BtoB - 2008 Marketers Resource Guide - (Page 44) MEDIA POWER 50 reaches the vast majority of CFOs at Fortune 1,000 companies. Comment: The U.K.-based newsweekly has crossed the 600,000 circulation mark in North America and has grown to 1.2 million copies worldwide. Its circulation grew more than 12% last year while ad revenue rose nearly 17%. URL: www.entrepreneur.com Circulation: 611,141 Ad revenue: $94.5 million* Ad rate: $78,385 for 1 page 4/C Comment: While many business books had a sluggish year, ad revenue for Entrepreneur was up nearly 5% in 2006, with 88 new advertisers joining the fold. The editorial focus is on “how to” stories for the SMB market. Revenue figures are for full year 2006. Circulation/audience figures are self-reported by the media outlets unless otherwise noted. * Publishers Information Bureau ** BPA Worldwide Audit Bureau of Circulations + Nielsen//NetRatings ++ comScore Networks +++ IMS-The Auditor ++++ Fireclick Forbes Phone: (212) 6202200 URL: www.forbes.com Circulation: 927,000 Ad revenue: $342 million* Ad rate: $100,960 for 1 page 4/C Comment: The publication, which is celebrating its 90th anniversary this year, saw a nearly 6% increase in ad revenue in 2006. Late last year, private equity firm Elevation Partners, which includes the singer Bono as a partner, bought a minority stake in Forbes. Fortune Phone: (212) 522-8258 URL: www.fortune.com Circulation: 1 million (global) Ad revenue: $301 million Ad rate: $111,700 for 1 page 4/C (North America) Comment: The Time Inc. biweekly brought in Time Warner veteran Andy Serwer last year to shake things up. A pending redesign has long been rumored. The Economist Phone: (212) 541-0500 URL: www.economist.com Circulation: 639,206 Ad revenue: $84,558,100* Ad rate: $47,900 for 1 page 4/C Entrepreneur Phone: (949) 622-5232 Looking to expand your business into new markets in ’08? BtoB’s Online Vertical Marketing Guide should be your first stop. This invaluable resource will bring you up to speed on current industry trends and future projections. It will show you how your peers are finding success through best practice case studies. And it will give you the leading publications, web sites and trade shows in that space. All helping you focus your efforts on the right tactics and the right media for reaching a new vertical market, including: ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ Inc. Phone: (212) 389-5300 URL: www.inc.com Circulation: 690,559 Ad revenue: $75 million* Ad rate: $97,910 for 1 page 4/C Comment: Still considered the bible for advertisers that want to target the entrepreneurial crowd. Single-copy sales rose nearly 50% in the second half of last year, compared with the yearearlier period. IT MAGAZINES Aerospace Automotive C-Suite Construction Electrical Engineers Entertainment Financial Services Food Service Government Health Care Human Resources IT Insurance Legal Pharmaceutical Small Business Travel/Hospitality CIO Phone: (508) 872-0080 URL: www.cio.com Circulation: 140,000 Ad revenue: N/A Ad rate: $31,900 for 1 page 4/C Comment: The IDG-owned publication logged a 2% revenue gain in 2006. In March, CIO.com started to make available content tailored for smartphones and mobile devices. Computerworld Phone: (508) 820-8145 URL: www.computerworld.com Circulation: 180,050 Ad revenue: N/A Ad rate: $35,747 for 1 page 4/C Comment: Starting with the July issue, Computerworld will shrink from tabloid to newsmagazine format, while simultaneously building up its online presence. Computerworld.com was relaunched in April 2006 with an Jump-start your vertical efforts by going to BtoBonline.com and clicking on “Guide to Vertical Marketing.” For advertising opportunities, contact David Bernstein, Associate Publisher, at 212-210-0782 or dbernstein@crain.com 44 | BtoB’s Marketers Resource Guide | 2008 | btobonline.com http://www.entrepreneur.com http://www.forbes.com http://www.fortune.com http://www.economist.com http://www.inc.com http://www.cio.com http://www.cio.com http://BtoBonline.com http://www.computerworld.com http://www.computerworld.com http://btobonline.com
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