Automotive News - November 17, 2008 - (Page 36) 36 • NOVEMBER 17, 2008 Customer Incentives SUBARU , Incentives in this table are a summary of retail programs offered. Programs may vary by region and model. Cash rebate Finance rate Cash rebate Finance rate Cash rebate Finance rate Cash rebate Finance rate SOCIAL 3.9% 0% 0-1.9% 0-2.9% 0-3.9% 1.9% 0% 0.9% – 0% 2008 models Audi A3, A4, A6, A8, Q7, RS4, S4, S6, S8, TT – 0.9-2.9% R8 – 7.44% Volkswagen GTI, New Beetle convertible, Passat, Touareg 2 – 0% Eos, GLI, Jetta, New Beetle sedan, Rabbit, R32 – 0-2.9% BMW Expires Dec. 31. 2009 models 3 series, 5 series, 6 series, X5 M3, M5, M6, X3 2008 models 1 series, 3 series, 5 series, 6 series, M3, M5, M6, X3, X5 7 series, Z4, Z4 M – 0.9-1.9% – 3.9% – – 0.9% 2.9% CHRYSLER LLC Expires Dec. 1. In lieu of rebates, cut-rate financing is available. 2009 models Chrysler 300 $500-$2,500 4.9-7.9% Aspen $500-$1,500 6.9-7.9% Sebring, Town & Country $500-$1,000 0-7.9% PT Cruiser $500 0-7.9% Dodge Charger $500-$2,500 6.9-7.9% Ram 2500/3500 $2,000 6.9-7.9% Durango, Journey $1,000-$2,000 6.9-7.9% Avenger, Caliber, Ram 1500 $500-$1,500 0-7.9% Grand Caravan $750-$1,000 6.9-7.9% Dakota, Nitro $750 4.9-7.9% Jeep Commander, Grand Cherokee, $1,000-$1,500 4.9% Compass, Liberty, Patriot $500-$1,000 0-7.9% Wrangler $0-$1,000 6.9-7.9% 2008 models Chrysler 300C $5,500-$6,000 0-7.9% 300 (excl. SRT8 and C) $2,750-$5,000 0-7.9% Aspen, Sebring $1,000-$5,000 0-7.9% PT Cruiser (excl. convertible) $0-$4,000 0-7.9% Town & Country $2,500-$3,500 0-7.9% Pacifica $2,000-$3,500 0-7.9% PT Cruiser convertible $1,000 0-7.9% Dodge Ram 1500 $4,500-$5,000 0-7.9% Magnum $2,000-$5,000 0-7.9% Charger, Durango $2,000-$4,500 0-7.9% Ram 2500/3500 $4,500 0-7.9% Dakota $2,000-$4,000 0-7.9% Grand Caravan $2,500-$3,500 0-7.9% Avenger $2,000-$3,000 0-7.9% Caliber, Nitro $1,000-$2,500 0-7.9% Jeep Grand Cherokee $2,500-$5,500 0-7.9% Commander $2,500-$4,500 0-7.9% Liberty, Patriot $2,000-$2,500 0-7.9% Wrangler $1,500-$2,000 0-7.9% Compass $750-$2,000 0-7.9% FORD MOTOR CO. Expires Nov. 18. In lieu of rebates, cut-rate financing is available. 2009 models Ford Fusion $2,000-$3,500 0-4.9% Explorer, Flex $2,500-$3,000 0-4.9% F-250 Super Duty, F-350 Super Duty $2,500 1.9-5.9% Escape, Focus $1,000-$2,500 0-8.9% Taurus, Taurus X $2,000 2.9-6.9% Explorer Sport Trac, Mustang $1,500 0-6.9% Econoline $1,000 2.9-6.9% F-150 – 4.9-8.9% Lincoln Navigator $5,000 1.9-5.9% MKZ, Town Car $2,500-$4,000 0-8.9% MKS – 0.9-4.9% Mercury Grand Marquis $5,000-$5,500 1.9-5.9% Milan $2,500-$3,500 0-4.9% Mariner, Mountaineer $1,500-$3,000 0-5.9% Sable $2,000 2.9-6.9% 2008 models Ford F-250 Super Duty, F-350 Super Duty $5,500-$8,000 0-3.9% F-150 $5,000-$7,500 0-4.9% Expedition, Expedition EL Explorer $4,500-$5,000 0-1.9% Edge, Mustang $3,000-$5,000 0-4.9% Fusion, Taurus $2,500-$4,000 0-3.9% Explorer Sport Trac $4,000 0-1.9% Escape, Taurus X $2,000-$4,000 0-3.9% Econoline, Ranger $2,000-$3,000 0-1.9% Focus $1,500-$2,500 0-7.9% Escape Hybrid – 4.9-8.9% Lincoln Mark LT $8,500-$9,500 0-1.9% Navigator $7,000-$8,000 0-1.9% Town Car $6,000-$7,000 0-6.9% MKX, MKZ $3,500-$5,000 0-1.9% Mercury Grand Marquis $6,500-$7,000 0-1.9% Mountaineer $5,000-$6,000 0-1.9% Mariner, Milan, Sable $2,500-$4,000 0-3.9% Mariner Hybrid – 4.9-8.9% Acadia $750 Sierra 2500HD, Sierra 3500HD $500 Hummer H3 $5,500 H2, H2 SUT $2,500 H3T $1,500 Pontiac G6 $1,000-$2,000 G5, G8 $1,500 Torrent $1,000 Solstice, Vibe $500 Saab 9-3, 9-5, 9-7X $2,000 Saturn Aura $1,000-$2,000 Vue $1,500 Outlook $750 Sky $500 2008 models Buick Lucerne $3,750 Enclave $2,750 LaCrosse $2,250 Cadillac Escalade $6,750 DTS, STS, STS-V $6,000 XLR, XLR-V $4,250 SRX $4,000 CTS $2,250 Chevrolet Silverado 2500HD, Silverado 3500HD, Suburban $6,000 Silverado 1500 $4,000-$5,500 TrailBlazer $5,250 Avalanche, Tahoe $5,000 Equinox, Impala $2,250 Malibu $1,250-$2,250 Express $2,000 Express cargo $1,500-$2,000 Colorado $500-$2,000 Cobalt $1,500 Uplander $1,250 HHR $1,000 Aveo, Malibu Hybrid $500 GMC Sierra 2500HD, Sierra 3500HD, Yukon XL $6,000 Sierra 1500 $4,000-$5,500 Envoy $5,250 Yukon $5,000 Acadia $2,750 Savana cargo $1,500-$2,500 Canyon $500-$2,000 Savana $2,000 Hummer H2, H2 SUT $5,750 H3 $4,250 Pontiac Grand Prix $2,500 G6 $1,250-$2,250 Torrent $2,250 G8 $2,000 G5, Solstice $1,500 Vibe $1,000 Saab 9-7X $7,250 9-5 $5,250 9-3 $4,750 Saturn Outlook $2,750 Aura $1,250-$2,250 Sky $1,500 Vue $1,000-$1,500 Astra $1,000 Aura Hybrid $500 – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – Tribute Mazda5 CX-9 CX-7 Mazda3, Mazda6 2008 models RX-8 Mazda6 Tribute B series CX-7, CX-9 $1,500 – – – – $3,500 $2,750 $2,000-$2,500 $3,000 – Auto marketers join online networks continued from Page 4 VOLVO Expires Jan. 5. 2008 models XC90, S80 – 0.9-3.9% MERCEDES-BENZ Expires Dec. 1. 2009 models R class C class, CLK class, E class, M class 2008 models CLK class, CLS class, E class, M class – 2.9% – 2.9-3.9% – 3.9% Dealer Incentives Incentives in this table are a summary of dealer programs offered. Programs may vary by region and model. MITSUBISHI Expires Dec. 1. In lieu of rebates, cut-rate financing is available. 2009 models Raider $3,000 – Galant $2,000 0-2.9% Eclipse $1,000 3.9-5.9% Eclipse Spyder, Lancer – 3.9-6.9% Outlander – 0-6.9% 2008 models Endeavor, Raider $4,000-$5,000 0% Eclipse, Galant $2,500-$3,000 0-2.9% Eclipse Spyder, Outlander $2,000 0-4.9% Lancer $0-$1,000 1.9-4.9% Lancer Evolution – 0-5.9% CHRYSLER LLC Expires Dec. 1. 2009 models Chrysler 300 Dodge Ram 1500 Charger Avenger, Caliber, Durango, Journey Jeep Commander, Grand Cherokee 2008 models Chrysler PT Cruiser Aspen Pacifica Town & Country 300, Crossfire, Sebring Dodge Ram 2500/3500 Ram 1500 Durango, Magnum Dakota Caliber, Grand Caravan Avenger, Charger, Nitro Jeep Grand Cherokee Commander Compass, Liberty, Patriot, Wrangler $0-$500 $1,000 $0-$1,000 $0-$500 $0-$500 $400-$4,000 $400-$2,000 $400-$1,000 $400-$500 $400 $400-$4,000 $400-$3,750 $400-$2,000 $400-$1,000 $400-$500 $400 $400-$3,000 $400-$2,000 $400 NISSAN NORTH AMERICA Expires Dec. 1. In lieu of rebates, cut-rate financing is available. 2009 models Infiniti G37 – 3.9-4.9% Nissan Titan $4,500 0.9% Armada $4,500 0.9-2.9% Xterra $2,000 1.9-3.9% Quest $1,500 3.9-4.9% Frontier $750-$1,250 3.9% Pathfinder, Sentra $1,000 0-4.9% Altima (excl. Hybrid), Versa $750 0-4.9% Altima Hybrid $500 3.9-4.9% Murano, Rogue – 0-4.9% 2008 models Infiniti G35, G37, M35, M45, FX35, FX45, EX35, Q56 – 0.9% Nissan Titan $5,500 0-0.9% Armada $5,000 0% Xterra $3,000 0.9-1.9% Quest $2,500 2.9% Pathfinder $2,500 0.9% Frontier $1,750-$2,500 1.9-2.9% Altima $750-$1,750 0-3.9% Sentra $1,500 0-1.9% Versa $1,000 0-2.9% Altima Hybrid $1,000 3.9% Rogue $750 0-3.9% marketing manager. Last month, Scion launched a promotion on Kongregate, a social network for video game developers and players. Users can modify a basic video game Scion has posted on the site. Visitors will vote for their favorite version. Scion uses social networks primarily to “provide entertainment value” to users rather than generate traffic for its own Web site, Si says. “We’re not touting our cars,” he says. “We do things to get exposure to our brand and positive awareness of it.” Jim Farley, Ford Motor Co.’s group vice president of marketing and communications, says companies such as his have not “really leveraged the opportunity” provided by social networking sites. “It will be one of the most fundamental parts of our digital strategy going forward,” he says. The marketing challenge, Farley says, is to provide content that will engage, rather than distract or annoy, users of networking sites. “People come there for a very specific reason,” he says. “They don’t want to be interrupted.” AMERICA HONDA MOTOR CO. Expires Dec. 1. 2008 models Acura MDX TL Honda Odyssey, Ridgeline Element Accord $4,000 $3,500 $3,500 $1,500 $500 Ad push-back But auto ads on social networks inevitably face user resistance, says Jon Schulz, a senior vice president at Specific Media, an online ad network in suburban Los Angeles. “Compared to other forms of advertising, social media do not drive the online behavior that leads to vehicle purchases,” says Schulz, who directed digital and direct marketing for Ford Motor before he left the company in May. “You get a lot of eyeballs” at social networks, Schulz says. “But advertising is generally not well-received. The communities were launched without advertising. (Users) don’t view it as a transactional space. It is a social space.” Another potential drawback, Schulz says, is that marketers can’t control other content on social networks. An ad or other posting by an automaker may share a page with risque images or user criticism of the company, he says. “That is clearly a risk,” Schulz says. “Is it worth it?” Chrysler’s Sullivan says the company monitors discussion of its brands on social sites. Some comments about its vehicles, he concedes, are “less than flattering.” Chrysler officials will correct inaccurate information on social networks, Sullivan says, identifying themselves to users. But often, he adds, they don’t have to. “The first time a brand manager saw that, he marched into my office and said, ‘We have to fix that,’ ” Sullivan says. “I said, ‘Let’s wait.’ Within five minutes, there were 20 posts telling the person: ‘That is not fair. That is not very Jeep of you.’ We didn’t have to do a thing.” Meanwhile, GM’s LaNeve is getting firsthand experience with online networking. “I just registered on Facebook,” he says. “I didn’t put a picture. I didn’t do anything. But now I get messages every day. All these people want to be my friends.”c MERCEDES-BENZ Expires Dec. 1. 2008 models CL class $10,000-$20,000 CLK class $0-$13,000 E class, G class, S class $0-$10,000 R class $7,000-$9,000 CLS class, GL class, M class $0-$8,000 SLK class $6,000 C class $2,000-$3,500 AMERICAN HONDA MOTOR CO. Expires Dec. 1. 2009 models Acura RDX Honda Accord, Civic, CR-V, Odyssey, Pilot 2008 models Acura MDX, RDX, TL Honda Acc http://www.Edmunds.com
Table of Contents Feed for the Digital Edition of Automotive News - November 17, 2008 Automotive News - November 17, 2008 Automotive News - November 17, 2008 - (Page Intro) Automotive News - November 17, 2008 - (Page BB1) Automotive News - November 17, 2008 - (Page BB2) Automotive News - November 17, 2008 - (Page 1) Automotive News - November 17, 2008 - (Page 2) Automotive News - November 17, 2008 - (Page 3) Automotive News - November 17, 2008 - (Page 4) Automotive News - November 17, 2008 - (Page 5) Automotive News - November 17, 2008 - (Page 6) Automotive News - November 17, 2008 - (Page 7) Automotive News - November 17, 2008 - (Page 8) Automotive News - November 17, 2008 - (Page 9) Automotive News - November 17, 2008 - (Page 10) Automotive News - November 17, 2008 - (Page 11) Automotive News - November 17, 2008 - (Page 12) Automotive News - November 17, 2008 - (Page 13) Automotive News - November 17, 2008 - (Page 14) Automotive News - November 17, 2008 - (Page 14a) Automotive News - November 17, 2008 - (Page 14b) Automotive News - November 17, 2008 - (Page 15) Automotive News - November 17, 2008 - (Page 16) Automotive News - November 17, 2008 - (Page 17) Automotive News - November 17, 2008 - (Page 18) Automotive News - November 17, 2008 - (Page 19) Automotive News - November 17, 2008 - (Page 20) Automotive News - November 17, 2008 - (Page 21) Automotive News - November 17, 2008 - (Page 22) Automotive News - November 17, 2008 - (Page 23) Automotive News - November 17, 2008 - (Page 24) Automotive News - November 17, 2008 - (Page 25) Automotive News - November 17, 2008 - (Page 26) Automotive News - November 17, 2008 - (Page 26a) Automotive News - November 17, 2008 - (Page 26b) Automotive News - November 17, 2008 - (Page 27) Automotive News - November 17, 2008 - (Page 28) Automotive News - November 17, 2008 - (Page 29) Automotive News - November 17, 2008 - (Page 30) Automotive News - November 17, 2008 - (Page 31) Automotive News - November 17, 2008 - (Page 32) Automotive News - November 17, 2008 - (Page 33) Automotive News - November 17, 2008 - (Page 34) Automotive News - November 17, 2008 - (Page 35) Automotive News - November 17, 2008 - (Page 36) Automotive News - November 17, 2008 - (Page 37) Automotive News - November 17, 2008 - (Page 38) Automotive News - November 17, 2008 - (Page 39) Automotive News - November 17, 2008 - (Page 40)
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