BtoB Media Business - November 2007 - (Page 21) Joseph Loggia What: CEO Where: Advanstar NEWSMAKER Paul Rossi What: Publisher Where: The Economist-North America Top achievements of 2007: Bucking the downward trend Communications Why: Loggia hopes to lead Advanstar in making some major acquisitions following Veronis Suhler’s Stevenson’s $1.10 billion purchase of the company in March. Loggia is targeting properties in Advanstar’s three core markets: fashion, life sciences and power sports. Paul Mackler What: President-CEO Where: HMP Communi- cations Why: Mackler, along with Ken Fisher, in magazine circulation, Rossi steered a 16% increase in The Economist’s North American circulation this year to 694,345, from 600,293 in 2006. “It’s clearly a landmark for us and drives what we charge advertisers,” Rossi said. Through September, ad pages grew 6.7%, while ad revenue rose 22.5%, according to the Publishers Information Bureau. Rossi also revamped The Economist’s marketing strategy to improve the way the magazine “finds and keeps customers.” Using proprietary research, he has started to segment readers by such factors as the kind of products they buy and where they live. Top priorities for 2008: Rossi is eager to grow circulation and add new retail outlets. He also wants to add a printing plant to boost distribution. “We added one this year and, if we could add another one, it would be really cool,” he said. On the online front, Rossi plans to add considerably more audio and video to the magazine’s Web site, which is something “that you have to do,” he said. —M.S. joined forces with private equity firm Alta Communications in September to acquire HMP Communications from BG Media Investors. HMP’s products include The Annals of Long-Term Care, Cath Lab Digest, Clinical Geriatrics, EP Lab Digest, Podiatry Today and Skin & Aging. Patrick McGovern What: Chairman Where: IDG Corp. Why: McGovern contin- Jay McGraw IV What: VP-group publisher Where: McGraw-Hill Construction Why: Jay McGraw has been building out Richard P. Malloch What: President Where: Hearst Business Media Why: Malloch has changed the Hearst unit’s strategy from an ad model to one based on subscription and licensing fees. Last year, he oversaw the acquisition of 21ic.com, China’s top Web portal for electronics engineers, by Hearst Business Media’s Electronics Group and IDG Corp. ues to redefine IDG’s business as a Webcentric information company with ancillary activities, such as print publications and events, rather than the other way around. As a keynote speaker at the International Federation of Periodical Press (FIPP) in Beijing in May, McGovern pressed publishers to consider trying out new ideas online, given the relatively low start-up costs. McGraw-Hill Construction’s events portfolio, adding two conferences in China this year: Green Building and Energy Conservation and the China Airport Construction Summit. Nancy McKinstry What: CEO Where: Wolters Kluwer Why: McKinstry oversaw Charles McCurdy What: CEO Where: Apprise Media and Harold “Terry” McGraw What: Chairman- President-CEO Where: McGraw-Hill Cos. Why: McGraw oversees such top brands last year’s separation of Wolters Kluwer’s continuing medical and pharmacy education unit into a new subsidiary, Lippincott Continuing Medical Education. In March, the company sold its education division to Bridgepoint Capital for $1.3 billion. Canon Communications Why: As head of Canon, McCurdy has been driven in his quest to corner the market for advanced manufacturing events. In October, he oversaw Canon’s acquisition of two top trade shows in Germany, Interpart and Surfacts. A few weeks earlier, Canon announced plans for a new trade show, Medical Design & Manufacturing Midwest. as BusinessWeek, Standard & Poor’s and J.D. Power and Associates. This year, the company unveiled a comprehensive redesign of BusinessWeek to better respond to how people consume business news; continued to diversify Standard & Poor’s portfolio with several key acquisitions; and expanded J.D. Power and Associates’ international research and proprietary studies. Richard Mead What: Managing director Where: Jordan, Edmiston Group Inc. Why: Jordan, Edmiston’s resident expert on b-to-b media, Mead represented Reed Exhibitions, a division of Reed Elsevier, in the divestiture of several Canadian events. mediabusinessonline.com | November 2007 | Media Business | 21 mediabusinessonline.com
For optimal viewing of this digital publication, please enable JavaScript and then refresh the page. If you would like to try to load the digital publication without using Flash Player detection, please click here.