BtoB Media Business - November 2007 - (Page 36) People On the Move News Corp. taps Ginsberg as head of global marketing Gary Ginsberg, exec VP-investor relations and corporate communications at News Corp., has been givGinsberg en additional responsibilities as head of global marketing. His new title is exec VP-global marketing and corporate affairs. Ginsberg will continue to direct News Corp.’s corporate affairs, including investor and media relations, community outreach and philanthropic programs. PROFILE PEOPLE Zorthian aims to complete a global overview of ‘Financial Times’ G CMP’s ‘Semiconductor Insights’ appoints Page as president CMP’s Semiconductor Insights, which covers technical patent analyses of integrated circuits and electronic systems, has named Harry Page as its president. He succeeds Doug Smeaton, the longtime presidentCEO of SI, who was killed in a scuba diving accident in February. Page was most recently VP-network services for Meriton Networks. CMP acquired SI in July. Nielsen Business Media chooses Tremblay for development post Nielsen Business Media has named Susan Tremblay directorbusiness development for the Marketing & Media Group. The group includes Adweek, American Artist, Brandweek, Editor & Publisher, Mediaweek, WatsonGuptill book publishing and the Clio Awards Festival. Previously, Tremblay was president of software company Creative Circle Advertising Solutions. Despite its eight U.S. printing plants, there are reg Zorthian’s promotion to global 11 states—including Hawaii, Nebraska, Idaho circulation director of the Financial and Alaska—that the Financial Times can’t Times gives him the type of job that reach with a traditional newspaper. He is also he’s been preparing for since evaluating an e-paper for outhe was a child. of-the-way business schools. Greg Zorthian The son of a foreign-serThese e-papers also could be Company: Financial Times vice officer, Zorthian did a offered to subscribers who Location: New fair amount of globetrotting call to complain they did not York and London receive their newspaper. as a child. Now he is charged Title: Global cirwith ensuring that the FinanAdditionally, he plans to culation director cial Times gets to its readers, Big move: Takes new post rely more on the Internet as a no matter where in the world created to handle worldwide circulation driver; in the U.S., they may be. the publisher’s online marcirculation and distribution It’s a new position at the Five-year plan: “Circulation keting and Web site produce company and one that will is a two-year plan. The goal I just as many subscriptions as combine circulation with use around here is to optimize does direct mail. The Finanour circulation globally.” oversight of the Financial cial Times has a global circuTimes’ 23 plants and four malation of 441,219 and U.S. circ jor regional editions. of 126,647. “It’s a very big, broad job that we’ve never But Zorthian has little interest in pushing had here before,” said Zorthian, who previ- an online newspaper experience. “Our target ously was VP-circulation in the U.S. “We are audience for the newspaper probably wants truly a global newspaper and, rather than to read it as a newspaper,” he said. “The Cmanage regionally, we need to take an suite executives need to have a more portable overview globally and ask how does this and accessible product, I think.” work together as a global publication. Zorthian’s promotion comes in the same “A lot of our advertising is global advertis- year that the Financial Times kicked off a brand ing,” he added. “This allows us to better mar- image marketing campaign and last month beket toward our readers’ needs as well as our gan offering free access to 30 stories a month at advertisers’ needs.” FT. com. Meanwhile, executives of parent comBut at the same time, he noted there are in- pany Pearson have said they are studying ways trinsic market differences that he’ll have to ad- to compete against Dow Jones & Co. once it is dress. The U.K. market is a retail market, while required by News Corp. subscriptions drive the U.S. market. Asia is an Zorthian, whose background included emerging market, and Europe looks more like stints at Forbes Inc. and Time Inc. before he the U.S. market than anything else, he said. joined the Financial Times in 2004, isn’t fazed. Zorthian’s focus is on the print product, “The Journal is a very good newspaper, but and he is looking to expand circulation by they go after a different market,” Zorthian said. offering an e-paper to subscribers whom the “Especially in the United States, we just go after company can’t reach in a timely fashion. the top echelon. The publication sells itself.” BY MARY ELLEN PODMOLIK Edgell Communications hires Keenan as VP-online media B-to-b media company Edgell Communications has named Rob Keenan to the newly created posi- tion of VP-online media. Edgell is the former editor in chief of CMP’s TechOnlineNetwork. ‘InfoWorld’ Editor Fox leaves International Data Group Steve Fox, who was editor of IDG’s InfoWorld, has left the company. His departure is the latest in a string of exits from InfoWorld, which in March stopped publishing its print version in favor of the Web and events. Fox, who has joined Affinity Labs, has been succeeded by IDG veteran Eric Knorr. Fox’s departure follows the exit in recent months of InfoWorld CEO Bob Ostrow and Kate Hobbie, VP-online sales. 36 | Media Business | November 2007 | mediabusinessonline.com http://mediabusinessonline.com
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