BtoB Media Business - November 2011 - (Page Cover1)
November 2011
PUBLISHERS’ RESOURCE GUIDE
Page 13
I know what I need.
B-to-b publishers are changing their business models based on the demands of marketers Page 7
ABM FORUM
Content is king at fall meeting Page 6
CUSTOM CONTENT
Publishers face more competition Page 10
TRADE SHOW TRAINING
Exhibitors benefit from webinars Page 27
A supplement to BtoB
John Parker, CMO, Zurich North America Commercial
Table of Contents for the Digital Edition of BtoB Media Business - November 2011