BtoB Media Business - December 2007 - (Page 3)

ARE YOU LOOKING FOR DECEMBER 2007 Upfront KnowledgeStorm deal caps big year for TechTarget Page 4 Vertical Outlook Here’s what to expect in 14 major industries . . . . . Page 8 Advertiser Retention? Lead Generation? Measurability? Resource Guide Need a vendor? Check out our lists . . . . . . . . . . . Page 13 LOOK NO FURTHER. Start your new revenue channel today! ARGI Focus provides publishers with new tools based on a proven lead generation format – business response cards – but it doesn’t stop there. ARGI Focus offers two ways for publishers to help readers and advertisers – paper-based and Web-based. Endnote How to set up an online video operation . . . . . Page 34 Departments Sales & Marketing . . . Page 23 M&A . . . . . . . . . . . . . . Page 24 Events . . . . . . . . . . . . . Page 25 Production. . . . . . . . . . Page 26 Online . . . . . . . . . . . . . Page 27 Circulation . . . . . . . . . Page 28 People . . . . . . . . . . . . . Page 29 Benchmarks . . . . . . . . Page 30 Cover illustration by Anders Wenngren ARGI Focus HD — Advertiser Showcase • • • • • • • • Web-based micro-site captures lead info Website adds valuable additional ad space Website is client-configurable or ARGI-assisted Instantaneous response for your advertisers and readers High conversion rate to purchase Website open to non-subscribers, searches Lead reports available online, or other formats Excellent advertising cross-sell for publishers EDITORIAL OFFICES (312) 649-5401 FAX (312) 649-5462 ADVERTISING SALES (212) 210-0782 SUBSCRIPTION HOTLINE (888) 288-5900 VP-Publisher Robert Felsenthal (212) 210-0262 Editor Associate Publisher Ellis Booker David Bernstein Managing Editor Account Executives John Obrecht Lynne Bosnack Eric Gordon Design Director Peter Loibl Martin Musker Marketing Manager Associate Editor Tara Curran Tequia Burt Internet Marketing Manager Senior Reporters Amy Holtzman Carol Krol, Kate Maddox Marketing Coordinator Reporter Megan A. Lee Matthew Schwartz Production Manager Copy Editor Nicole Dionne Richard K. Skews Group Circulation Director Intern John LaMarca Rebekah Tsadik Circulation Manager Contributors Nicole Chantharaj Marie Griffin, Mark J. Miller, Online Marketing Mary Ellen Podmolik, Development Manager Charlotte Woolard Jeff Buddle THE AD AGE GROUP VP-Publishing and Editorial Director David S. Klein CRAIN COMMUNICATIONS INC. Chairman, Keith E. Crain President, Rance Crain Secretary, Merrilee Crain Treasurer, Mary Kay Crain Executive VP-Operations, William A. Morrow Senior VP-Group Publisher, Gloria Scoby Group VP-Technology, Circulation, Manufacturing, Robert C. Adams VP-Production & Manufacturing, David Kamis Chief Information Officer, Paul Dalpiaz Corporate Circulation Director, Patrick Sheposh Founder, G.D. Crain Jr. (1885-1973), Chairman Emeritus, Mrs. G.D. Crain Jr. (1911-1996) Media Business® is a registered trademark of Crain Communications Inc. ARGI Focus RS — BRC & Web-Based • • • • • • Traditional BRC – based magazine insert Cards entered within 24 hours Fax BRC submission option Web-based lead capture with look and feel of your Website Lead data sent via labels and/or email Leads sent in any file format Contact us today at 201.391.1500 ext. 561 sales@callargi.com • www.callargi.com mediabusinessonline.com | December 2007 | Media Business | 3 http://www.callargi.com http://www.callargi.com http://mediabusinessonline.com

Table of Contents Feed for the Digital Edition of BtoB Media Business - December 2007

BtoB Media Business - December 2007 Contents Upfront Vertical Outlook Resource Guide Sales & Marketing M&A Events Production Online Circulation People Benchmarks Endnote

BtoB Media Business - December 2007

For optimal viewing of this digital publication, please enable JavaScript and then refresh the page. If you would like to try to load the digital publication without using Flash Player detection, please click here.