BtoB - 2008 Marketers Resource Guide - (Page 4) TOP ADVERTISERS Rank Rank 2006 2005 Advertiser 1 2 AT&T 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 3 1 4 6 5 13 10 7 11 19 8 18 17 12 22 9 20 23 14 25 21 16 115 26 29 27 59 30 15 41 31 195 24 45 35 37 68 33 36 52 32 100 76 234 58 40 64 82 47 Verizon Communications Sprint Nextel Corp. IBM Corp. Hewlett-Packard Co. Microsoft Corp. Monster Worldwide FedEx Corp. Citigroup JPMorgan Chase & Co. Staples United Parcel Service of America Office Depot Vonage Holdings Corp. Bank of America Corp. Blue Cross & Blue Shield Assn. General Electric Co. Deutsche Telekom Southwest Airlines Expedia Capital One Financial Corp. Washington Mutual American Express Co. Apple Computer CompUSA Hilton Hotels Corp. Cisco Systems Berkshire Hathaway Visa International Time Warner Conseco Services Marriott International The Dow Chemical Co. Wachovia Corp. Intel Corp. Aflac Mastercard International CDW Corp. CareerBuilder UnitedHealth Group Sabre Xerox Corp. Dollar Thrifty Automotive Group Ameriprise Financial Dice Walt Disney Co. General Motors Corp. Starwood Hotels & Resorts Worldwide Texas Instruments Intercontinental Hotels Group As originally published in the Sept. 10, 2007, issue of BtoB. Spanishlanguage Cable SyndiTotal ’06 Business Sunday Local Hispanic Natl. Local Hispanic Network Natl. TV spending % publicaTV net- cated Consumer maga- maga- maga- news- news- newsspot spot Network ($000) chg. tions Internet TV zines papers papers papers radio radio TV magazines zines zines Spot TV networks works $419,396 10.4 $23,141 $26,998 $91,636 $34,904 $8,466 $27,151 $8 $17,564 $20 $0 $23 $28,800 $82,634 $1,776 $309 $26,323 405,902 8.7 9,343 2,889 94,546 46,077 65,796 16,768 5,743 7,815 60,906 25,613 66,176 45,647 69,863 7,411 25,766 18,146 78,331 47,493 14,667 71,584 52,424 23,934 21,549 17,852 0 27,708 20,940 38,123 25,478 27,837 0 16,330 43,447 3,801 3,660 24,019 9,365 33,075 13,538 10,622 2,849 15,519 4,575 7,308 41,175 24,571 2,943 25,668 3,368 9,061 9,398 1,896 15,164 0 3,860 489 7,872 15,971 4,839 22,706 9,732 97 96 2,745 3,409 2,353 343 16,486 6,929 354 2,222 494 11,119 42,342 775 10,483 13,501 43 3,790 16,854 5,941 6 127 247 119 12,481 142 4,002 2,058 340 156 10,751 13 656 274 1 221 8,541 402 37 21 325 0 283 344 323 8,412 298 7,983 2,611 0 0 0 0 0 0 830 0 0 0 0 1,270 0 0 5,841 7,726 0 0 0 0 0 0 0 0 0 2,943 0 0 0 0 0 0 3,328 2,824 0 0 0 0 0 0 0 0 0 0 0 0 0 26,343 40,341 22,118 11,222 8,003 16,278 20,467 12,023 12,540 19,219 14,340 19,644 20,813 6,626 6 12,257 10,436 9,336 22,503 13,045 6,844 13,943 11,091 155 12,812 9,611 17,873 7,977 6,727 50,658 4,733 8,965 4,162 6,563 8,982 4,543 7,888 3,599 2,518 12,978 5,149 0 14,638 0 8,757 26,013 6,759 4,979 7,191 1,063 347 264 152 3 0 69 1,999 0 3,408 0 0 23,866 17 32 0 3,937 253 78 9,279 0 1,236 0 0 1,406 335 3,996 0 1,188 613 0 0 0 3 5 4,389 0 0 6,452 14 0 0 55 0 697 15 0 0 0 10,294 3,792 16,208 24,368 53,645 3,529 18,334 15,827 2,746 787 12,413 0 876 1,824 1,846 19,196 3,652 1,758 4,435 1,206 520 15,764 9,734 0 14,649 13,751 618 9,355 6,522 150 26,817 27,740 5,256 12,441 223 4,961 4,139 1,459 10,298 4,649 19,356 386 9,591 0 2,844 227 7,617 429 4,585 127 5,877 0 12,765 29 0 0 1,822 35 0 0 0 168 0 346 512 0 0 0 0 0 453 535 0 1,037 212 283 0 172 0 134 0 0 0 0 450 0 26 666 0 0 0 428 0 0 0 641 0 646 1 0 0 0 0 0 21 19 17 26 0 0 0 25 187 137 2 18 5 0 58 98 0 0 161 0 0 0 0 8 549 0 101 0 0 5 0 0 16 0 0 0 42 0 3 29 272 0 207 70 10 248 0 61 79 180 19 17 23 182 54 0 61 0 40 0 56 0 0 10 67 0 0 94 12 0 185 11 0 76 0 124 9 22 9 0 0 33 0 74 0 0 0 60 0 12 0 0 30,428 98,178 868 1,014 56 15 27 0 133 1,661 90 364 16 662 0 1,168 755 13 136 66 4 12 1,270 15 0 883 20 13 0 2 0 3 4 0 106 6 0 3 0 0 87 10 0 0 0 0 242 3 10 0 39 Local spot radio Outdoor $32,732 $16,910 12,806 4,890 3,131 135 8,838 110 384 3,501 7,857 87 327 7 0 3,950 8,408 55 1,197 4,493 1,674 877 7,268 1,567 11,558 63 6,358 118 4,490 1,240 1,487 15 4,606 385 1,141 501 6 459 197 1,490 448 0 1,697 93 74 0 852 1,381 547 27 6,720 278 14,229 88,242 141 0 5,446 1,552 0 401 336 63 1 1,181 447 1,108 587 4,905 613 511 2,156 151 3,145 2,223 6,389 2,287 1,897 277,066 -31.3 236,316 -17.5 219,603 213,604 155,140 144,030 5.8 -0.6 36.6 17.7 31,878 118,819 17,138 13,353 14,716 0 8,553 6,477 4,334 1,893 3,382 593 1,027 4,804 2,041 4,645 4,169 0 2,328 275 236 2,809 88 2,731 10,894 9,331 50 592 150 0 5,621 2,835 3,809 5,039 49 1,175 4,679 835 819 6,524 2,519 2,206 2,131 0 608 991 2,365 0 2,619 4,238 33,406 4,002 59 4,189 32,166 45,080 18,197 764 47,096 1,412 18,093 24,047 122 29,271 2,302 1,918 2,975 39,907 6,266 1 40,007 3,893 511 601 1,891 893 30 4,727 357 15,068 594 29 628 22 462 14,858 5,614 169 26 116 0 9,035 1,667 3,166 7 2,425 599 101,637 1,656 3,460 2,317 191 1,351 44 558 2,606 468 30,241 145 503 705 1,335 818 6,060 2,119 27 4,986 7,623 4,285 2,556 24,560 182 5,416 1,486 5,248 17,898 38 4,460 22,555 645 1,187 1,268 7,189 80 791 3 13,741 7,180 5,663 9,316 3,328 6,059 8,044 5,861 1,913 2,572 12,070 46,415 18,523 2,377 1,403 5,568 3,166 16,132 23,811 7,930 12,098 3,029 4,085 11,920 2,085 2,558 2,981 4,180 121 5,055 3,549 2,653 8,523 8 2,575 11,280 18,857 282 6,938 1,895 43,855 345 46,243 2,766 5,458 9,485 3,110 9,698 137,597 -30.4 129,019 127,322 9.1 27.7 4,399 11,683 1,242 1,458 124,318 -25.5 119,413 117,353 109,887 100,082 18.9 12.8 -5.3 22.1 1,101 14,377 20,715 6,539 11 0 657 0 0 1,521 0 0 0 60 45 3,557 77 2,991 88 7,494 14,457 7,434 143 74 2,997 3,863 2,079 1,684 579 257 9,137 34 243 2,883 9,026 1,338 2,805 2,763 3,119 8,335 724 0 8,794 1,795 21 4 259 220 3,063 1 18 2,117 401 12 1,749 0 34 18 562 0 710 702 32 1,184 335 97,279 -41.2 96,094 88,698 8.9 9.1 88,189 -21.5 87,859 86,201 25.9 2.2 86,049 -18.3 85,028 350.2 76,189 72,955 67,739 65,393 65,242 11.7 17.8 1.8 77.2 6.2 5,013 10,962 0 0 0 0 0 0 76 0 2,066 0 2,464 90 0 12 0 1,901 1,165 0 1,893 13 96 0 0 0 0 97 0 0 508 1,344 0 10 0 2,464 7 13 1,516 448 0 1,521 7 73 0 224 0 581 582 2 885 71 64,795 -41.5 64,464 61,269 32.3 1.3 61,212 481.8 60,585 -20.6 58,904 57,012 55,050 54,553 53,286 52,842 49,362 26.5 2.2 5.6 60.6 -9.0 -3.8 13.5 48,753 -17.2 48,580 129.2 46,376 58.3 46,259 430.1 45,133 45,078 44,762 44,318 43,000 21.8 -7.6 26.3 71.3 -4.0 Note: Totals are BtoB estimates. Source: BtoB analysis of data from TNS Media Intelligence. Ranking for 2006 is based on data collected in 2007. 4 | BtoB’s Marketers Resource Guide | 2008 | btobonline.com http://btobonline.com
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