BtoB - 2008 Marketers Resource Guide - (Page 53) advertising sales and operations teams for the No. 1 search engine at a time when the online advertising world and search’s place in that ecosystem continue to evolve rapidly. Google itself has made several major announcements recently regarding advertising deals, products and partnerships, including the company’s agreement to buy DoubleClick. Kevin Lee What: Executive chairman Where: Bill Hunt What: President Where: Global Strategies International, West Hartford, Conn. Why: Hunt is one of the pioneers of search engine marketing, getting his start in 1994. His book, “Search Engine Marketing, Inc.,” co-written with IBM’s Mike Moran, provides step-by-step information regarding how to run a successful search marketing campaign. His consultancy, Global Strategies, helps companies develop global enterprise search marketing programs. Did-it.com, Rockville Centre, N.Y. Why: Lee, who co-founded Did-it 11 years ago, has a high profile in the search industry. He is a founding board member of the Search Engine Marketing Professional Organization, author of “Search Engine Secrets” and a member of both the Interactive Advertising Bureau’s search committee and the Direct Marketing Association’s search council. network for SMBs, last October. At press time, Business.com was reportedly up for sale, with Dow Jones & Co. and New York Times Co. both suitors. (Update: Jake Winebaum became president of R.H. Donnelley’s Interactive Operations when R.H. Donnelley acquired Business.com in July. He retains the title of CEO of Business.com.) Keith Fox What: President Where: William Pollak What: President-CEO Where: ALM, New York Why: Pollak has BUSINESS MEDIA Frank Anton What: CEO Where: BusinessWeek, New York Why: Fox, who had served since 2004 as president of McGraw-Hill Professional, took charge as president of BusinessWeek in April. He previously helped launch BusinessWeek TV and BusinessWeek Investor Seminars, and has played a key role in developing the brand’s online initiatives. been president-CEO of ALM since the company’s formation in 1998. He is also a director of American Business Media and is chairman of ABM’s Rich Data Council. This year he’s expanded ALM’s presence both in print (Real Estate Florida) and online (Law.com Quest). John French What: President-CEO Where: Penton Tad Smith What: CEO Where: Fredrick Marckini What: Chief global search officer Where: Isobar, Boston Why: Marckini is a recognized expert and author in the search engine marketing community. He was CEO of iProspect, which he founded, until being named chief global search officer for Aegis Group’s Isobar, which owns iProspect, in April. In this newly created position, he is leading the expansion of Isobar’s search practice by rolling out iProspect’s search tools throughout Isobar’s global network. David Jakubowski What: General man- Hanley Wood, Washington, D.C. Why: Anton, who is 2007-08 chairman of American Business Media, continues to drive Hanley Wood’s dual strategy of growing organically and through acquisition. In April the company bought the assets of Spiderweb Publishing, including eco-structure and metalmag, which cover sustainable/green building. Hanley Wood plans to launch a “green” media platform next year. Media, New York Why: French, previously CEO of Prism Business Media, now runs one of the largest b-to-b media companies in the world following Prism’s recent $530 million acquisition of Penton. French aims to expand Penton’s databases, as he sees rich data as a key part of b-to-b media’s future. Steve Howe What: President Where: Financial ager, adCenter and Search Strategy Where: MSN Search, Redmond, Wash. Why: Jakubowski manages adCenter, Microsoft’s payper-click search advertising platform, which he was instrumental in helping to launch last year with great fanfare. Gathering advertiser feedback along the way, Jakubowski unveiled a new version of adCenter in May that featured better navigation and the ability to run performance reports on multiple campaigns. Robert Callahan What: ChairmanCEO Where: Ziff Reed Business Information, New York Why: Since taking charge in November 2005 Smith has moved aggressively to ramp up Reed’s online presence. He created RB Interactive and had RBI join Nielsen@plan, a syndicated research report for online media planning. In January Smith steered Reed’s acquisition of BuyerZone, a lead-generation company, to reduce the company’s exposure to ad cycles. Danny Sullivan What: Chief content officer Where: Third Door Media, Redding, Conn. Why: Widely considered a search marketing guru, Sullivan garners so much praise that there was industry outcry when Incisive Media could not agree with him on new contract terms. After 10 years as editor in chief of Search Engine Watch and producer of Incisive’s SES conferences, Sullivan is now chief content officer at Third Door Media and editor in chief of Search Engine Land. David Karnstedt What: Head of North American sales Where: Yahoo Inc., Sunnyvale, Calif. Why: Karnstedt was promoted in June to the position of head of North American sales, from senior VPsearch sales. Yahoo combined its search and display advertising sales teams and tapped Karnstedt to run the larger group. Davis Media, New York Why: Callahan became chairman-CEO of the technology publisher in 2002 when it was up against the ropes. Under his leadership, the company staved off bankruptcy and has seen its EBITDA grow every year except 2005, when it hired 205 people to ramp up its online offerings. (Update: Robert Callahan is no longer CEO. He remains chairman.) Times, the Americas, New York Why: Howe, who had been senior VP at Financial Times, the Americas, since January 2006, got the nod as president in May. He joined the salmon-colored daily in 2004 as VP-advertising after serving in the same role at The Wall Street Journal, where he directed the newspaper’s display, financial and classified ad sales teams. Jim Spanfeller What: President-CEO Where: Forbes.com, New York Why: Un- Joseph Loggia What: CEO Where: der Spanfeller’s leadership, Forbes.com continues to expand its business and lifestyle content, which attracts 15 million unique monthly visitors. Spanfeller has also expanded the Web site’s “Opinions” section, adding new voices such as Atoosa Rubenstein, former editor in chief of Seventeen. David Carey What: Group presi- Lisa Wehr What: CEO Where: Jeff Killeen What: CEO Where: GlobalSpec Inc., Troy, N.Y. Why: Killeen has taken the vertical search engine for engineers into new territory in the past year. The company created CR4, a social network for engineers that gets 150,000 unique visitors per month. In addition, 60,000 users subscribe to its “Daily Digest” e-mail newsletter. GlobalSpec has a larger footprint as well, with 3.5 million registered users compared with 2.3 million a year ago. Oneupweb, Lake Leelanau, Mich. Why: As founder and CEO of this search engine optimization company, Wehr is responsible for Oneupweb’s strategic direction, technology development and customer partnerships. She is a Web marketing veteran with more than 10 years’ experience and a total of 20 years’ experience in the marketing world. dent-publishing director Where: Condé Nast Business Media, New York Why: Carey, the first publisher of SmartMoney and former publisher of The New Yorker, has returned to his business roots with Condé Nast Portfolio, which debuted in May with a second issue due in September. Carey is charged with growing the publication to a guaranteed circulation of 650,000 by 2012, from an initial rate base of 300,000. Advanstar Communications, New York Why: After a somewhat austere period for Advanstar, Loggia is now on the acquisition hunt following Veronis Suhler Stevenson’s acquisition of the company for $1.10 billion last March in one of the biggest b-to-b deals ever. Loggia has said he wants to acquire properties in Advanstar’s three core markets: fashion, life sciences and power sports. Greg Strakosch What: CEO Where: Pat McGovern What: Chairman Where: IDG Corp., Boston Why: McGov- TechTarget, Needham, Mass. Why: Strakosch steered two acquisitions earlier this year in the period leading up to TechTarget’s IPO in May: Ajaxian Inc., a Web site and conference serving developers of Ajax, and TechnologyGuide.com, which has technology product Web sites. He also continues to expand TechTarget’s IT sites overseas, including recent launches in India and the U.K. L. Gordon Crovitz What: President Where: Dow Jones Neal Vitale What: President-CEO Where: 1105 Media, Jake Winebaum What: CEO Where: Business.com, Santa Monica, Calif. Why: Winebaum led a redesign of the vertical search site, which experienced 50% growth in traffic in the first quarter compared with the year-earlier period. He launched Work.com, a social Consumer Media Group, New York Why: Crovitz, who also holds the title of publisher of The Wall Street Journal, played an instrumental role in the launch of the newspaper’s comprehensive redesign in January. He aims to create more integrated programs that provide b-to-b advertisers with access to Dow Jones’ audience of 14 million people worldwide. ern founded IDG in 1964 and launched Computerworld in 1967. In the last 40-plus years, he’s grown IDG to include subsidiaries in technology publishing, research and event management. McGovern once famously said that trade shows delivered the best margins in media, even better than digital. McGovern is also a trustee of Massachusetts Institute of Technology. Chatsworth, Calif. Why: Vitale, former president-CEO of Variety, has been busy on the acquisition front at 1105 Media. Among the properties recently added to 1105’s portfolio: Contingency Planning Management Group, Fawcett Technical Publications, Florida Educational Technology Corp. and PostNewsweek Tech Media. btobonline.com | | BtoB’s Marketers Resource Guide | http://Business.com http://Business.com http://Business.com http://Business.com http://Law.com http://Forbes.com http://btobonline.com
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