What about the auto industry surprises you? I am amazed at how low the customer ranks during conversations. Even though it is the driving force behind what we all do, it is easy to let all the issues in your inbox take over. Instead we need to remain focused on customer satisfaction. Nissan has driven a much stronger brand value over the last few years in Europe because it is putting the customer first. What is the best advice you have ever received? Be true to myself. This advice came from my wife and was recently repeated by Nissan Europe's former chairman, Paul Willcox. What advice would you give to a person considering a career in the auto industry? You have to understand that the automotive industry is going through the biggest and most exciting change in its history. The future is going to be different and adaptability will be key. Smart actions will drive incredible opportunities. It is about asking: How do we create value for customers in a world that needs rapid solutions to global challenges? It is a question we should try and answer every day. What job do you really want to have in the future? I want to create a new job because the industry keeps changing. I wonder if marketing directors or product managers will be needed in a world that is going digital. I would love to help drive customer desire by providing an increasing number of great innovative and integrated services such as the advantages of connected, electric, and shared products. It is a big change from today but it is the future. What do you do to relax? I like running with my dogs. I also like to play golf when I can and spend time with my kids assembling Lego. What is your pet peeve? I don't like it when managers find fault in what is presented to them. Instead they should look to help their teams and support strong performance. What was your first car? I drove a Rover Metro that my friends named Buffy. I thought that was rather unkind. Current car? I drive a grey Nissan Leaf 30kWh. It's very dirty from frequent Saturday trips to netball and dancing activities with my kids and the occasional round of golf. If you were a car, which one would you be? I would be an e-NV200, which is our electric van. My family considers me to be a packhorse. I think I have a lot more to give, just like this amazing product. With zero emissions for the Amazon Generation, it is a nice link to how I try to work and what I believe in. 2018 29