Fixed Ops Journal - April 2019 - F24
FIXED OPS JOURNAL
Amenities for employees at the new Courtesy Toyota
dealership in Brandon, Fla., include a console
for playing video games, above, and a self-service
food market in the break room, below.
Asbury spruces up employee locker rooms to help attract, keep service techs
or years, new-vehicle dealerships
have focused on enhancing showroom amenities, offering car and truck
shoppers coffee bars, cafes, massages,
manicures and fitness centers to provide a superior customer experience. But as dealerships make more of their profits from fixed
operations and relatively less from vehicle
sales, now it's service technicians - not just
buyers - who are getting pampered.
In January, Asbury Automotive Group opened
a new home for its Courtesy Toyota dealership in
the Tampa-St. Petersburg suburb of Brandon,
Fla. The $30 million, 91,000-square-foot facility
includes back-of-store enhancements that Asbury acknowledges are designed to help attract
and retain technicians amid a growing industry
Asbury also is upgrading facilities for service employees at several other of its 83 dealerships. "We're going to update as many
stores as we can each year," says Tim Brand,
Asbury's vice president of fixed operations.
At Courtesy Toyota, nicely appointed locker
rooms for the dealership's 60 technicians and
other employees - separate facilities for
men and women - are outfitted with comfortable leather chairs and wooden lockers. A
large-screen TV and an Xbox console are
available during work breaks. The break room
offers gourmet coffee machines and a self-service food market where employees can buy
snacks with the swipe of a credit card.
The shop floor has 63 service bays with efficiency-enhancing features including express-service lifts that raise and lower vehicles
significantly faster than the lifts at the old
dealership next door, also called Courtesy
Toyota. Wheel wings on the lifts help techs
avoid back strain when they install tires. The
parts department in the center of the shop
gives technicians quick access to parts.
The service department also features labor-saving tire mounting and balancing machines, an alignment rack that runs tests
much faster, and two carousels that greatly reduce the time needed to deliver tires to technicians.
The machines are strategically situated to
maximize technicians' productivity and efficient work flow. Asbury declined to identify its
see ASBURY, next page
Table of Contents for the Digital Edition of Fixed Ops Journal - April 2019