Table of Contents for the Digital Edition of BtoB - January 16, 2012 BtoB - January 16, 2012 B-to-b learns from b-to-c e-commerce experience Large share of marketers boosting spending, especially online Mobile apps, social integration, content are key trends ANA ramps up I CANN domain name protest B-to-b marketers still in Super Bowl lineup 'BtoB' to host Digital Edge Live conference Social media matures with added players, new metrics Quick Hits Reader Comments/Polls Opinion Positive outlook for online ad spending Advertising Media companies flock to mobile Web Business Media Email remains a strong marketing tool Direct & Database Tools & Metrics BtoB - January 16, 2012 BtoB - January 16, 2012 - Mobile apps, social integration, content are key trends (Page 1) BtoB - January 16, 2012 - Mobile apps, social integration, content are key trends (Page 2) BtoB - January 16, 2012 - Social media matures with added players, new metrics (Page 3) BtoB - January 16, 2012 - Quick Hits (Page 4) BtoB - January 16, 2012 - Quick Hits (Page 5) BtoB - January 16, 2012 - Opinion (Page 6) BtoB - January 16, 2012 - Opinion (Page 7) BtoB - January 16, 2012 - Opinion (Page 8) BtoB - January 16, 2012 - Opinion (Page 9) BtoB - January 16, 2012 - Advertising (Page 10) BtoB - January 16, 2012 - Advertising (Page 11) BtoB - January 16, 2012 - Business Media (Page 12) BtoB - January 16, 2012 - Direct & Database (Page 13) BtoB - January 16, 2012 - Tools & Metrics (Page 14) BtoB - January 16, 2012 - Tools & Metrics (Page 15) BtoB - January 16, 2012 - Tools & Metrics (Page 16) BtoB - January 16, 2012 - Tools & Metrics (Page 17) BtoB - January 16, 2012 - Tools & Metrics (Page 18) BtoB - January 16, 2012 - Tools & Metrics (Page 19) http://www.nxtbook.com/nxtbooks/crain/btob_011612 http://www.nxtbookMEDIA.com
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