BtoB - 2008 Marketers Resource Guide - (Page 7) WHY BUSINESS MEDIA MARKETING WORKS REASON NUMBER 2 BUSINESS INFORMATION + DIGITAL + PRINT + VERTICAL SEARCH + FACE–TO–FACE EVENTS IN THE BUSINESS WORLD, ONLY THE EXECUTIVES BEST ADAPTED TO THEIR ENVIRONMENT THRIVE. THIS PRINCIPLE IS KNOWN AS SURVIVAL OF THE INFORMED. BUSINESS ME DIA. DE VOURED BY THE INFLUENTIAL. E E There are distinguishing factors that separate the informed from the uninformed. Similar to the ones that separate the living from the extinct. That’s why executives rely on business media. A message placed in front of th is t engaged target adds strength to a marketing plan and firepower to a sales for ce. o A fully integrated plan that includes digital, print, vertical search and face - to d face events truly demonstrates the effectiveness of business media and delivers a superior ROI. Se e the proof in the newly e released 2007 Forrester Study e at ABMINTELL11.com t The Informed Executive: In the world of business, every advantage increases an executive’s chance d of survival. The dominant role is generally achieved by means of superior intellectual prowess. While, those who are unfit tend to be eliminated. http://ABMINTELL11.com http://ABMINTELL11.com
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