BtoB Media Business - February 2008 - (Page Cover1)
February 2008 MANAGEMENT SHAKE-UP Weitzner shuffles top ranks at ZDE Page 6 Choosing a digital path With a plethora of variables to consider, b-to-b media executives are finding there’s not just one right way to restructure their organization to maximize online revenue Page 8 M&A OUTLOOK Analysts predict busy year for deals Page 14 IT EXECS HAVE BIG PLANS Social media a top priority Page 22 PRINTERS GO GREEN Firms take steps to reduce waste Page 23 Jeff DeBalko, chief Internet officer, Reed Business Information-U.S. A supplement to BtoB
Table of Contents for the Digital Edition of BtoB Media Business - February 2008