BtoB - 2008 Marketers Resource Guide - (Page 47) As originally published in the May 7, 2007, issue of BtoB. Ad revenue: $47 million Ad rate: $27,730 for 1 page 4/C Comment: The flagship of Condé Nast’s Fairchild Fashion Group, WWD is a must-read throughout the fashion world. It now devotes special coverage to media and marketing in every single issue, up from twice a week. Warner media properties. The site continues to grow its online video programming—and the sponsorships that go along with it. Ad revenue: N/A Ad rate: N/A Comment: CNNMoney.com, which launched in 2006, is a digital publishing venture between CNN and the business and finance brands of Time Inc., including Business 2.0, Fortune, Fortune Small Business and Money. Phone: (212) 366-8900 URL: www.forbes.com Traffic: 15 million unique monthly visitors Ad revenue: N/A Ad rate: $106 CPM Comment: A notable example of how business publishers can uniquely separate their online brands from print. The site is one of the most popular destinations for b-to-b decision-makers. INTERNET CNN.com Phone: (404) 827-1500 URL: www.cnn.com Traffic: 24.3 million unique monthly users Ad revenue: N/A Ad rate: N/A Comment: CNN.com attracts business execs throughout the work day and is often cross-marketed with other Time CNNMoney.com Phone: (212) 522-8007 URL: www.cnnmoney.com Traffic: 8.4 million unique monthly visitors Forbes.com AllBusiness.com Phone: (415) 694-5000 URL: www.allbusiness.com Traffic: 1.7 million average unique monthly visitors++++ Ad revenue: N/A Ad rate: $52 CPM Comment: Designed for the “intentdriven user,” the site’s content offering has grown more than 100% since late last year to about 2 million documents, including advice articles, blogs, trade journals, and forms and agreements. INTRODUCING Business.com Phone: (888) 441-4466 URL: www.business.com Traffic: 6 million unique monthly visitors++ Ad revenue: N/A Ad rate: Minimum bid of 40 cents per click Comment: The b-to-b Web site features a directory with more than 65,000 business categories, ranging from advertising and marketing to computers and software to small business. As ICMI continues to expand its reach in the global market, we’re bringing you new resources from around the world to help you CNET Networks Phone: (646) 472-3880 URL: www.cnetnetworks.com Traffic: 6.6 million unique monthly visitors (business-focused) Revenue: $387 million Ad rate: $15 to $95 CPM Comment: CNET Networks’ Bnet.com site, which caters to top business managers, relaunched in March. It features how-to business stories clustered into special sections that include a main feature, called the Bnet Crash Course, followed by practical tips, checklists and sidebars. improve the performance and increase the value of your customer contact operations. We’re transforming our publications to meet your information needs! For A Limited Time Only—Subscribe Free! Call 888-824-9793 or 847-763-9589 Or go to our Website, www.icmi.com/cmi Revenue figures are for full year 2006. Circulation/audience figures are self-reported by the media outlets unless otherwise noted. * Publishers Information Bureau ** BPA Worldwide Audit Bureau of Circulations + Nielsen//NetRatings ++ comScore Networks +++ IMS-The Auditor ++++ Fireclick btobonline.com | 2008 | BtoB’s Marketers Resource Guide | 47 http://www.forbes.com http://www.cnn.com http://www.cnnmoney.com http://www.cnn.com http://www.allbusiness.com http://www.business.com http://www.cnetnetworks.com http://Bnet.com http://www.icmi.com/cmi http://www.icmi.com/cmi http://btobonline.com
For optimal viewing of this digital publication, please enable JavaScript and then refresh the page. If you would like to try to load the digital publication without using Flash Player detection, please click here.