Automotive News Europe - December 2013 V2 - (Page 2)
AUTOMOTIVE NEWS EUROPE
COVER STORY
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Honda and Castrol announce
a new Cooperation Agreement
Honda Motor Europe has entered into a three-year cooperation agreement
with Castrol as its recommended lubricants supplier for cars in Europe, with
the ultimate aim of reducing emissions and improving fuel economy in line
with Honda's philosophy and customer demand.
T
he Honda-Castrol cooperation is
one born from common objectives:
maximising performance and fuel economy.
Honda strives to deliver high-efficiency
products
equipped
with
advanced
technologies that reduce fuel consumption
and CO2 emissions without compromising
driving performance. The relationship
with Castrol, one of the world's leading
innovators of lubricant technology, will
help Honda meet its targets of optimum
performance and efficiency.
"Honda shares with Castrol the pursuit
of increased performance and greater
efficiency through technical excellence
and innovation, and we are certain that
this cooperation agreement will prove
highly beneficial to our customers,"
comments Koji Arai, Director of Customer
Division, Honda Motor Europe Ltd.
Modern engines have to extract higher
levels of performance relative to their more
compact dimensions, placing significantly
greater demands on the lubricant that
is used. Manufacturers and consumers
are turning to oil suppliers to ensure that
the most modern and innovative engine
designs are protected by appropriately
advanced, high performance lubricants.
Castrol pioneers new ways to improve the
efficiency and performance of engines, and
the development of low-viscosity oils, which
have been co-engineered with Honda, will
be key to helping Honda achieve impressive
fuel economy and performance. However,
low-viscosity presents a challenge to
lubricant manufacturers. Low-viscosity oils
allow greater fuel efficiency, but could be
too thin to provide adequate protection for
older engines. Conversely, higher-viscosity
oils offer better all-round protection but at
the expense of fuel efficiency - and they
may not be suitable in a modern engine.
The three-year cooperation agreement
brings with it a new range of co-branded
products, Castrol EDGE Professional H, and
genuine oils for use in all current Honda
engines - gasoline, hybrid and diesel,
including the all-new 1.6-litre i-DTEC diesel
engine.
"Honda and Castrol are launching a new
range of low-viscosity lubricants, Castrol
EDGE Professional H, for Honda engines
to maximise performance, protection
and efficiency," says Dr Angela Keeney,
Technology Manager, Castrol Automotive
Lubricants - Europe & Africa. "We are
pleased that Castrol has passed Honda's
unique test requirements."
The new 1.6-litre i-DTEC diesel engine is
the first engine from Honda's new Earth
Dreams Technology series to be launched
in Europe. The Earth Dreams Technology
engine series seeks to deliver excellent
performance and environmental values.
For further Castrol media information please contact:
Tom Richards +44(0)1622 766515 - tom.richards@pfpr.com
DECEMBER 2013
"The key focus of our Earth Dreams
Technology philosophy is to balance
environmental efficiency with the
dynamic performance expected of a
Honda," says Suehiro Hasshi, Project
Leader for the Civic 1.6-litre i-DTEC.
"Our motivation has been to make
many small detail improvements that,
together, make a major difference."
The key target for Honda's development
engineers was to reduce the mechanical
friction of the 1.6-litre i-DTEC engine to
the level equivalent of a petrol engine.
At 1,500rpm, the new engine has around
40 per cent less mechanical friction than
Honda's 2.2-litre i-DTEC engine, resulting
in lower emissions and improved fuel
efficiency. It also improves the engine's
response, making the car more fun to drive.
Using the right low-viscosity oil is core to
this achievement, allowing the engine to
turn over more easily and the oil to circulate
throughout the engine more easily.
Castrol EDGE Professional H and Honda genuine
oil are the only oil ranges recommended by
Honda Motor Europe and are available through
Honda's car dealer network.
Rod Alderson +44(0)7771 840722 - rod.alderson@uk.bp.com
www.autonewseurope.com
11
Table of Contents for the Digital Edition of Automotive News Europe - December 2013 V2
Automotive News Europe - December 2013 V2
Automotive News Europe - December 2013 V2 - (Page 1)
Automotive News Europe - December 2013 V2 - (Page 2)
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