G8 – Saab 9-3 $2,500 9-5, 9-7X – Saturn Vue (excl. hybrid) $1,500 Aura $1,000-$1,500 Outlook $500 Sky – 2007 models Buick Rainier, Rendezvous $3,000 Lucerne $2,500 LaCrosse, Terraza $2,000 Cadillac DTS $5,000 CTS, CTS-V, STS, STS-V $1,000-$4,000 SRX $3,500 Escalade, Escalade ESV, Escalade EXT, XLR, XLR-V – Chevrolet Silverado 1500 Classic, Silverado 1500 SS Classic, Silverado 1500HD Classic, Silverado 2500HD Classic, Silverado 3500 Classic $5,000 Avalanche, Suburban, Tahoe $3,750 Silverado 2500HD, Silverado 3500HD $2,500-$3,500 Silverado 1500, TrailBlazer $2,000-$3,000 Impala, Monte Carlo, Express, Equinox, HHR $2,000-$2,500 Colorado, Uplander $500-$2,000 Cobalt $1,750 Aveo, Malibu, Malibu Maxx $1,250 Express cargo – GMC Sierra 1500 Classic, Sierra 1500HD Classic, Sierra 2500HD Classic, Sierra 3500 Classic $5,000 Yukon, Yukon XL $3,750 Savana, Sierra 2500HD, Sierra 3500HD $2,500-$3,500 Envoy, Sierra 1500 $2,000-$3,000 Canyon $500-$2,000 Acadia $500 Savanna cargo – Hummer H2 $6,500 H3 $3,500 Pontiac G6, Torrent $2,500 Grand Prix $2,000 G5, Vibe $1,750 Solstice – Saab 9-7X $5,500 9-3, 9-5 $4,000-$5,500 Saturn Vue (incl. hybrid) $2,750 Ion (incl. Red Line) $2,000 Aura (excl. Green Line), Relay $2,000 Outlook $1,500 Aura Green Line, Sky – KIA 0-6.9% 2.9-5.9% 0.9-4.9% 2.9-5.9% 2.9-6.9% 5.9-7.9% 2.9-5.9% 0-6.9% 1.9-6.9% 2.9-7.9% 0-6.9% 2.9-5.9% 0-4.9% 4.9-6.9% 2.9-5.9% 2.9-5.9% 5.9-7.9% 2.9-5.9% 5.9-7.9% 1.9-7.9% 0-4.9% 5.9-7.9% 2.9-5.9% 0% 0-1.9% 0-1.9% 0% 0% 0-1.9% 0-1.9% CHRYSLER LLC Expires March 31. In lieu of rebates, cut-rate financing is available. 2009 models Dodge Journey $1,000 – 2008 models Chrysler 300C, Aspen $3,000 0-4.9% PT Cruiser (excl. convertible) $1,500-$3,000 0-8.9% Pacifica $2,000-$2,500 0-1.9% Sebring $500-$2,500 0-8.9% 300 (excl. SRT8 and C) $2,000 0-4.9% PT Cruiser convertible $1,000 0-8.9% Dodge Ram 1500 $5,000 0-1.9% Ram 2500/3500 $4,500 0-1.9% Durango $3,000 0-1.9% Charger, Dakota, Magnum $2,000-$3,000 0-4.9% Grand Caravan $1,500 0-4.9% Avenger, Caliber $1,000 0-8.9% Nitro $750 0-8.9% Jeep Commander $3,500 0-1.9% Grand Cherokee $1,500-$3,500 0-8.9% Liberty $1,500 0-8.9% Compass, Patriot $500 0-8.9% Wrangler – 0-9.9% 2007 models Chrysler 300C, Aspen $5,000-$5,500 0% Pacifica $4,500-$5,000 0% 300 (excl.300C), Sebring $3,750-$4,000 0% Dodge Ram 1500 $6,000-$7,000 0% Ram 2500/3500 $5,500-$6,250 0% Dakota, Durango $0-$6,000 0% Magnum $1,500-$4,500 0% Nitro $2,500-$3,250 0% Jeep Commander $5,500-$6,500 0% Grand Cherokee $5,500-$6,000 0% Compass $0-$4,750 0% FORD MOTOR CO. Expires March 31. In lieu of rebates, cut-rate financing is available. 2008 models Ford Explorer $3,000-$4,500 0-5.9% Expedition, Expedition EL, F-150, F-Super Duty $2,500-$4,000 0-6.9% Explorer Sport Trac $2,000-$4,000 0-6.9% Ranger $2,500-$3,000 0-6.9% Escape, Fusion $1,000-$3,000 0-6.9% $1,000-$2,000 1.9-6.9% Mustang Focus $500-$2,000 0.9-7.9% Taurus $0-$2,000 0.9-6.9% Econoline, Edge $1,000-$1,500 1.9-7.9% Taurus X $0-$1,500 1.9-7.9% Escape Hybrid – 4.9-8.9% Lincoln Town Car $5,000 0.9-4.9% Mark LT $3,000-$4,500 0-3.9% Navigator $1,500-$3,500 1.9-7.9% MKZ $1,500-$2,000 0.9-6.9% MKX $500-$1,500 0.9-6.9% Mercury Grand Marquis $5,500-$6,500 0-3.9% Mountaineer $2,500-$4,000 0-4.9% Mariner, Milan, Sable $0-$2,500 0-5.9% Mariner Hybrid – 4.9-8.9% 2007 models Ford F-150 (incl. Harley) $3,000-$5,500 0-5.9% Explorer $4,000-$4,500 0-1.9% Expedition, Expedition EL, Explorer Sport Trac $3,500 0-1.9% Focus $2,000-$3,500 0-3.9% Fusion $1,500-$3,500 0-5.9% Mustang $2,000-$3,000 0-2.9% Edge $1,500-$3,000 0-4.9% Econoline $2,500 0-2.9% Lincoln Navigator $6,500-$7,500 0-1.9% Mark LT $5,000-$6,500 0-1.9% MKZ $1,500-$2,500 0-3.9% MKX $2,000 0-1.9% Mercury Mountaineer $3,500-$5,000 0-1.9% Milan $1,500-$3,500 0-3.9% NEW YORK — Land Rover is scrapping its current advertising campaign for a new one that celebrates 60 years of building SUVs and proclaims the brand as “The Choice of Experts.” The campaign, which starts in April, will show current Land Rovers interspersed with historical footage of vehicles being used in severe conditions such as natural disasters. The British 4x4 brand was once the vehicle of choice for NATO, the United Nations, the Red Cross and other humanitarian aid organizations. Recent ads showed Land Rovers being driven through Tokyo gridlock and compared driving them to tango dancing or parachuting into a cave. Awareness of Land Rover is at an all-time high, said Finbar McFall, Land Rover’s vice president of marketing. But he said not many people understand the history of the brand. The campaign will appear in print and on TV and billboards. The print and billboard ads will have tag lines such as “The official vehicle of very official things” and “Beautiful in ugly situations.” Some billboards will be mounted at an extreme tilt to emphasize Land Rover’s climbing prowess. A viral campaign features red tape wrapped around buildings, 2 feet above the ground. The tag line: “Whenever you are standing in something this deep, you need a Land Rover.” “The creative ideas were already there,” McFall said. “We didn’t need to create them.” The brand campaign will replace national and regional advertising for the LR2 and LR3 vehicles, said Chris Marchand, head of marketing and sales for Land Rover North America. Combining the vehicles in one campaign will cut through the clutter, he said. The campaign also is a quiet dig at newcomers to the luxury SUV world. “Not to be disingenuous,” said Marchand, “but the Mercedes ML350 heritage goes all the way back to the mid-’90s. We go back 60 years.”c Expires March 31. In lieu of rebates, cut-rate financing is available. 2008 models Sorento $0-$1,750 0-3.9% Sedona $500-$1,500 5.75-6.75% Optima, Spectra, Sportage $0-$1,500 0-3.9% Amanti $1,000 5.75-6.75% Rio $500 – Rondo $500 5.75-6.75% 2007 models Sedona, Sorento $1,500-$3,500 0-3.9% Spectra $2,000-$3,000 0-2.9% Rondo, Amanti $2,500-$3,000 2.75-3.75% Optima, Sportage $0-$3,000 0-3.9% Rio $1,000 – LAND ROVER Expires March 31. 2008 models LR2, LR3 – 4.9-5.9% 4Runner $0-$2,000 Corolla, Matrix, Tacoma $0-$1,500 Avalon $0-$1,000 Camry (incl. Hybrid), Yaris, Camry Solara $0-$1,000 FJ Cruiser $0-$1,000 Highlander – 2007 models Scion tC – Toyota Tundra $0-$5,000 Sequoia $0-$4,000 Land Cruiser $0-$3,000 4Runner $0-$3,000 Yaris, RAV4, Prius, Matrix, FJ Cruiser, Corolla, Camry Solara, Avalon, Highlander (incl. Hybrid) $0-$2,000 Sienna, Tacoma $0-$2,000 Camry (incl. Hybrid) $0-$2,000 0-4.9% 0-4.9% 0-5.9% 2.9-4.9% – 2.9-4.9% 5.99-7.49% 0% 0-1.9% – 0-3.9% – 0-4.9% 1.9-2.9% VW GROUP OF AMERICA VW expires April 30. Audi expires May 2. 2008 models Audi A3, A4, RS4, S4 – 2.9% Volkswagen Touareg 2, GLI, GTI, Jetta, New Beetle, Rabbit, Eos, R32 – 2.9-4.9% Passat – 2.9-5.9% MAZDA Expires March 31. In lieu of rebates, cut-rate financing is available. 2008 models Tribute $2,000-$2,250 1.9-5.9% B series, RX-8 $2,000 – Mazda6 $0-$2,000 1.9-5.9% CX-7, CX-9, Mazda3 – 1.9-3.9% Mazda5, Tribute Hybrid – 1.9-5.9% 2007 models MazdaSpeed6 $4,000 0-5.9% Mazda6, RX-8 $3,000-$4,000 0-5.9% B series $3,000 – Mazda3, Mazda5 – 0-5.9% CX-7, CX-9 – 0.9% Dealer Incentives Incentives in this table are a summary of dealer programs offered. Programs may vary by region and model. BMW Expires April 30. 2008 models 7 series, M, Z4 2007 models Z4, M $5,500-$7,500 $2,500-$5,000 MERCEDES-BENZ Expires March 31. 2008 models R class CLS class, CLK class, SLK class S class E class, M class – 0.9% – 0.9-3.9% – 2.9% – 2.9-3.9% CHRYSLER LLC Expires March 31. 2007 models Chrysler 300, Aspen, Pacifica, Town & Country PT Cruiser, Sebring Dodge Ram 1500 Ram 2500/3500, Durango Grand Caravan, Dakota Caravan, Charger, Magnum Caliber, Nitro Jeep Commander Grand Cherokee, Liberty Compass, Patriot 0% 0-1.9% 0-1.9% 0-1.9% 0-1.9% 0-1.9% 0-1.9% 0-1.9% 0-1.9% MITSUBISHI Expires March 31. In lieu of rebates, cut-rate financing is available. 2009 models Galant – 0-5.9% Lancer – 3.9-5.9% 2008 models Raider $4,000 – Endeavor $3,500 3.9-5.9% Galant $3,000 0-2.9% Eclipse $1,500 0-2.9% Eclipse Spyder, Lancer $1,000 3.9-5.9% Outlander 3.9-5.9% 2007 models Raider $4,500 1.9-4.9% Endeavor $4,000 1.9-4.9% Galant $3,500 1.9-4.9% Eclipse $2,500 1.9-4.9% Eclipse Spyder $2,000 1.9-4.9% Outlander $1,500 1.9-4.9% $4,000-$5,500 $0-$4,000 $6,000-$7,000 $0-$6,000 $5,000 $1,500-$4,500 $0-$3,250 $0-$6,500 $2,000-$6,000 $0-$4,750 AMERICAN HONDA MOTOR CO. Expires April 30. 2008 models Acura RL, TL $500-$2,500 0% 0-1.9% 0-1.9% 0-1.9% 0-1.9% 0-1.9% 0-1.9% 0-2.9% 0-2.9% 0-1.9% 0-1.9% 0-1.9% 0-1.9% 0-4.9% 0-6.9% 0% 0% 0-1.9% 5.9-7.9% 0-1.9% LAND ROVER Expires March 31. 2008 models LR2 2007 models LR3, Range Rover Range Rover Sport $4,000-$6,000 $4,000 $3,000 NISSAN NORTH AMERICA Expires March 31. In lieu of rebates, cut-rate financing is available. 2008 models Infiniti FX35, FX45, G35, G37, QX56, M35, M45 – 1.9-2.9% Nissan Titan $5,000 0.9-1.9% Armada $4,500 1.9-2.9% Pathfinder $2,250-$3,250 1.9-4.9% Frontier, Maxima, Xterra $1,750-$2,500 0-3.9% Quest $2,000 1.9-4.9% Altima, Sentra, Versa $750-$1,250 1.9-3.9% 2007 models Nissan Frontier, Xterra $2,500-$2,750 0.9% Murano $2,000 1.9-4.9% Altima (incl. Hybrid) $1,500 1.9-2.9% MAZDA Expires March 31. 2007 models Mazda3, Mazda5, MX-5 Miata $500-$1,500 Chrysler offers spif http://Edmunds.com

Table of Contents Feed for the Digital Edition of Automotive News - March 24, 2008

Ford lists 6 to succeed Mulally GM pushes luxury superstores Industry straps in for rough ride Bob Irvin is a worthy addition to Hall of Fame Debate at Scion: How to grow Ford moves executives in Asia to new jobs CEO of lanelogic: We're still here Kia's N.Y. duo Chrysler's exec trio: Reports of friction mostly fiction Where others see gloom, Honda chief sees boom in U.S. Fukui: Nickel battery is best bet for hybrid Beijing conference explores key issues in China market Planworks keeps its role as buyer for GM ads Lincoln: MKS will make up for brand's slow start in '08 Deal's no big deal: Styling top reason to buy GM Penske's Smart start: He'd like 15,000 more Dodge's pitch for Challenger: A halo that you can afford Chrysler plans 'We listen' ads You go, Bob With zest, activist Ditlow remains on lemon patrol Autos did the job after 9/11; don't bet on that now Chinese cars? Dealer beware Solar power is the only answer Where will we get power for the Volt? Want higher CAFE? First, do this In N. California, hybrids are hot Detroit 3 can learn from the Marlboro Man The Prius is a phenomenon Wait 3 years, then judge Ford How many Jeeps will India buy? Lithia looks into improper sales reports at dealerships AutoNation's lead shrinks as largest U.S. dealer group Honda ad agency creates unit to build Acura brand Study: Consistent theme in auto ads builds viewer recall Big-truck sales continue slide in Feb. -- off 27.1% MazdaSpeed revs up racing accessory sales Calif. company eyes electric charging stations for Volt, Vue Indictment: Bribe scheme cost GM $83.3 million The greening of Toyota dealerships 6 more finalists in race for PACE recognition Tenneco expands Japanese work, seeks more Bosch buys diagnostic equipment firm in China JV will design vehicle platforms Citation moves headquarters NxtGen tests emissions system VW stake may help Porsche on fuel economy rules Chrysler's Project Genesis wins over Ore. dealer Germany, new EU members send up European sales Saturn will choose store system soon VW thinks modular for flexibility at auto plants Automakers eager as axles turn high-tech Talking drivetrains with American Axle Dollar halts U.S. retail sales of Audi Q7 hybrid Hyundai: Genesis Coupe offers more go for dough Maxima's target: Luxury Euro makes Pontiac adds 3 sporty variants Outsider Elmer Johnson shook up GM Importer Yanase was Hall of Fame member Obituaries Redesigned TSX has many Acura firsts Dealers Certified sales up 7.5% in Feb.; Audi leads the way eBay's new Web site has new look, more features Big pickups and SUVs lead plunge in used-vehicle prices Ex-Reynolds CEO O'Neill joins J.D. Power Auto Hall of Fame will induct 8 Liberatore looks beyond Daimler Molina gets the top job at GMAC F&I pioneer Pat Ryan to retire from Aon Study: Hydrogen research worth the cost Gulf States trial halted As yuan rises, so do prices of Chinese parts Personnel exec Laymon: Ford still seeking outside talent GE gives supplier credit Dana CEO wants Asian growth Tesla launches production Todt steps down as Ferrari CEO Union pursues Toyota effort Chrysler offers spiffs for military Land Rover ads focus on heritage Mark Rechtin Fresh heir: To turn green, must BMW create brand? GM ponders mini-muscle Camaro New Ford ads coming in April With a spiffier image, Lincoln would rock abroad Rival says Nardelli's OK Ford hails its cab, but mpg is an issue

Automotive News - March 24, 2008

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