BtoB - 2008 Marketers Resource Guide - (Page 46) MEDIA POWER 50 TRADES Ad rate: $19,185 for 1 page 4/C Comment: The industry bible expanded its global coverage last year, launching a Web site and e-mail newsletter covering the Chinese auto industry. (Automotive News is owned by Crain Communications Inc., which publishes BtoB.) Ad rate: $18,815 for 1 page 4/C Comment: Despite a 10% drop in housing starts in 2006, Builder's display advertising revenue increased 5%. The magazine also published its first single-sponsored issue, in which Weyerhaeuser ran a branding campaignfor iLevel. Ad revenue: N/A Ad rate: $25,542 for 1 page 4/C Comment: Daily Variety shifted from a paid to a free model on Variety.com, while adding digital editions of Daily Variety and Weekly Variety for a fee. Online revenue was up 70% in 2006. URL: www.furnituretoday.com Circulation: 20,381 Ad revenue: N/A Ad rate: $14,130 for 1 page 4/C Comment: Last year, the publication launched Relish, for the high end of the furniture market. This year, it introduced its first online publication, Green, to respond to the interest furniture manufacturers and retailers have in promoting eco-friendly home furnishings. Builder Automotive News Phone: (313) 446-6790 URL: www.autonews.com Circulation: 76,595 Ad revenue: $25 million Phone: (202) 4520800 URL: www.builder online.com Circulation: 144,131 Ad revenue: $20 million Daily Variety Phone: (323) 8576600 URL: www.variety.com Circulation: 67, 000 (daily and weekly combined) Furniture|Today Phone: (336) 605-0121 IndustryWeek Phone: (216) 696-7000 URL: www.industryweek.com Circulation: 180,000** Ad revenue: N/A Ad rate: $28,798 for 1 page 4/C Comment: IndustryWeek redesigned its departments last fall to focus more tightly on manufacturing operations knowledge. As a result, it has attracted new advertisers in factory automation, telecommunications, business insurance and employee training. Nation’s Restaurant News Phone: (212) 756-5185 URL: www.nrn.com Circulation: 68,114 Ad revenue: N/A Ad rate: $16,350 for 1 page 4/C Comment: The must-read for restaurant buyers and suppliers redesigned its Web site (www.nrn.com), along with reallocating resources in order to differentiate its Web and print products. Supermarket News Phone: (212) 204-4336 URL: www.supermarketnews.com Circulation: 33,341 Ad revenue: N/A Ad rate: $18,800 for 1 page 4/C Comment: Emerging media has been an area of focus this year for Supermarket News, which Penton Media acquired from Condé Nast last November. Women’s Wear Daily Phone: (212) 6304600 URL: www.wwd.com Circulation: 37,000 46 | BtoB’s Marketers Resource Guide | 2008 | btobonline.com http://www.furnituretoday.com http://online.com http://www.autonews.com http://www.variety.com http://www.industryweek.com http://www.nrn.com http://oneupweb.com http://oneupweb.com/crains11 http://www.supermarketnews.com http://oneupweb.com http://www.wwd.com http://btobonline.com
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