BtoB Media Business - November 2007 - (Page 23) Richard Reiff What: Chairman-CEO Where: Advantage NEWSMAKER Greg Strakosch What: CEO Where: TechTarget Top achievements of 2007: TechTarget’s most notable ac- Business Media Why: Reiff, former president of Cygnus Publishing, formed Advantage Business Media last year through the private-equity backed acquisition of Reed Business’ New Products Division. This year he launched Emerging Technologies in Forensic Science and the Science Network, an online source of reference materials. Mike Reilly What: President-CEO Where: Randall-Reilly Publishing Why: Reilly last year part- nered with Wachovia Capital Partners to buy Randall Publishing. He wasted little time in expanding the company, acquiring Kona Communications in January. The deal added Truck Parts and Service and Successful Dealer to Randall-Reilly’s portfolio of trucking industry titles. complishment this year was becoming “the first online advertising b-to-b company to go public,” Strakosch said. The initial public offering in May raised $100 million, as the company began trading under the symbol TTGT on the NASDAQ market. The proceeds will finance the development of new products, sales and marketing activities, and capital expenditures, among other uses. Also this year, TechTarget acquired the TechnologyGuide.com portfolio of content sites and Ajaxian, a Web site and conference for Ajax developers. TechTarget also introduced its first virtual trade show and ITKnowledgeExchange.com, a site that uses Web 2.0 technologies to facilitate peerto-peer communication, collaboration and user blogs. Top priorities for 2008: “Going forward, we will continue to lead and innovate in regard to targeted, expert online content, user-generated content, vendor content syndication, new product innovation and, most important, measuring and improving ROI for our advertisers,” Strakosch said. —M.G. Dick Ryan What: CEO Where: ZweigWhite In- formation Services Why: Ryan this year William F. Reilly What: Chairman-CEO Where: Summit Business oversaw the redesigns of ZweigWhite’s CE News and Structural Engineer. A big believer in digital media, he expects to produce more than 75 webinars this year. from Ziff Davis Media in June. These include Baseline, CIO Insight and eWeek. The portfolio also includes Channelinsider.com, Deviceforge.com, Microsoftwatch.com, Webbuyersguide.com, digital and face-to-face events. Ray Shaw What: Chairman Where: American City Media Why: Summit Business Media was formed in November 2006 through a partnership between Reilly and private equity firm Wind Point Partners to acquire Highline Media and Pfingsten Publishing. Reilly is the former CEO of Primedia Inc. Gerald C. Ryerson What: President Where: Edgell Communi- cations Why: Ryerson recently brought in Rob Hugh Roome What: President Where: Scholastic International Why: Roome played a key role in organizing American Business Media’s fact-finding trip to China late last year. The 20052006 chairman of ABM, Roome has continued to be a vocal advocate for adopting digital media. Keenan, former editor in chief of CMP’s TechOnlineNetwork, to take the newly created position of VP-online media. Edgell focuses on the IT and seasonal merchandising markets; its titles include Apparel, Hospital Technology and Vertical Systems Reseller. Business Journals Why: Shaw oversees one of the largest publishers of metropolitan business newspapers in the U.S., serving more than 4 million readers in over 40 of the country’s largest cities. Its titles include East Bay Business Times, Minneapolis Business Journal, Phoenix Business Journal and San Jose Business Journal. Tad Smith What: CEO Where: Reed Business Sloan Seymour What: President-CEO Where: Ziff Davis Enterprise Why: Seymour is in charge of several b- Information Why: Under Smith, who took charge in 2005, Reed Business Information continues to expand its RB Interactive operations, launching blogs, e-newsletters and Zibb, Reed’s first vertical search engine. Smith also oversaw the acquisition of lead-generation Web site BuyerZone in January. to-b properties that private equity company Insight Venture Partners acquired mediabusinessonline.com | November 2007 | Media Business | 23 http://TechnologyGuide.com http://mediabusinessonline.com
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