BtoB - 2008 Marketers Resource Guide - (Page 42) MEDIA POWER 50 NEWSPAPERS Ad rate: $32,903 for 1 page 4/C Comment: Investor’s Business Daily and its companion Web site, Investors.com, provide news and information for business executives and financial professionals, based on more than 50 years of proprietary research. As originally published in the May 7, 2007, issue of BtoB. USA Today Financial Times Phone: (212) 641-6360 URL: www.ft.com Circulation: 139,185 (U.S.) Ad revenue: N/A Ad rate: $230,000 for 1 page 4/C (U.S.) Comment: The salmon-colored business daily underwent a redesign that included a change in typeface. Other changes are intended to deepen the links between the newspaper and FT.com. Phone: (703) 854-4434 URL: www.usatoday.com Circulation: 2.3 million Ad revenue: N/A Ad rate: $168,600 for 1 page 4/C (Mon.-Thurs.); $205,600 for 1 page 4/C (Friday) Comment: USAToday is still the go-to media vehicle for b-to-b advertisers that want to reach road warriors who are pressed for time and want a compact aggregate of the day’s news. The newspaper recently revamped its Web site. Ad revenue: N/A Ad rate: $254,256 for 1 page 4/C (national edition) Comment: Bucking the downward trend among many dailies, ad revenue for the Journal rose 9% in 2006 compared with 2005. Earlier this year, the Journal unveiled a major redesign that shrunk the paper by about a column and created more opportunity for integrated ad buys. BusinessWeek Phone: (212) 512-2000 URL: www.businessweek.com Circulation: 921,334 Ad revenue: $310 million Ad rate: $104,300 for 1 page 4/C Comment: Although ad pages were essentially flat in 2006, the McGraw-Hill Cos. flagship remains a major venue for b-to-b advertisers. Last year, it expanded the frequency of BusinessWeek SmallBiz to six times a year from quarterly and also launched a quarterly supplement titled IN: Inside Innovation. GENERAL BUSINESS MAGAZINES New York Times Phone: (212) 556-5258 URL: www.nytimes.com Circulation: 1.1 million weekdays; 1.6 million Sunday Ad revenue: N/A Ad rate: $214,252 for 1 page 4/C (daily) Comment: The “paper of record” continues to beef up its business coverage. Last year it introduced a “Business Travel” section and “Business of Green,” a supplement focusing on the nascent “greening” of corporate America. Revenue figures are for full year 2006. Circulation/audience figures are self-reported by the media outlets unless otherwise noted. * Publishers Information Bureau ** BPA Worldwide Audit Bureau of Circulations + Nielsen//NetRatings ++ comScore Networks +++ IMS-The Auditor ++++ Fireclick Barron’s Phone: (212) 597-5928 URL: www.barrons.com Circulation: 304,658 Ad revenue: $52.8 million* Ad rate: $43,093 for 1 page 4/C Comment: The Dow Jones & Co. property was up 2.6% in pages for full-year 2006. Barron’s slimmed-down format has resonated with readers, and advertisers have responded favorably. CFO Phone: (212) 5410512 URL: www.cfo.com Circulation: 450,050 (U.S.); 579,765 (global)** Ad revenue: $27 million Ad rate: $83,354 for 1 page 4/C Comment: One media buyer has referred to CFO as a “horizontal vertical,” covering a wide variety of businesses through the lens of finance. The magazine, part of the Economist Group, Investor’s Business Daily Phone: (212) 626-7676 URL: www.investors.com Circulation: 237,895 Ad revenue: N/A The Wall Street Journal Phone: (212) 597-5680 URL: www.wsj.com Circulation: 1.9 million 42 | BtoB’s Marketers Resource Guide | 2008 | btobonline.com http://www.usatoday.com http://www.businessweek.com http://www.ft.com http://www.nytimes.com http://www.ft.com http://www.barrons.com http://www.cfo.com http://www.investors.com http://www.wsj.com http://www.spectrum.ieee.org/bb http://www.spectrum.ieee.org/bb http://btobonline.com
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