BtoB Media Business - September 2011 - (Page 24)

Benchmarks BENCHMARKS PUBLISHING MARKETS July 2011 Ad pages No. of magazines 25 47 28 28 40 28 34 33 24 39 28 17 15 12 24 15 17 25 16 11 26 15 20 15 14 18 12 15 15 12 19 16 11 10 12 16 12 13 13 12 14 9 9 10 9 9 9 10 9 10 11 Ad revenue (in millions of $) Rank 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 Market Motor Trucks & Accessories Engineering & Construction Electronic Engineering Radio, TV & Video Financial Automotive Travel, Business Conventions & Meetings Pharmaceutics & Pharmacology Dental Computers Advertising & Marketing Metal, Metalworking & Machinery AC/Heating/Plumbing/Refrigeration Multispecialty & Primary Care Building Grocery Food—Processing & Distribution Banking Architecture Beauty & Hairdressing Aviation & Aerospace Petroleum & Oil Insurance Landscape, Garden Supplies Product Design Engineering Science, Research & Development Security Water Supply & Sewage Disposal Business Motion, Talk, Sound, Commercial Pictures, etc. Educational Healthcare Business Management Restaurants & Food Service Transportation, Logistics & Distribution Ophthalmology School Administration Electrical Police, Law Enforcement & Penology Military/Naval Legal Government (Local, State & Federal) Veterinary Hotels, Motels, Clubs & Resorts Printing & Printing Processes Physical, Occupational & Other Therapy Biotechnology Human Resources Building Management & Real Estate Sales Management Pediatric Medicine Nursing YTD ’11 11,768 9,264 6,475 6,461 6,426 6,380 6,324 6,309 5,976 5,708 5,196 4,911 4,763 4,625 4,585 4,582 4,423 4,311 4,110 3,820 3,752 3,735 3,711 3,693 3,646 3,498 3,435 3,348 3,341 3,161 2,875 2,719 2,630 2,376 2,363 2,336 2,207 2,094 2,035 2,029 1,897 1,833 1,826 1,671 1,546 1,482 1,471 1,400 1,231 964 855 YTD ’10 9,683 9,277 6,772 6,026 6,274 6,122 5,948 6,178 5,358 5,984 5,762 4,256 4,854 4,511 4,589 4,280 4,700 4,039 3,874 3,411 3,875 3,455 3,931 3,546 3,219 3,615 3,390 3,428 3,231 3,312 2,916 2,794 2,575 2,086 2,369 2,235 2,058 2,301 2,365 2,030 2,038 1,789 1,920 1,792 1,542 1,619 1,402 1,334 1,595 1,442 876 Chg 22% 0 -4 7 2 4 6 2 12 -5 -10 15 -2 3 0 7 -6 7 6 12 -3 8 -6 4 13 -3 1 -2 3 -5 -1 -3 2 14 0 5 7 -9 -14 0 -7 2 -5 -7 0 -8 5 5 -23 -33 -2 YTD ’11 $60.60 45.10 63.00 58.80 88.10 50.80 68.60 48.50 60.10 119.60 48.80 23.90 37.30 53.80 47.60 48.00 24.00 22.20 31.10 25.20 34.30 31.50 26.60 21.00 31.60 27.90 20.40 16.80 174.30 36.10 19.20 21.90 25.90 16.00 9.70 18.50 19.80 7.70 17.30 20.50 25.30 15.90 16.60 10.80 5.40 11.50 15.80 13.40 6.20 4.40 6.70 YTD ’10 $53.70 40.40 64.30 52.50 82.20 47.80 61.90 47.70 51.70 123.00 51.30 20.20 37.50 49.50 43.90 46.40 25.20 21.50 28.20 20.40 36.40 28.00 26.80 20.50 28.00 28.70 18.70 17.10 122.00 31.10 19.70 22.00 28.50 13.70 9.60 17.90 18.20 8.30 19.50 19.60 29.90 13.60 15.90 12.50 4.90 12.60 14.20 12.90 9.10 6.50 6.90 Chg 13% 11 -2 12 7 6 11 2 16 -3 -5 18 -1 9 8 4 -5 3 10 24 -6 12 -1 3 13 -3 9 -2 43 16 -3 0 -9 17 1 4 9 -7 -12 4 -15 17 4 -14 9 -9 11 4 -31 -33 -3 Source: Inquiry Management Systems (IMS)—Magazine Health Watch, July 2011 Note: All data presented in the table above include revenue data 24 | Media Business | September 2011 | mediabusinessonline.com http://www.mediabusinessonline.com

Table of Contents for the Digital Edition of BtoB Media Business - September 2011

BtoB Media Business - September 2011
Table of Contents
Outsell report bodes well for b-to-b media
Companies plan for growth amid economic uncertainty
Dealmaking picks up, raising hopes of a comeback
Sales & Marketing
Events
Audience Development
Production
People
Benchmarks
How SourceMedia transformed its operations

BtoB Media Business - September 2011