BtoB - 2008 Marketers Resource Guide - (Page 6) TOP ADVERTISERS Rank Rank 2006 2005 Advertiser 51 49 Wells Fargo & Co. 52 53 54 55 56 57 58 59 60 61 55 119 53 43 60 70 48 34 56 51 UBS Zurich Financial Services Canon AMR Corp. Liberty Travel United Internet Samsung Group Deutsche Post Wyndham Worldwide Corp. Royal Bank of Scotland Avis Budget Group Lenovo Group Humana Symantec Corp. Accenture Sony Corp. Hertz Global Holdings Choice Hotels International U.S. Government Blackstone Group American Petroleum Institute Dell HSBC Holdings Oracle Corp. MetLife State Farm Mutual Auto Insurance Co. Ing Groep UAL Corp. Boise Cascade Products Corp. Enterprise Rent-A-Car Co. Countrywide Financial Corp. Delta Airlines Nationwide Mutual Insurance Co. Alltel Corp. Intuit Toshiba Corp. As originally published in the Sept. 10, 2007, issue of BtoB. Spanishlanguage Cable SyndiTotal ’06 Business Sunday Local Hispanic Natl. Local Hispanic Network Natl. Local TV spending % publicaTV net- cated Consumer maga- maga- maga- news- news- newsspot spot spot Network ($000) chg. tions Internet TV zines papers papers papers radio radio radio Outdoor TV magazines zines zines Spot TV networks works 42,995 -2.9 2,481 3,337 19 9,248 0 17 0 477 47 350 12 287 8,446 151 965 4,673 9,063 3,426 42,571 6.8 1,982 1,883 8,053 2,239 0 22,607 9,067 1,163 3,274 302 36 1,119 1,038 6,159 147 1 2,003 1,621 2,119 471 14,586 10,497 0 682 0 0 2,337 22,939 949 4,087 1,508 168 61 7,877 232 0 817 180 473 6,201 0 0 0 12 0 0 0 0 0 0 5,606 7,634 0 4,139 10 0 601 7,052 8,391 9,570 7 105 0 23 0 0 0 1,286 608 56 8,635 9,451 21,619 7,762 487 17,355 17,002 2,679 9,441 5,709 618 0 0 216 119 0 152 0 0 0 184 2 0 56 0 0 15 0 26 0 42 245 0 77 0 0 16 0 48 0 8,033 7,803 4,629 2,223 5,864 0 4,601 993 3,553 2,111 391 458 2,355 6,093 33,621 0 508 191 1,218 7,023 1 27 12 228 0 0 0 25 16 1 454 37 0 290 0 0 0 820 448 486 0 676 1,115 484 0 0 13 0 220 473 140 1,236 1,890 840 217 0 0 0 37 144 350 533 401 1,437 0 0 2,089 62 7,425 1,280 41,870 137.2 41,172 -5.1 40,834 -14.9 40,696 39,963 10.4 22.9 39,219 -12.0 39,011 -33.4 38,242 1.0 37,911 -14.0 62 63 64 65 66 67 68 75 111 71 85 79 44 77 37,910 37,602 36,575 36,459 36,003 28.4 91.6 18.8 47.1 29.1 380 4,762 0 15,859 1,574 24,841 566 8,580 6,389 267 5,526 1,265 1,590 12,272 4,050 13,862 29 0 2,406 0 8,113 137 2 14,429 0 5 41 49 0 0 0 0 0 0 0 7,106 2,224 1,634 0 2,700 1 5,328 0 8 626 0 36 0 0 3,718 2,521 215 6,854 13,827 5,058 4,977 332 0 0 0 0 0 0 19 0 0 0 0 0 0 0 0 0 0 0 32 32 2,311 2,395 0 3,253 7,101 225 1,911 1,564 4,834 18,167 3,391 23 671 1,501 14 0 836 0 0 2 4 357 0 0 0 0 25 0 0 0 14 473 179 0 0 8,952 607 152 477 0 1,420 53 393 0 207 627 6,887 1,461 264 35,367 -26.3 35,067 20.3 69 70 71 72 73 74 75 76 77 78 79 80 81 82 83 84 85 86 87 88 89 90 91 92 93 94 95 96 97 98 99 100 67 57 63 189 38 83 69 88 46 93 54 61 84 90 62 120 95 138 66 33,400 -2.1 1,640 6,499 296 0 17,902 1,843 14,682 2,871 655 2,620 84 381 328 372 275 2,816 0 1,460 9,088 1,055 782 8,026 2,747 5,500 1,117 500 3,451 19,720 133 4,738 10,381 154 2,481 3,559 2,597 0 3,593 10,826 2,217 1,066 3,139 11,021 1,993 2,151 864 10,235 5,293 2,338 1,142 2,910 4,453 34 2,856 2,134 2,645 1,275 7,844 773 191 1 1,593 90 1,307 331 9,552 0 1,283 388 2,927 262 0 9,158 3,249 2,053 3,089 0 21,332 693 0 1,147 0 14,279 0 10,982 240 956 0 532 6,810 0 742 0 0 8,079 1,120 0 67 5,610 53 229 33 1,770 14 748 421 5,772 3,454 30 154 52 494 7,043 10,276 293 161 131 4,649 48 1,974 9 4 3,812 2,603 0 12,221 488 1 4,349 0 0 0 0 0 0 0 0 901 0 0 0 0 596 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 139 0 0 7,819 1,081 20,421 2,743 3,840 2,393 230 732 3,282 4,116 4,010 0 4,404 2,846 309 5,657 3,505 2,839 6 3,292 2 4,145 2,646 940 2,117 0 4,852 2,507 0 566 1,065 0 22 0 1,224 0 0 214 0 346 0 0 0 0 0 2,539 13 0 3 857 0 6 0 0 0 0 58 0 161 0 0 0 0 0 2,111 3,026 1,519 43 716 1,588 4,500 3,471 4,857 1,871 3,402 363 209 0 3,949 767 0 0 10,688 7,802 517 3,985 3,387 6,044 3,669 96 8,499 68 43 4,965 4,189 156 0 821 1,389 0 191 89 0 0 81 0 0 0 163 0 1,561 0 0 0 0 0 0 0 0 477 64 0 0 0 302 56 0 0 23 0 0 0 0 60 0 0 26 23 56 0 0 138 21 0 0 0 0 4 2 0 0 337 0 51 0 0 93 24 0 47 65 445 0 0 68 30 0 0 150 20 0 0 0 0 0 14 0 11 0 0 0 11 22 15 0 16 213 0 0 161 0 0 1,702 396 237 11,377 342 490 5,617 2,951 153 46 2,409 1,781 304 309 4,882 202 19 0 624 996 1,146 1,956 4,460 3,643 796 313 1,851 221 610 383 2,859 84 331 6,662 336 17,403 339 4,452 106 4,657 4,763 393 8,829 23,199 258 9,912 4,765 3,560 7,158 136 119 212 10,296 494 3,277 1,754 69 11,041 3 20 1,824 306 0 9,279 0 451 0 0 0 20 0 86 167 4 3 161 5 63 134 22 0 1 0 0 18 0 100 12 1 197 0 1 45 0 0 37 1,928 944 123 0 0 0 0 0 242 0 0 0 0 100 0 0 0 2,114 100 0 0 0 0 1,211 424 0 0 0 0 954 0 0 0 2,133 2,865 0 553 210 0 1,566 577 194 170 0 8 2 313 333 2,032 169 0 7 1,050 0 790 100 147 2,874 0 0 1,692 134 94 2,089 70 1,369 621 0 0 2,055 0 1,542 2,865 284 500 374 25 103 1,734 2,015 559 251 44 7 1,822 5 1,320 170 30 3,061 42 0 3,614 2 241 2,450 5,591 58 4 0 6 3,713 2,535 527 4,117 1,154 1,035 80 68 135 4,080 692 681 44 10 6 1,012 2,082 183 1,517 37 327 0 0 90 377 0 2,163 33,052 -12.6 32,965 -7.2 32,183 201.6 30,509 -38.2 30,012 29,899 29,719 19.5 -8.1 25.3 29,645 -36.1 29,569 29.3 29,031 -32.0 28,520 -22.4 28,121 28,093 12.6 19.9 27,821 -22.8 26,606 25,375 25,363 53.1 12.5 67.0 25,292 -25.9 24,532 NA 1,635 Travelers Cos. 224 102 65 92 140 97 104 78 74 73 141 125 Toronto-Dominion Bank SAP Aetna H Group Holding Morgan Stanley PNC Financial Services Group Cargill Viacom Kaiser Permanente Prudential Financial CA National City Corp. 24,389 170.9 23,840 14.2 23,550 -33.2 23,532 23,185 23,059 22,608 2.2 54.0 4.4 8.4 22,538 -20.7 22,257 -25.0 21,460 -28.9 21,256 21,137 42.1 28.2 Note: Totals are BtoB estimates. Source: BtoB analysis of data from TNS Media Intelligence. Ranking for 2006 is based on data collected in 2007. 6 | BtoB’s Marketers Resource Guide | 2008 | btobonline.com http://btobonline.com
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